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A folding booklet is disclosed having a booklet cover and one or more of booklet pages in which are formed a plurality of spaced apart longitudinal fold lines defining a plurality of longitudinal panels and a plurality of transverse fold lines defining a plurality of transverse panels. The longitudi

A folding booklet is disclosed having a booklet cover and one or more of booklet pages in which are formed a plurality of spaced apart longitudinal fold lines defining a plurality of longitudinal panels and a plurality of transverse fold lines defining a plurality of transverse panels. The longitudinal panels can be folded along the longitudinal fold lines to overlay one another and the transverse panels can be folded along the transverse fold lines to overlay one another. The cover can then be folded along a booklet cover fold line to completely contain the folded booklet pages.

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1. In a folding booklet having a plurality of booklet pages, said pages bound together at a booklet spine;said pages having opposed top, bottom, and side edges, said pages being equal size and dimension to each other;said pages having a plurality of spaced apart longitudinal fold lines intermediate

1. In a folding booklet having a plurality of booklet pages, said pages bound together at a booklet spine;said pages having opposed top, bottom, and side edges, said pages being equal size and dimension to each other;said pages having a plurality of spaced apart longitudinal fold lines intermediate said side edges, said longitudinal fold lines being equidistant from each other, said longitudinal fold lines defining a plurality of longitudinal panels, said longitudinal panels being equal in size and dimension to each other;wherein said booklet longitudinal panels are capable of being folded along said longitudinal fold lines to sequentially overlay one another, wherein the overlaid longitudinal panels have the same overall dimension as a single longitudinal panel;said pages having a plurality of spaced apart transverse fold lines intermediate said top and bottom edges, said transverse fold lines being equidistant from each other, said transverse fold lines defining a plurality of transverse panels, said transverse panels being equal in size and dimension to each other;wherein said booklet transverse panels are capable of being folded along said transverse fold lines to sequentially overlay one another, wherein the overlaid transverse panels having the same overall dimensions as a single transverse panel; andsaid booklet longitudinal and transverse panels being free from containing concertina or accordion folds;the improvement on the folding booklet comprising:a booklet cover that resists opening, the cover having a first and second side edges, and a spine, the first and second side edges being distal to each other and said spine, the first and second side edges forming a first and second panel with the spine;said booklet spine being connected to said cover that resists opening at said first side edge such that the uppermost panel of said booklet transverse panels overlies said first panel of said cover that resists opening, said cover is capable of being folded along its spine and being closed with said panels of said booklet completely contained within said booklet cover;wherein upon closing said cover that resists opening, said cover spine is distal from said booklet spine and proximal to said fold lines of said booklet pages so that said cover spine is capable of restraining the opening bias of said booklet pages, whereby said cover resists opening. 2. The folding booklet of claim 1 wherein said booklet cover has an encodable magnetic strip adjacent one of its said side edges. 3. The folding booklet of claim 1 wherein said booklet cover has a pocket on one of its panels. 4. The folding booklet of claim 1 wherein an aperture is formed in one corner of said booklet cover enabling said booklet cover to be attached to an item of merchandise. 5. The folding booklet of claim 1 wherein a cut-out slot is formed adjacent the top edge of one of said panels of said booklet cover enabling said booklet cover to be suspended on a display rod. 6. The folding booklet of claim 1 wherein one of said booklet cover panels is longitudinally longer than the other of said booklet cover panels so that the top and bottom edges of said elongated panel extend beyond the horizontal planes of the top and bottom edges of the other of said booklet of cover panel. 7. The folding booklet of claim 1 wherein a tab extension is secured to a side edge of said booklet cover. 8. The folding booklet of claim 7 wherein said tab extension is removably secured to said side edge. 9. The folding booklet of claim 7 wherein a magnetic strip is provided along a side edge of said tab extension. 10. The folding booklet of claim 1 wherein the fold line of said booklet cover is transversely disposed therein intermediate the top and bottom edges of said booklet cover defining a panel on each side of said transverse fold line. 11. The folding booklet of claim 1 wherein two, foldable tab extensions are-secured to a side edged of said booklet cover, said foldable tab extensions having a longitudinal fold line intermediate a side edged of said tab extensions and a side edge of said booklet cover. 12. The folding booklet of claim 11 wherein the combined thicknesses of said tab extensions when folded to overlay one another is about equal to the thickness of a credit card. 13. The folding booklet of claim 12 wherein a plurality of gates are secured to the side edges of said booklet pages. 