초록 ▼

Digitally marked objects and promotional methods include presenting a digitally watermarked object to a reader device at a first location, decoding information from the watermark, and triggering a first response thereto. The method also includes presenting the object to a reader device at a second l

Digitally marked objects and promotional methods include presenting a digitally watermarked object to a reader device at a first location, decoding information from the watermark, and triggering a first response thereto. The method also includes presenting the object to a reader device at a second location, decoding information from the watermark, and triggering a second, different, response thereto.

대표청구항 ▼

1. A method comprising: decoding, using a first digital watermark reader device at a first location, a watermark from a digitally watermarked object, wherein the decoding the watermark from the digitally watermark object triggers a first response thereby;decoding, using a second digital watermark re

1. A method comprising: decoding, using a first digital watermark reader device at a first location, a watermark from a digitally watermarked object, wherein the decoding the watermark from the digitally watermark object triggers a first response thereby;decoding, using a second digital watermark reader device at a second location, the watermark from the digitally watermarked object, wherein the decoding the watermark from the digitally watermark object triggers a second, different, response thereby, wherein at least one of the responses comprises an issuance of a coupon. 2. The method of claim 1, wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup. 3. A method comprising: decoding, using a first reader device at a first location, a watermark from a digitally watermarked object;decoding information from the watermark:triggering a first response based in part on the decoding of the watermark;decoding, using a second reader device at a second location, the watermark from the digitally watermarked objectdecoding the information from the watermark; andtriggering a second, different, response based in part on the decoding of the watermark. 4. The method of claim 3, wherein at least one of the responses comprises an issuance of a coupon. 5. The method of claim 3, wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup. 6. A non-transitory computer-readable medium having instructions stored thereon, the instructions comprising: instructions to decode a watermark from a digitally watermarked object;instructions to decode information from the watermark;instructions to send the information to a database;instructions to trigger a first response based on data received from the database, wherein the response is based in part on the watermark being previously decoded at a separate location, wherein a triggered response at the separate location is different than the first response, and wherein at least one of the responses comprises the issuance of a coupon. 7. The non-transitory computer-readable medium of claim 6, wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup. 8. A non-transitory computer-readable medium having instructions stored thereon, the instructions comprising: instructions to decode a watermark from a digitally watermarked object;instructions to decode information from the watermark;instructions to send the information to a database;instructions to trigger a first response based on data received from the database, wherein the response is based in part on the watermark being previously decoded at a separate location, and wherein a triggered response at the separate location is different than the first response. 9. The non-transitory computer-readable medium of claim 8, wherein the first response comprises the issuance of a coupon. 10. The non-transitory computer-readable medium of claim 8, wherein the triggered response comprises the issuance of a coupon. 11. The non-transitory computer-readable medium of claim 8, wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup.