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Method and apparatus for detecting actual viewing of electronic advertisements 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G06F-011/30
출원번호 US-0080023 (1998-05-15)
발명자 / 주소
  • Himmel Maria Azua
  • Berstis Viktors
출원인 / 주소
  • International Business Machines Corporation
대리인 / 주소
    Bryant
인용정보 피인용 횟수 : 116  인용 특허 : 16

초록 ▼

An apparatus and method are presented for determining actual viewing times electronic advertisements were seen by a user of a Web browser or the like while viewing documents containing advertisements. A timing manager JAVA application in combination with JAVA scripts or other dynamic HTML and cookie

대표청구항 ▼

[ What is claimed is:] [1.]1. A method of detecting when an advertisement, displayed in a browser window, is actually viewable by a user, the method of comprising the steps of:detecting when a predefined amount of the advertisement has been viewable by a user for a predefined time interval; andrecor

이 특허에 인용된 특허 (16)

  1. Coffey Steven R. (East Hampton NY) Pinsley David B. (Great Neck NY) Poloniewicz Karen A. (East Setauket NY), Computer use meter and analyzer.
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  5. Dedrick Rick, General purpose metering mechanism for distribution of electronic information.
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  6. Dedrick Rick, General purpose metering mechanism for distribution of electronic information.
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  7. Reilly James P. ; Hassett Gregory P., Information and advertising distribution system and method.
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  8. Marsh Brian D. ; McAuliffe Jon D., Method and apparatus for scheduling the presentation of messages to computer users.
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  11. Harrison ; III Nathaniel C. (Atlanta GA) Duncan ; Jr. Jack (Lawrenceville GA) Marlette Richard K. (Lawrenceville GA) Lane Frank L. (Dunwoody GA) Grocer David N. (Dunwoody GA) Patrick Walter A. (Decat, Pump top advertisement distribution and display system with performance and sales information feedback.
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  13. Guyot Patrice D. ; Gautier Laurent,FRX, System and method for targeting and distributing advertisements over a distributed network.
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  14. Dedrick Rick, System for automatically updating personal profile server with updates to additional user information gathered from mon.
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  15. Dedrick Rick, System for electronically publishing objects with header specifying minimum and maximum required transport delivery rate.
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  16. Van Hoff Arthur A., Web document based graphical user interface.
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AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

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