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연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

Dynamic display advertising 원문보기

IPC분류정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판)
  • G06F-017/00
출원번호 US-0670929 (1996-06-26)
발명자 / 주소
  • Tognazzini, Bruce
  • Nielson, Jakob
  • Glass, Bob
출원인 / 주소
  • Sun Microsystem, Inc.
대리인 / 주소
    McDermott, Will & Emery
인용정보 피인용 횟수 : 42  인용 특허 : 15

초록

Advertising displays such as found in mass transit vehicles or stations or in electronic newspapers are provided with user directed search capabilities. Selected text, dragged and dropped onto an image space, serves to initiate a query. If the advertising display is networked, an external search of

대표청구항

Advertising displays such as found in mass transit vehicles or stations or in electronic newspapers are provided with user directed search capabilities. Selected text, dragged and dropped onto an image space, serves to initiate a query. If the advertising display is networked, an external search of

이 특허에 인용된 특허 (15)

  1. Huck Scott B. (Beaverton OR) Lai Konrad K. (Aloha OR) Shenoy Sunil R. (Portland OR) Smith Larry O. (Beaverton OR), Apparatus and method for an instruction cache locking scheme.
  2. Cameron Paul S. (Minneapolis MN) Nash John C. (Shoreview MN) Bloomer Robert C. (Little Canada MN) Wollan Robert E. (Minneapolis MN) Kreutter Kelly M. (Minnetonka MN) Ahler Olmstead Melinda A. (Shorev, Computerized order entry system and method.
  3. Giovannoli Joseph, Computerized quotation system and method.
  4. Johnson Jerome D. (North Mankato MN), Electronic proposal preparation system for selling computer equipment and copy machines.
  5. Scott Edward W. (Anaheim Hills CA) Sagey Richard (Laguna Niguel CA) Fukui Toshiharu (Kanagawa-ken JPX) Akasheh Hussein F. (Costa Mesa CA) Zaveri Kunjan (Arcadia CA) Booth Marc (La Habra CA), Interactive applications generator for an interactive presentation environment.
  6. Girouard Kenneth P. (Mendota Heights MN) Lewis Vinton J. (White Bear Lake MN) Gross Robert J. (White Bear Lake MN) Brooks Phillip R. (Richfield MN), Mall promotion network apparatus and method.
  7. Johnston ; Jr. Robert George ; Evans David Lawrence ; Owens David H. ; Kledzik Nick G. ; Stern Mark Ludwig ; Camarena Herman Jesus ; Gaya Bruce Bartholomew ; Meier John R. ; Fisher Stephen ; Trehus E, Method and apparatus for improved feedback during manipulation of data on a computer controlled display system.
  8. Zellweger Paul (12 Holworthy Pl. Cambridge MA 02138), Method and apparatus for information management using an open hierarchical data structure.
  9. Jacobs Herbert H., Method and apparatus for storing and selectively retrieving and delivering product data based on embedded expert judgeme.
  10. Bosworth Adam (Mercer Island WA) Hunter Ross A. (Woodinville WA) Habib David J. (Redmond WA), Method and system for constructing database queries using a field selection grid.
  11. Veeneman William J. ; Thomas Barbara ; Remington Debra, Multi-merchant gift registry.
  12. Janssen Richard R., Real-estate method and apparatus for searching for homes in a search pool for exact and close matches according to prima.
  13. Tagawa Richard S., Self-service system for selling travel-related services or products.
  14. Levine Fredrick E. ; Carter Bruce A., Stateless shopping cart for the web.
  15. Ferguson Gregory J. (Hunt Valley MD), System and method for a computer-based dynamic information clipping service.

이 특허를 인용한 특허 (42)

