초록 ▼

This invention provides methods and apparatus that enable consumers to experience, prior to purchase, the aroma of a finished product even though the product as sold is unfinished. Further, methods and apparatus provide users of a product with a reference aroma that may be employed to determine if t

This invention provides methods and apparatus that enable consumers to experience, prior to purchase, the aroma of a finished product even though the product as sold is unfinished. Further, methods and apparatus provide users of a product with a reference aroma that may be employed to determine if the product is suitable for use, while, prior to purchase, consumers can experience a selected aroma of a consumer product that has a plurality of aromas, and the aroma bouquet of a consumer product where a particular aroma in the bouquet has been intensified. Among other advantages, this invention enables marketers to employ additional sensual modalities, and particularly the sense of smell, in offering products for sale, and thus permits consumers to make better informed purchasing decisions. A preferred embodiment of a method of the invention includes the steps of characterizing an aroma of a finished state of a consumer product; synthesizing the aroma, responsive to the characterization; and associating the synthesized aroma with the consumer product.

대표청구항 ▼

This invention provides methods and apparatus that enable consumers to experience, prior to purchase, the aroma of a finished product even though the product as sold is unfinished. Further, methods and apparatus provide users of a product with a reference aroma that may be employed to determine if t

This invention provides methods and apparatus that enable consumers to experience, prior to purchase, the aroma of a finished product even though the product as sold is unfinished. Further, methods and apparatus provide users of a product with a reference aroma that may be employed to determine if the product is suitable for use, while, prior to purchase, consumers can experience a selected aroma of a consumer product that has a plurality of aromas, and the aroma bouquet of a consumer product where a particular aroma in the bouquet has been intensified. Among other advantages, this invention enables marketers to employ additional sensual modalities, and particularly the sense of smell, in offering products for sale, and thus permits consumers to make better informed purchasing decisions. A preferred embodiment of a method of the invention includes the steps of characterizing an aroma of a finished state of a consumer product; synthesizing the aroma, responsive to the characterization; and associating the synthesized aroma with the consumer product. ges). The Eurand Group, Brouchure (undated) (published at least before Nov. 27, 1996), (16 pages). Merck Index, 11thEd., #1635 "Caffeine" (1989), p. 248. James G. Elliott, "Application of Antioxidant Vitamins in Foods and Beverages" Food Technology, (Feb. 1999), pp. 46-48. C. Curtis Vreeland, "Nutraceuticals Fuel Confectionery Growth" Candy R&D, (Mar. 1999), pp. 29, 31-32, 34-35. Kitty Broihier, R.D., "Foods of Tomorrow, Milking The Nutrition Market", Food Processing, (Mar. 1999), pp. 41, 42 and 44. Kitty Broihier, R.D., "Tea Time for Nutraceuticals, New Black, Green Tea Products Brew Up a Bevy of Health Benefits", Food Processing; (Mar. 1999), pp. 59, 61 and 63. Andrea Allen, Jack Neff, Lori Dahm and Mary Ellen Kuhn, "Exclusive Guide to Wellness Foods and Nutraceuticals", Food Processing (Special Supplement), (Mar. 1999). Product package "Aspergum" distributed by Heritage Consumer Products, LLC (on sale prior to Nov. 27, 1995). Product package "Chew & Sooth Zinc Dietary Supplement Gum" by Gumtech International, Inc. (undated) (on sale prior to Dec. 22, 2000). Product package "Dental Care the Baking Soda Gum" distributed by Church & Dwight Co., Inc. (19