초록 ▼

A disposable absorbent article is provided. The article comprises one or more disposable absorbent articles having a configuration corresponding to a wearer's stage of development, the disposable absorbent articles being enclosed in a package; a brand indicator disposed on the package and a line-up

A disposable absorbent article is provided. The article comprises one or more disposable absorbent articles having a configuration corresponding to a wearer's stage of development, the disposable absorbent articles being enclosed in a package; a brand indicator disposed on the package and a line-up indicator disposed on the package, the line-up indicator including visual indicia and narrative indicia. The line-up indicator associates the absorbent article configuration with a corresponding stage of development, the association enabling a consumer to identify the appropriate absorbent article configuration for a wearer. An array of disposable absorbent article configurations is also provided.

대표청구항 ▼

1. An article comprising: a) one or more disposable absorbent articles having a configuration corresponding to a baby's stage of development, the disposable absorbent articles being enclosed in a package;b) a brand indicator disposed on the package; andc) a line-up indicator disposed on the package,

1. An article comprising: a) one or more disposable absorbent articles having a configuration corresponding to a baby's stage of development, the disposable absorbent articles being enclosed in a package;b) a brand indicator disposed on the package; andc) a line-up indicator disposed on the package, the line-up indicator including a stage identifier for signaling the particular absorbent article configuration enclosed in the package, visual indicia comprising a sequence of pictorial representations corresponding to a baby's stage of development, and narrative indicia;wherein the line-up indicator includes a common color scheme that is associated with a particular stage of development; andwherein the line-up indicator associates the absorbent article configuration with a corresponding stage of development, the association enabling a consumer to identify the appropriate absorbent article configuration for a baby. 2. The article of claim 1, wherein the visual indicia comprises first indicia and second indicia, the first indicia corresponding to a first stage of development and comprising a first background color associated with the first stage of development, and the second indicia corresponding to a second stage of development and comprising a second background color associated with the second stage of development, the first and second indicia being visibly different from each other, and the first and second background colors being visibly different from each other. 3. The article of claim 2, wherein the first stage of development comprises a bonding stage. 4. The article of claim 2, wherein the second stage of development comprises an exploring stage. 5. The article of claim 2, wherein the first indicia comprises the background color yellow. 6. The article of claim 2, wherein the second indicia comprises the background color purple. 7. The article of claim 2, further comprising third indicia, the third indicia corresponding to a third stage of development, the third indicia being visibly different from the first and second indicia. 8. The article of claim 7, wherein the third indicia comprises a third background color associated with the third stage of development, and the third background color is visibly different from the first and second background colors. 9. The article of claim 7, further comprising fourth indicia, the fourth indicia corresponding to a fourth stage of development, the fourth indicia being visibly different from the first, second and third indicia. 10. The article of claim 9, wherein the fourth indicia comprises a fourth background color associated with the fourth stage of development, and the fourth background color is visibly different from the first, second, and third background colors. 11. The article of claim 9, wherein the fourth stage of development comprises a training stage. 12. The article of claim 9, wherein the fourth indicia comprises the background color blue. 13. The article of claim 9, wherein the fourth indicia comprises the background color pink. 14. The article of claim 7, wherein the third stage of development comprises a learning stage. 15. The article of claim 7, wherein the third indicia comprises the background color red. 16. The article of claim 1, wherein the brand indicator comprises a term corresponding to a brand of disposable absorbent article products. 17. The article of claim 1, further comprising an informational corridor disposed on the package, wherein the informational corridor includes a size indicator, a weight range indicator and at least one product benefit indicator. 18. The article of claim 1, further comprising a stage specific indicator disposed on the package. 19. The article of claim 1, wherein the package includes indicia illustrating an absorbent article on a baby. 20. An array of disposable absorbent article products, the array comprising: a) an absorbent article of a first configuration corresponding to a baby's first stage of development, the absorbent article of the first configuration being enclosed in a first package;b) an absorbent article of a second configuration corresponding to a baby's second stage of development, the absorbent article of the second configuration being enclosed in a second package; andc) a stage communication system disposed on each of the first and second packages; the stage communication system comprising: (i) a brand indicator disposed on the package; and (ii) a line-up indicator disposed on the package, the line-up indicator including a stage identifier for signaling the particular absorbent article configuration enclosed in the package, visual indicia comprising a sequence of pictorial representations corresponding to a baby's stage of development, and narrative indicia;wherein the line-up indicator includes a common color scheme that is associated with a particular stage of development; and wherein the line-up indicator associates the absorbent article configuration with a corresponding stage of development, the association enabling a consumer to identify the appropriate absorbent article configuration for a baby.