$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

Billboard consumption measurement system 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G08G-001/09
출원번호 US-0318368 (1999-05-25)
발명자 / 주소
  • Hampton Gregory Dean
  • Moallemi Kamran
  • Warren Robert L.
출원인 / 주소
  • Solana Technology Development Corporation
대리인 / 주소
    Lipsitz
인용정보 피인용 횟수 : 80  인용 특허 : 5

초록

A system for measuring exposure to a visual display such as a billboard. A transmitter that is proximate to the billboard broadcasts a data signal that carries information relating to the billboard. This information may identify the location of the billboard, the message displayed by the billboard,

대표청구항

[ What is claimed is:] [1.]1. An apparatus for measuring exposure to a billboard, comprising:a transmitter proximate to said billboard for broadcasting a data signal that carries information relating to said billboard for use in measuring exposure to said billboard; wherein:said data signal is provi

이 특허에 인용된 특허 (5)

  1. Kirchner ; III Albert H. ; Staplin Loren ; Gish Kenneth W., Automated data acquisition and processing of traffic information in real-time system and method for same.
  2. Conway Earnest J. (Carmel CA) Deckert James L. (King City CA) Richards F. Russell (Monterey CA), Electronic billboard and vehicle traffic control communication system.
  3. Baker Earl, Electronic billboard with telephone call-in control.
  4. Weinblatt Lee S. (797 Winthrop Ave. Teaneck NJ 07666), Media survey apparatus and method using thermal imagery.
  5. Pressel Richard J. ; Pressel Michael G. ; Groupp Barry A., System and method for communicating location and direction specific information to a vehicle.

이 특허를 인용한 특허 (80)

  1. Wampler,James W.; Wampler,Scott D.; Vaitekunas,Jeffrey J., Advertising method for dynamic billboards.
  2. Vaitekunas,Jeffrey J.; Wampler,Scott D.; Wampler,James W., Business method for billboard advertising.
  3. Joao,Raymond Anthony, Control and/or monitoring apparatus and method.
  4. Joao, Raymond Anthony, Control, monitoring and/or security apparatus and method.
  5. Joao, Raymond Anthony, Control, monitoring, and/or security apparatus and method.
  6. Wampler,Scott D., Dynamic device and method for dispensing machines.
  7. Wampler,Scott D.; Wampler,James W.; Vaitekunas,Jeffrey J., Dynamic device for billboard advertising.
  8. John E. Boyd, Electronic advertising device and method of using the same.
  9. Koskinen,Topi; Kalliokulju,Satu; Hokkanen,Minna; Jokinen,P��ivi; Kaartinen,Sanna; Sippola,Leena, Electronic system.
  10. Neuhauser, Alan R.; Lynch, Wendell D.; Jensen, James M., Encoding and decoding of information in audio signals.
  11. Saurabh, Varij; Hershey, Jeff; Mummareddy, Satish; Sharma, Rajeev; Jung, Namsoon, Method and system for rating of out-of-home digital media network based on automatic measurement.
  12. Mazzara, Jr.,William E.; Austin,Stephen C.; Oesterling,Christopher L., Method of activating an in-vehicle wireless communication device.
  13. Lee, Morris; Ramaswamy, Arun, Method, medium, and system to monitor shoppers in a retail or commercial establishment.
  14. Hicks, Michael Alan, Methods and apparatus for auditing signage.
  15. Hicks, Michael Alan, Methods and apparatus for auditing signage.
  16. Lee, Morris; Mears, Paul M.; Luff, Robert A.; Ramaswamy, Arun; Seagran, Stanley F.; Headley, Weston P., Methods and apparatus for using audience member behavior information to determine compliance with audience measurement system usage requirements.
  17. Lee, Morris; Mears, Paul M.; Luff, Robert A.; Ramaswamy, Arun; Seagren, Stanley F.; Headley, Weston P., Methods and apparatus for using audience member behavior information to determine compliance with audience measurement system usage requirements.
  18. Lee, Morris; Mears, Paul M.; Luff, Robert A.; Ramaswamy, Arun; Seagren, Stanley F.; Headley, Weston P., Methods and apparatus for using audience member behavior information to determine compliance with audience measurement system usage requirements.
  19. Lee, Morris; Nelson, Daniel; Headley, Weston, Methods and apparatus for using location information to manage spillover in an audience monitoring system.
  20. Lee, Morris; Nelson, Daniel; Headley, Weston, Methods and apparatus for using location information to manage spillover in an audience monitoring system.
  21. Shankar, Balachander; Poppie, Molly; Kurzynski, David J; Garcia, Jarrett; Chmura, Lukasz; You, Huaxin; Doe, Peter; Bourquin, Christine; Dolson, Timothy; Burr, Jone Mary; Mowrer, Samantha M.; Venetucci, Anthony, Methods and apparatus to characterize households with media meter data.
  22. Soundararajan, Padmanabhan; Srinivasan, Venugopal; Topchy, Alexander, Methods and apparatus to count people in an audience.
  23. Soundararajan, Padmanabhan; Srinivasan, Venugopal; Topchy, Alexander, Methods and apparatus to count people in an audience.
  24. Lee, Morris, Methods and apparatus to detect spillover.
  25. Lee, Morris, Methods and apparatus to detect spillover.
  26. Srinivasan, Venugopal; Lee, Morris; Davis, Jeremey M., Methods and apparatus to determine a state of a media presentation device.
  27. Chen, Jie, Methods and apparatus to determine locations of audience members.
  28. Chen, Jie, Methods and apparatus to determine locations of audience members.
  29. Satyamoorthy, Subramaniam; Breedlove, Sean C.; Fischer, Robert J.; Wood, Leslie; Fisch, Perry J.; Spaulding, Carleton W., Methods and apparatus to generate a media rank.
  30. Ramaswamy, Arun; Martensen, Fred; Luff, Robert A.; Shirilla, Kendall, Methods and apparatus to monitor media exposure in vehicles.
  31. Ramaswamy, Arun; Martensen, Fred; Luff, Robert A.; Shirilla, Kendall, Methods and apparatus to monitor media exposure in vehicles.
  32. Ramaswamy, Arun; Martensen, Fred; Luff, Robert A; Shirilla, Kendall, Methods and apparatus to monitor media exposure in vehicles.
  33. Lee, Morris; Ramaswamy, Arun, Methods and apparatus to monitor shoppers in a monitored environment.
  34. Ramaswamy, Arun; Alonso, Rafael E.; Martensen, Fred A., Methods and apparatus to monitor shoppers in a retail environment.
  35. Heffernan, Ronan, Methods and apparatus to report reference media data to multiple data collection facilities.
  36. Fitzgerald,Joan; Crystal,Jack C.; Neuhauser,Alan R.; Jensen,James M.; Forr,David Patrick; Flanagan, III,Eugene L., Methods and systems for gathering market research data inside and outside commercial establishments.
  37. Forr,David Patrick; Jensen,James M.; Flanagan, III,Eugene L., Methods and systems for gathering market research data within commercial establishments.
  38. Zhang, Jack K.; Jensen, James M., Methods and systems for mapping locations of wireless transmitters for use in gathering market research data.
  39. Nielsen, Christen V., Methods and systems for reducing crediting errors due to spillover using audio codes and/or signatures.
  40. Nielsen, Christen V., Methods and systems for reducing crediting errors due to spillover using audio codes and/or signatures.
  41. Nielsen, Christen V., Methods and systems for reducing spillover by analyzing sound pressure levels.
  42. Nielsen, Christen V., Methods and systems for reducing spillover by detecting signal distortion.
  43. Nielsen, Christen V., Methods and systems for reducing spillover by detecting signal distortion.
  44. Nielsen, Christen V., Methods and systems for reducing spillover by measuring a crest factor.
  45. Nielsen, Christen V., Methods and systems for reducing spillover by measuring a crest factor.
  46. Crystal, Jack C.; Neuhauser, Alan R., Methods and systems for testing ability to conduct a research operation.
  47. Crystal, Jack C.; Neuhauser, Alan R., Methods and systems for testing ability to conduct a research operation.
  48. Hawkins, Ameyon R.; Besehanic, Jan; Satterly, Jeremy T.; Duncan, Jibri, Methods and systems to determine consumer locations based on navigational voice cues.
  49. Hawkins, Ameyon R.; Besehanic, Jan; Satterly, Jeremy T.; Duncan, Jibri, Methods and systems to determine consumer locations based on navigational voice cues.
  50. Ramaswamy, Arun; Conklin, Charles C.; Olmsted, Wayne A.; Johnson, Karin; Martensen, Fred; Nelson, Daniel; Topchy, Alexander; Mears, Paul M., Methods, systems and apparatus for multi-purpose metering.
  51. Ramaswamy, Arun; Conklin, Charles C.; Olmsted, Wayne A.; Johnson, Karin; Martensen, Fred; Nelson, Daniel; Topchy, Alexander; Mears, Paul M., Methods, systems and apparatus for multi-purpose metering.
  52. Lee, Morris, Methods, systems, and apparatus to calculate distance from audio sources.
  53. Lee, Morris, Methods, systems, and apparatus to calculate distance from audio sources.
  54. Chen, Jie, Methods, systems, and apparatus to synchronize actions of audio source monitors.
  55. Chen, Jie, Methods, systems, and apparatus to synchronize actions of audio source monitors.
  56. Joao,Raymond Anthony, Monitoring apparatus and method.
  57. Neuhauser, Alan R.; Gopalakrishnan, Vijoy K.; Crystal, Jack C.; Zhang, Jack K.; Flanagan, III, Eugene L., Network-based methods and systems for initiating a research panel of persons operating under a group agreement.
  58. Croy, David J.; Ramaswamy, Arun; Mears, Paul, Portable audience measurement architectures and methods for portable audience measurement.
  59. Croy, David J.; Ramaswamy, Arun; Mears, Paul, Portable audience measurement architectures and methods for portable audience measurement.
  60. Hanwright, Martin James; Chen, Shih-Chiea, Remote monitor/control for billboard lighting or standby power system.
  61. Percy, Roger D; Burke, Kay S; Baker, James W; Percy, R Cameron, Satellite positioning system and method for determining the demographics of individuals passing retail locations.
  62. Percy,Roger D.; Burke,Kay S.; Baker,James W.; Percy,R. Cameron, Satellite positioning system enabled business location planning.
  63. Percy,Roger D; Burke,Kay S; Baker,James W; Percy,R Cameron, Satellite positioning system enabled media exposure.
  64. Percy, Roger D.; Burke, Kay S.; Baker, James W.; Percy, R. Cameron, Satellite positioning system enabled media measurement system and method.
  65. Percy, Roger D.; Burke, Kay S.; Baker, James W.; Percy, R. Cameron, Satellite positioning system enabled media measurement system and method.
  66. Percy,Roger D.; Burke,Kay S.; Baker,James W.; Percy,R. Cameron, Satellite positioning system enabled media measurement system and method.
  67. Percy,Roger D.; Burke,Kay S.; Baker,James W.; Percy,R. Cameron, Satellite positioning system enabled media measurement system and method.
  68. Rider, Tomer; Taite, Shahar; Ljubuncic, Igor, System and method for interacting with digital signage.
  69. Carlson, Alan; Wooden, Richard D., System and method for monitoring audience in response to signage.
  70. Eller,Marc; Yaniv,Zvi, System and method for selling advertising space on electronic billboards over the internet.
  71. Ellman, Louis, System and method of facilitating the dissemination of information by means of active advertisements in portable information transceivers.
  72. Zhang, Jack K.; Crystal, Jack C.; Jensen, James M.; Flanagan, III, Eugene L., Universal display exposure monitor using personal locator service.
  73. Zhang, Jack K.; Crystal, Jack C.; Jensen, James M., Universal display media exposure measurement.
  74. Luff, Robert A.; Headley, Weston P., Variable encoding and detection apparatus and methods.
  75. Luff, Robert A.; Headley, Weston P., Variable encoding and detection apparatus and methods.
  76. Luff, Robert A.; Headley, Weston P., Variable encoding and detection apparatus and methods.
  77. Joao, Raymond Anthony, Vehicle operator and/or occupant information apparatus and method.
  78. Carlson, Alan; Wooden, Richard, Wearable advertising ratings methods and systems.
  79. Kagan, Michael L.; Kamien, David; Gamse, Ian Elkan; Rose, Charles Anthony, Wireless communications system and method.
  80. Kagan,Michael L.; Kamien,David; Gamse,Ian Elkan; Rose,Charles Anthony, Wireless communications system and method.
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로