초록 ▼

Novel point-of-purchase cantilevered deflectable display assemblies, which normally extend transversely into a shopping aisle. Display assemblies which accommodate substitution of one frame-carried form or configuration of advertising for another, which can be radically different, without disconnect

Novel point-of-purchase cantilevered deflectable display assemblies, which normally extend transversely into a shopping aisle. Display assemblies which accommodate substitution of one frame-carried form or configuration of advertising for another, which can be radically different, without disconnecting the entire display assembly from its mounting to a molding at a store shelf or like. The advertising frame with which the advertising medium is associated is removably connected to a hanger portion. The hanger portion accommodates the above-mentioned on-site frame and advertisement removal and exchange while the remainder of the display assembly remains in its shelf-mounted or like position. Display assemblies are disclosed which enhance the deflectable nature of the cantilevered distal part of the display assemblies, the manner in which pivoting occurs and is controlled or limited and the way in which the display assemblies are biased toward neutral in the assembled condition.

대표청구항 ▼

[What is claimed and desired to be secured by Letters Patent is:] [1.]a distal advertising display segment comprising a frame carrying an illumination system comprising a source of electrical power, circuiting and at least one light peripherally disposed in respect to an advertising area, the displa

[What is claimed and desired to be secured by Letters Patent is:] [1.]a distal advertising display segment comprising a frame carrying an illumination system comprising a source of electrical power, circuiting and at least one light peripherally disposed in respect to an advertising area, the display segment further comprising a pivotable mounting hanger portion distally connected to the frame at a proximal region of the frame;a proximal segment comprising a clamp for cantilever mounting the assembly to a molding and a base about which the mounting hanger portion and display segment may be unitarily pivoted responsive to external forces;a return mechanism interposed between the proximal segment and the display segment;an access door carried by the frame through which the source of electrical power is selectively inserted and removed, the access door further accommodating selective insertion of advertising into the advertising area.