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A method for identification using a portable wireless communication device of a person, the method comprising: activating (62) an application installed on the device to enable wireless transmission of an identification code associated with the person; receiving (67) the identification code by a rece

A method for identification using a portable wireless communication device of a person, the method comprising: activating (62) an application installed on the device to enable wireless transmission of an identification code associated with the person; receiving (67) the identification code by a receiver; and performing (68) a predetermined operation by the receiver in response to the received identification code; wherein the identification code is transferable to another device and a privacy level is applied on the identification code to control the visibility of the identification code to other devices; and wherein the identification code is transmitted directly by a wireless transmitter of the portable wireless communication device to the receiver.

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1. A method for identification using a portable wireless communication device of a person, the method comprising: activating an application that is downloaded from the Internet or transferred from another device, the downloaded application being installed on the device to enable wireless transmissio

1. A method for identification using a portable wireless communication device of a person, the method comprising: activating an application that is downloaded from the Internet or transferred from another device, the downloaded application being installed on the device to enable wireless transmission of an identification code that represents the person or a group of people where the person is a member of the group;receiving the identification code by a receiver, wherein secure communication between the device and the receiver is only permitted if the pattern of the identification code of the person is recognised by the receiver; andsearching a database remotely located from the device and the receiver that is accessible by the receiver to retrieve the details of the person associated with the received identification code;wherein the identification code is transferable to another device and a privacy level is applied on the identification code to control the visibility of the identification code to other devices, and to control the permission of other devices to receive the identification code or respond to the received identification code;wherein the identification code is transmitted directly by a wireless transmitter of the device to the receiver;wherein the identification code contains information including: a header, an identification string, content such as text, location information, graphics, hyperlinks, audio and video, and type of identification code. 2. The method according to claim 1, wherein the application is executed on a platform for the portable wireless communication, the platform for managing applications and controlling a mode of wireless transmission of the identification code. 3. The method according to claim 2, wherein the mode of direct wireless transmission is any one from the group consisting of: WiFi, Near Field Communication (NFC), Bluetooth and infrared. 4. The method according to claim 2, wherein the transmission range of the identification code from the device is selected by the person and the corresponding wireless transmission mode is manually selected or automatically selected. 5. The method according to claim 1, wherein the identification code is encrypted. 6. The method according to claim 1, wherein the receiver, another device and other devices are portable wireless communication devices. 7. The method according to claim 1, wherein multiple identification codes are broadcast by the portable wireless communication device. 8. A broadcast system for identification using a portable wireless communication device of a person, the system comprising: a platform that is downloaded from the Internet or transferred from another device, the platform being installed on the device to enable wireless transmission of an identification code that represents the person or a group of people where the person is a member of the group;the platform receiving the identification code by a receiver, wherein secure communication between the device and the receiver is only permitted if the pattern of the identification code of the person is recognised by the receiver; andthe platform searching a database remotely located from the device and the receiver that is accessible by the receiver to retrieve the details of the person associated with the received identification code;wherein the identification code is transferable to another device and a privacy level is applied on the identification code to control the visibility of the identification code to other devices, and to control the permission of other devices to receive the identification code or respond to the received identification code;wherein the identification code is transmitted directly by a wireless transmitter of the device to the receiver; andwherein the identification code contains information including: a header, an identification string, content such as text, location information, graphics, hyperlinks, audio and video, and type of identification code. 9. The system according to claim 8, wherein multiple identification codes are broadcast by the portable wireless communication device. 10. A platform for identification using a portable wireless communication device of a person, the platform comprising: an application store for storing applications on the device that have been downloaded from the Internet or transferred from another device, and one of the stored applications enabling wireless transmission of an identification code that represents the person or a group of people where the person is a member of the group;a receiver for the application to receive the identification code, wherein secure communication between the device and the receiver is only permitted if the pattern of the identification code of the person is recognised by the receiver; anda processing module to search a database remotely located from the device and the receiver that is accessible by the receiver to retrieve the details of the person associated with the received identification code;wherein the identification code is transferable to another device and a privacy level is applied on the identification code to control the visibility of the identification code to other devices, and to control the permission of other devices to receive the identification code or respond to the received identification codewherein the identification code is transmitted directly by a wireless transmitter of the device to the receiver; andwherein the identification code contains information including: a header, an identification string, content such as text, location information, graphics, hyperlinks, audio and video, and type of identification code. 11. The platform according to claim 10, wherein multiple identification codes are broadcast by the portable wireless communication device.