IPC분류정보
| 국가/구분 |
United States(US) Patent
등록
|
| 국제특허분류(IPC7판) |
|
| 출원번호 |
US-0273371
(2008-11-18)
|
| 등록번호 |
US8024317
(2011-09-06)
|
|
발명자
/ 주소 |
- Nair, Rahul
- Davis, Marc Eliot
- Higgins, Christopher William
- King, Simon P.
|
| 출원인 / 주소 |
|
| 대리인 / 주소 |
|
| 인용정보 |
피인용 횟수 :
17 인용 특허 :
111 |
초록
▼
A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile d
A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.
대표청구항
▼
The invention claimed is: 1. A method comprising the steps:receiving, over a network, by a computing device, a user context query from a user, wherein the user context query is formatted as a parameter of a universal resource locator (URL) and comprises user context criteria;formulating, via the net
The invention claimed is: 1. A method comprising the steps:receiving, over a network, by a computing device, a user context query from a user, wherein the user context query is formatted as a parameter of a universal resource locator (URL) and comprises user context criteria;formulating, via the network, a network data query based on the user context criteria so as to search, via the network, for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the user context criteria so as to identify a plurality of entries in a context query bid database that relate to the user context criteria, each of the plurality of entries in the context query bid database comprising bid context criteria, a bid amount, an identification of a bid advertiser, and an identification of a bid advertisement;selecting, via the network, a selected context query bid database entry from the plurality of entries in the context query bid database, such that the selected context query bid database entry has a highest bid amount;retrieving, via the network, a selected advertisement database entry from an advertisement database such that an identification of an advertiser and an identification of an advertisement on the selected advertisement database entry matches the identification of the bid advertiser and the identification of the bid advertisement on the selected context query bid database entry, the selected advertisement database entry additionally comprising an advertisement data object;generating, via the network, a dynamic webpage having content relating to the user context query;inserting, via the network, the data object into the dynamic webpage;transmitting, over the network, the dynamic webpage to the user;charging the advertiser a fee associated with the selected context query bid database entry when a user interface event relating to the dynamic webpage occurs.
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