14. In a folding booklet having a plurality of booklet pages, said pages bound together at a booklet spine;said pages having opposed top, bottom, and side edges, said pages being equal size and dimension to each other;said pages having a plurality of spaced apart longitudinal fold lines intermediate said side edges, said longitudinal fold lines being equidistant from each other, said longitudinal fold lines defining a plurality of longitudinal panels, said longitudinal panels being equal in size and dimension to each other;wherein said booklet longitudinal panels are capable of being folded along said longitudinal fold lines to sequentially overlay one another, wherein the overlaid longitudinal panels have the same overall dimension as a single longitudinal panel;said pages having a plurality of spaced apart transverse fold lines intermediate said top and bottom edges, said transverse fold lines being equidistant from each other, said transverse fold lines defining a plurality of transverse panels, said transverse panels being equal in size and dimension to each other;wherein said booklet transverse panels are capable of being folded along said transverse fold lines to sequentially overlay one another, wherein the overlaid transverse panels having the same overall dimensions as a single transverse panel; andsaid booklet longitudinal and transverse panels being free from containing concertina or accordion folds;the improvement on the folding booklet comprising:a booklet cover that resists opening, the cover having a first and second side edges, and a spine, the first and second side edges being distal to each other and said spine, the first and second side edges forming a first and second panel with the spine;said booklet spine being connected to said cover that resists opening at said first side edge such that the uppermost panel of said booklet transverse panels overlies said first panel of said cover that resists opening, said cover is capable of being folded along its spine and being closed with said panels of said booklet completely contained within said booklet cover;wherein upon closing said cover that resists opening, said cover spine is distal from said booklet spine and proximal to said fold lines of said booklet pages so that said cover spine is capable of restraining the opening bias of said booklet pages, whereby said cover resists opening; andsaid booklet pages having a plurality of gates secured to a side edge of said booklet. 15. The folding booklet of claim 14 wherein said booklet cover has an encodable magnetic strip adjacent one of its side edges. 16. The folding booklet of claim 14 wherein said booklet cover has a pocket on one of its panels. 17. The folding booklet of claim 14 wherein a tab extension is secured to a side edge of said booklet cover. 18. The folding booklet of claim 17 wherein said tab extension is removably secured to said side edge. 19. The folding booklet of claim 14 wherein the fold line of said booklet cover is transversely disposed therein intermediate the top and bottom edges of said booklet cover defining a panel on each side of said transverse fold line. 20. The folding booklet of claim 14 wherein the booklet has a plurality of gates secured to a side of the booklet. 21. In a folding booklet having a plurality of booklet pages, said pages bound together at a booklet spine;said pages having opposed top, bottom, and side edges, said pages being equal size and dimension to each other;said pages having a plurality of spaced apart longitudinal fold lines intermediate said side edge s, said longitudinal fold lines being equidistant from each other, said longitudinal fold lines defining a plurality of longitudinal panels, said longitudinal panels being equal in size and dimension to each other;wherein said booklet longitudinal panels are capable of being folded along said longitudinal fold lines to sequentially overlay one another, wherein the overlaid longitudinal panels have the same overall dimension as a single longitudinal panel;said pages having a plurality of spaced apart transverse fold lines intermediate said top and bottom edges, said transverse fold lines being equidistant from each other, said transverse fold lines defining a plurality of transverse panels, said transverse panels being equal in size and dimension to each other;wherein said booklet transverse panels are capable of being folded along said transverse fold lines to sequentially overlay one another, wherein the overlaid transverse panels having the same overall dimensions as a single transverse panel; andsaid booklet longitudinal and transverse panels being free from containing concertina or accordion folds;the improvement on the folding booklet comprising:a booklet cover that resists opening, the cover having a first and second side edges, and a spine, the first and second side edges being distal to each other and said spine, the first and second side edges forming a first and second panel with the spine;said booklet spine being connected to said cover that resists opening at said first side edge such that the uppermost panel of said booklet transverse panels overlies said first panel of said cover that resists opening, said cover is capable of being folded along its spine and being closed with said panels of said booklet completely contained within said booklet cover;wherein upon closing said cover that resists opening, said cover spine is distal from said booklet spine and proximal to said fold lines of said booklet pages so that said cover spine is capable of restraining the opening bias of said booklet pages, whereby said cover resists opening; andsaid cover having two foldable tab extensions secured to a side edge of said cover, said foldable tab extensions having a longitudinal fold line intermediate a side edge of said tab extensions and a side edge of said booklet cover. 22. The folding booklet of claim 21 wherein the combined thickness of said tab extensions when folded to overlay one another is about equal to the thickness of a credit card.