  1. Gindele, Edward B.; Zhu, Wei; Mehrotra, Rajiv, Analyzing images to determine if one or more sets of materials correspond to the analyzed images.
  2. Walker, Jay S.; Van Luchene, Andrew S.; Suarez, Jose A.; Fincham, Magdalena M.; Alderucci, Dean P.; Jorasch, James A.; Tedesco, Robert C.; Breitenbach, Matthew D., Apparatus and methods for enforcing purchase agreements.
  3. Walker, Jay S.; Van Luchene, Andrew S.; Suarez, Jose A.; Fincham, Magdalena M.; Alderucci, Dean P.; Jorasch, James A.; Tedesco, Robert C.; Breitenbach, Matthew D., Apparatus and methods for enforcing purchase agreements.
  4. Wen, Wen; Ng, Patricia, Automatic update of searches.
  5. Jang, Jeong Sik, Automatically generating a search result in a separate window for a displayed symbol that is selected with a drag and drop control.
  6. Herrmann,Mark; Yanowitz,Jason, Capturing advertising requests from a user.
  7. Gazdzinski, Robert F., Computerized information and display apparatus.
  8. Gazdzinski, Robert F., Computerized information and display apparatus.
  9. Gazdzinski, Robert F., Computerized information and display apparatus with automatic context determination.
  10. Gazdzinski, Robert F., Computerized information and display apparatus with rapid convergence algorithm.
  11. Gazdzinski, Robert F., Computerized information and display apparatus with remote environment control.
  12. Bandaru, M. Krishna; Siegel, Robert E., Digital media frame.
  13. Bandaru, M. Krishna; Siegel, Robert E., Digital media frame.
  14. Bandaru, M. Krishna; Siegel, Robert E., Digital media frame.
  15. Kenna, III, Frank; Patel, Preeti; Pierce, Richard George, Electronic media communication system with a displayed code.
  16. Rivlin, John; Duga, Brady; Conboy, Garth; Leshner, William; Le Chevalier, Vincent; Richards, Ruze; Rojas, Emilio, Electronic paper display device event tracking.
  17. Wang, Changhu; Li, Zhiwei; Zhang, Lei, Image search by interactive sketching and tagging.
  18. Nagasaka, Mitsuru; Oyabu, Tomoko; Koyabu, Aki; Hanai, Tomoyuki, Information processing apparatus for searching broadcast program and method therefore.
  19. Pruitt,James S., Integrated lighted keypanel.
  20. Kenna, III, Frank; LaFreniere, Edward, Method and apparatus for distribution of electronic media.
  21. Walker, Jay S.; Van Luchene, Andrew S.; Fincham, Magdalena M., Method and apparatus for product display.
  22. Thorsander, Simon Martin; Kuo, Margaret Elizabeth; Andersson Reimer, Nils Roger, Method and apparatus for text selection.
  23. Thorsander, Simon Martin; Kuo, Margaret Elizabeth; Andersson Reimer, Nils Roger, Method and apparatus for text selection.
  24. Squilla, John R.; McIntyre, Dale F., Method and system for cataloging images.
  25. Endler, Sean C.; Goss, Lowell W.; Herres, Joseph S., Method and system for entering search queries.
  26. Mannik, Peeter Todd; Hyser, Stephen Andrew; Hutchinson, Kristopher Derek; Headrick, Garland Todd; Harris, III, James Edwin, Method for determining effectiveness of display of objects in advertising images.
  27. Hoyle, Martin David, Method of reactive targeted advertising.
  28. Awadallah,Amr A.; Tran,Thai, Methods and computer-readable media for processing web-based new and used good comparison shopping.
  29. Corvin, Johnny B., Methods and systems for forced advertising.
  30. Ishag, Daniel; Bishop, Sebastian Luke; Cooke, Nicholas Desmond James Bancroft; Harcombe, Judd, Searching apparatus.
  31. Kenna, III, Frank; Pierce, Richard George, Secure electronic media distribution and presentation system.
  32. Kenna, III, Frank; Pierce, Richard George, Secure electronic media distribution and presentation system.
  33. Safko, Lon S., System and method for providing paper model replicas over a wide area computer network.
  34. Safko,Lon S., System and method for providing paper models over a wide area computer network.
  35. Wen, Wen; Ng, Patricia, System to conduct search updates at determined frequency.
  36. Reynolds, Steven J.; Knee, Robert A.; Ellis, Michael D., Systems and methods for advertising television networks, channels, and programs.
  37. Gazdzinski, Robert F., Transport apparatus with computerized information and display apparatus.
  38. Bauminger, Ilan; Tsuria, Yossef, User interaction feedback system.
  39. Deever, Aaron T., Using captured high and low resolution images.
  40. Katinsky, Steve; Burress, Michael; Furtado, Jefferson, Web application for accessing media streams.
  41. Katinsky, Steve; Burress, Michael; Furtado, Jefferson, Web application for accessing media streams.
  42. Katinsky, Steve; Burress, Michael; Furtado, Jefferson, Web application for accessing media streams.
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