초록 ▼

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

대표청구항 ▼

What is claimed is: 1. A system, comprising:an application server configured togenerate one or more interactive television (iTV) applications using an authored specification that describes a framework for content and behavior of the one or more iTV applications, wherein the authored specification in

What is claimed is: 1. A system, comprising:an application server configured togenerate one or more interactive television (iTV) applications using an authored specification that describes a framework for content and behavior of the one or more iTV applications, wherein the authored specification includes an application layout file and one or more descriptors, the application layout file specifying a layout for the one or more iTV applications and the one or more descriptors directing the application server to select content of the one or more iTV applications dynamically when generating the one or more iTV applications,use the one or more descriptors to query for selected content when generating the one or more iTV applications, andcreate references to the selected content when generating the one or more iTV applications; anda distribution center configured to transmit the one or more iTV applications to one or more client devices.