IPC분류정보
| 국가/구분 |
United States(US) Patent
등록
|
| 국제특허분류(IPC7판) |
|
| 출원번호 |
US-0316710
(2011-12-12)
|
| 등록번호 |
US-8509680
(2013-08-13)
|
|
발명자
/ 주소 |
- Atsmon, Alon
- Antebi, Amit
- Lev, Zvi
- Cohen, Moshe
- Speyer, Gabriel
- Sege, Alan
- Altman, Nathan
- Anati, Ram
|
| 출원인 / 주소 |
|
| 인용정보 |
피인용 횟수 :
16 인용 특허 :
276 |
초록
A method of retrieving data from broadcast programming on a communication device, the method comprising: mixing a data stream with media to be broadcast; broadcasting the media including the data stream; and processing the data stream on an electronic card.
대표청구항
▼
1. A method of retrieving data from broadcast programming on a communication device, the method comprising: mixing a data stream with media to be broadcast;broadcasting the media including the data stream; andprocessing the data stream on an electronic card. 2. A method according to claim 1, wherein
1. A method of retrieving data from broadcast programming on a communication device, the method comprising: mixing a data stream with media to be broadcast;broadcasting the media including the data stream; andprocessing the data stream on an electronic card. 2. A method according to claim 1, wherein said processing includes at least one of: identifying the data stream on the broadcast programming;extracting the data stream from the broadcast programming;downloading the data stream onto the electronic card;capturing the data stream on the electronic card; andrecording the data stream on the electronic card. 3. A method according to claim 1, wherein said broadcasting is performed via television, radio, or a sound device. 4. A method according to claim 1, wherein the data stream is in one of an audible frequency range and an ultrasonic range. 5. A method according to claim 1, wherein said mixing includes providing the media with embedded data. 6. A method according to claim 5, wherein the embedded data is one of synthesized sound that is generated as part of a broadcast program, code that is mixed in with the media at a point along a distribution chain of a broadcast program, and an audio file that is played on a Website. 7. A method according to claim 1, wherein said mixing includes providing the media with content for pattern recognition. 8. A method according to claim 1, wherein said mixing is performed at a point along a communication path between a source of the media and a user, inclusive. 9. A method according to claim 8, wherein said mixing is performed at the source of the media and said broadcasting includes broadcasting an electronically synthesized data stream. 10. A method according to claim 9, wherein said synthesized data stream is audible. 11. A method according to claim 8, wherein said mixing is performed at a headend, the headend receiving broadcast media from a plurality of sources of audible media. 12. A method according to claim 1, further including, before said broadcasting, providing a user with an indication that the data stream is about to be broadcast. 13. A method according to claim 11, wherein said indication includes one of an audio indication and a visual indication. 14. A method according to claim 11, further comprising, after said providing an indication, positioning the electronic card to receive an audible data stream. 15. A method according to claim 1, wherein said broadcasting includes repeatedly broadcasting said data stream. 16. A method according to claim 1, wherein the data stream includes a merchant identification code and a coupon identification code. 17. A method according to claim 1 further comprising, after said broadcasting: receiving the broadcast media by a set top box;storing the broadcast media in an audio file by the set top box; andplaying the audio file by the set top box. 18. A method according to claim 17, wherein said broadcasting is performed during one of off-peak broadcasting hours in broadcast programming once a day and vertical blanking intervals (VBI) in the broadcasting programming. 19. A method according to claim 17 further comprising, after said storing, selecting at least one coupon to be played by the set top box, the coupon included in a data portion of the data stream. 20. A method according to claim 19 further comprising, before said selecting, scanning a list of coupons stored by the set top box. 21. A method according to claim 1 further comprising, after said processing, redeeming a coupon. 22. A method according to claim 21, wherein said redeeming is performed by one of: password-based Internet manual redemption;Internet automatic redemption;store redemption. 23. A method according to claim 22, wherein said redeeming is performed by password-based Internet manual redemption, said redeeming including: accessing a Website associated with a coupon to be redeemed;receiving an audio signal including redemption data from the Website;processing the audio signal by the electronic card;displaying a password by the electronic card;manually entering the password on a Web page;authorizing the redemption by the Website. 24. A method according to claim 23, wherein the password is unique to the electronic card holder and a particular transaction. 25. A method according to claim 22, wherein said redeeming is performed by password-based Internet manual redemption, said redeeming including: accessing a Website associated with a coupon to be redeemed;receiving an audio signal including redemption data from the Website;transmitting coupon data to a computer;processing the coupon data by the computer;generating a password by the computer;displaying the password by the computer;manually entering the password on the Website;authorizing the redemption by the Website. 26. A method according to claim 22, wherein said redeeming is performed by Internet automatic redemption, said redeeming including: accessing a Website associated with a coupon to be redeemed;transmitting user data, electronic card data, and coupon data to a computer;receiving the user data, electronic card data, and coupon data by the computer;processing the user data, electronic card data, and coupon data by the computer;transmitting the processed data to the Website;authorizing the redemption by the Website. 27. A method according to claim 22, wherein said redeeming is performed by Internet automatic redemption, said redeeming including: accessing a Website associated with a coupon to be redeemed;transmitting redemption data to a computer;transmitting coupon data to the computer;receiving the redemption data and the coupon data by the computer;processing the redemption data with the coupon data by the computer;generating a password by the computer;automatically transmitting by the computer the password to the Website;authorizing the redemption by the Website. 28. A method according to claim 22, wherein said redeeming is performed by store redemption, said redeeming including: accessing a computer provided at the store, the store associated with a coupon to be redeemed;transmitting coupon data, user data, and electronic card data to the computer;receiving the coupon data, user data, and electronic card data by the computer;processing the coupon data, user data, and electronic card data by the computer; andauthorizing redemption of the coupon by the computer. 29. A method according to claim 28 further including, after said authorizing, one of generating a hard copy of the coupon by the computer, applying by the computer the value of the coupon to a purchase, and giving a free promotional item to a user.
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