초록 ▼

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobil

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

대표청구항 ▼

What is claimed is: 1. A method, comprising: collecting from a first network-enabled device a device-specific identifier that uniquely identifies a personal mobile device, data representing user on-line activity related to an advertisement presented via the first network-enabled device while the pe

What is claimed is: 1. A method, comprising: collecting from a first network-enabled device a device-specific identifier that uniquely identifies a personal mobile device, data representing user on-line activity related to an advertisement presented via the first network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the first network-enabled device, and an identifier of the first network-enabled device, the device-specific identifier of the personal mobile device being acquired by the first network-enabled device via the wireless communication; using a server to identify a stored profile based on the device-specific identifier; analyzing, with the server, the data representing user on-line activity to select content to suit a stored profile, wherein the stored profile is based on user activity associated with the device-specific identifier of the personal mobile device; associating the data representing the user on-line activity of the first network-enabled device and the identifier of the first network-enabled device with the stored profile that was identified based upon the device-specific identifier of the personal mobile device, thereby associating the personal mobile device and the first network-enabled device with a user represented by the stored profile; and in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, the indication resulting from the second network-enabled acquiring the device-specific identifier of the personal mobile device via short distance wireless communication between the second network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the second network-enabled device, making the content accessible to the server for presenting on the second network-enabled device. 2. The method of claim 1, wherein the personal mobile device is one of a mobile phone and a laptop. 3. The method of claim 1, wherein the wireless communication is selected from a group consisting of Bluetooth, WIFI, WiMax, WUSB, and UWB. 4. The method of claim 1, wherein the first network-enabled device comprises a set-top box. 5. The method of claim 1, wherein the first network-enabled device is an internet-connected gaming console. 6. The method of claim 1, wherein the first network-enabled radio device is a car radio device. 7. The method of claim 1, wherein the first network-enabled radio device is a network-enabled television device. 8. A method, comprising: collecting from a network-enabled device a device-specific identifier of a personal mobile device, data representing user on-line activity via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the device-specific identifier of the personal mobile device being acquired by the network-enabled device via the wireless communication; using a server to identify a stored profile based on the device-specific identifier; associating the data representing the user on-line activity of the network enabled device and the identifier of the network-enabled device with the stored profile that was identified based on the device-specific identifier, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select content; and in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, making the content accessible to the server for presenting on the second network-enabled device. 9. The method of claim 8, wherein the indication of the personal mobile device being in proximity to the second network-enabled device results from the second network-enabled device acquiring the device-specific identifier via short distance wireless communication between the second network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the second network-enabled device. 10. The method of claim 8, wherein the personal mobile device is a laptop. 11. The method of claim 8, wherein the network-enabled device comprises a set-top box. 12. The method of claim 8, wherein the network-enabled device is an internet-connected gaming console. 13. The method of claim 8, wherein the second network-enabled device is a network-enabled radio device. 14. The method of claim 8, wherein the second network-enabled device is a network-enabled television device. 15. The method of claim 8, wherein the wireless communication is selected from a group consisting of Bluetooth, WIFI, WiMax, WUSB, and UWB. 16. A method, comprising: collecting from a network-enabled device a device-specific identifier of a personal mobile device, data representing user on-line activity of the network-enabled device while the personal mobile device is detected via WiFi wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the device-specific identifier of the personal mobile device being acquired by the network-enabled device via the WiFi wireless communication; using a server to identify a stored profile based on the device-specific identifier; associating the data representing the user on-line activity of the network enabled device and the identifier of the network-enabled device with the stored profile that was identified by the device-specific identifier, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; analyzing, with the server, the data representing the user on-line activity of the network-enabled device to select content; and in response to receiving an indication of the personal mobile device being in proximity to a second network-enabled device, making the content accessible to the server for presenting on the personal mobile device. 17. The method of claim 16, wherein the indication of the personal mobile device being in proximity to the second network-enabled device results from the second network-enabled device acquiring the device-specific identifier of the personal mobile device via short distance wireless communication between the second network-enabled device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the second network-enabled device. 18. The method of claim 16, wherein the network-enabled device comprises a set-top box. 19. The method of claim 16, wherein the second network-enabled device is a car radio device. 20. The method of claim 16, wherein the network-enabled device is a mobile phone.