초록 ▼

A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from t

A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from the different advertisers. The image will alert a viewer of the television commercial that a special coupon offer is available at a website. The viewer will go to the website and be able to select from one or more coupon offers available to consumers in their market area. The consumer then prints the coupons, or adds credit to a coupon card, which is then redeemed at the retailer. The system allows for Point Of Sale (POS) redemption, or more traditional redemption through a coupon clearinghouse. The television commercials may be encoded with information to be used at a television signal processing location for selecting the images, and different images may be provided to television signal processing locations associated with different market areas.

대표청구항 ▼

I claim: 1. A method implemented using one or more computers, comprising:receiving, at a server, coupon information communicated directly from a plurality of advertisers to the server, the coupon information defining a plurality of coupon offers for different products, wherein the coupon information

I claim: 1. A method implemented using one or more computers, comprising:receiving, at a server, coupon information communicated directly from a plurality of advertisers to the server, the coupon information defining a plurality of coupon offers for different products, wherein the coupon information from at least some of the advertisers specifies one or more parameters for distributing one or more coupon offers;communicating, across one or more networks, from the server, to multiple television stations, a visual website indicator, wherein the visual website indicator indicates a website associated with the server at which the plurality of coupon offers are made available;the server maintaining information about the multiple television stations, from which television commercials are broadcast to a plurality of users; andbased on the coupon information specified by the plurality of advertisers and the information about the multiple television stations, the server communicating to the multiple television stations: (a) first data indicating a plurality of television commercials into which the same visual website indicator is to be inserted, (b) a plurality of price point indicators indicating price points for the one or more coupon offers, and (c) second data indicating, for each television commercial in the plurality of television commercials, which particular price point indicator of the plurality of price point indicators to insert into which particular television commercial in the plurality of television commercials;wherein the first data and the second data collectively indicate that a particular television station is to 1) insert the visual website indicator with a first price point indicator into a first television commercial prior to the particular television station broadcasting the first television commercial, and 2) insert the visual website indicator with a second price point indicator that is different from the first price point indicator into a second television commercial prior to the particular television station broadcasting the second television commercial;wherein the server is at a location other than locations of the multiple television stations and the advertisers;wherein the server is logically separated from the multiple television stations and the advertisers by one or more communications networks comprising any of a local area network, wide area network, and an Internet.