최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
DataON 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Edison 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Kafe 바로가기국가/구분 | United States(US) Patent 등록 |
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국제특허분류(IPC7판) |
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출원번호 | US-0117507 (2011-05-27) |
등록번호 | US-8521140 (2013-08-27) |
발명자 / 주소 |
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출원인 / 주소 |
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인용정보 | 피인용 횟수 : 2 인용 특허 : 480 |
A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating commun
A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.
1. A method for targeted advertising, comprising: maintaining a website that allows a user to log in and to view a personalized page;receiving at least one piece of demographic information about the user via the website at a network resource;accessing the at least one piece of demographic informatio
1. A method for targeted advertising, comprising: maintaining a website that allows a user to log in and to view a personalized page;receiving at least one piece of demographic information about the user via the website at a network resource;accessing the at least one piece of demographic information at the network resource;maintaining an application for use with a cellular telephone that comprises a display, a non-volatile memory, a processing device operable to execute instructions stored in the non-volatile memory, and at least one wireless transceiver, wherein the application can be launched by the cellular telephone to provide a separate interface for viewing at least a portion of the personalized page on the display of the cellular telephone;selecting advertisements to be delivered from the network resource to the user based at least in part on the at least one piece of demographic information; anddelivering an advertisement from the network resource to the user via the website and an other advertisement to the user via the application executing on the cellular telephone. 2. The method of claim 1, wherein the at least one piece of demographic information is selected from a group consisting of a gender demographic, an age demographic, and an ethnic demographic. 3. The method of claim 1, wherein the at least one piece of demographic information is derived from information input by the user. 4. The method of claim 1, further comprising selecting the advertisements to be delivered to the user based at least in part on a second piece of demographic information. 5. The method of claim 4, further comprising selecting the advertisements to be delivered to the user based at least in part on a third piece of demographic information. 6. The method of claim 1, further comprising reformatting the advertisement into the other advertisement for receipt by the cellular telephone. 7. The method of claim 1, further comprising accepting a user inputting of the at least one piece of demographic information, and allowing advertisers to access categories of demographic information so that the advertisers can target a given advertisement to a given type of user. 8. The method of claim 1, further comprising recognizing that the cellular telephone is communicating with the network resource. 9. The method of claim 1, wherein the network resource is operable to communicate a streamed delivery of a media originating in a geographic location remote from a then current location of the cellular telephone. 10. The method of claim 9, wherein the at least one piece of demographic information is a current location of the cellular telephone. 11. A targeted advertisement system, comprising: a network resource that is accessible to a user and configured to present the user with a website;a log-in resource that facilitates the user gaining access to a personalized page associated with the website;a graphical user interface that facilitates the user inputting of a piece of demographic information about the user;a memory maintaining the piece of demographic information about the user who has a cellular telephone;a first resource communicatively coupled to the memory and configured to select a particular advertisement that is targeted for a particular demographic group of which the user is a part according to the piece of demographic information; anda communication resource communicatively coupled to the first resource and configured to initiate a sending of the particular advertisement to the user via the personalized page and an other advertisement to the user via the cellular telephone, wherein the network resource, the memory, the first resource, and the communication resource are remote from the user and the cellular telephone. 12. The system of claim 11, wherein the communication resource is further configured to format information representing the particular advertisement into the other advertisement having a format receivable by the cellular telephone. 13. The system of claim 11, wherein the communication resource is operable to utilize hyper text markup language. 14. The system of claim 11, wherein the memory is maintaining a second piece of demographic information about the user, further wherein the first piece relates to a gender of the user and the second piece relates to an age of the user. 15. The system of claim 11, further comprising the cellular telephone, wherein the cellular telephone comprises a processor, a communication module configured to receive a wirelessly communicated collection of digital data packets, a display configured to present a user interface, a memory operable to store an over the air downloaded application, and a Bluetooth communication module. 16. A non-transitory computer readable medium to store computer executable modules for use by an advertising resource, the computer executable modules comprising: a computer executable demographic module to identify a first and second piece of demographic information about a user with a portable device that is capable of communicating with a wireless network, wherein the first and second piece of demographic information were collected via a website into which the user input the first and second piece of demographic information; anda computer executable advertising module to select a targeted advertisement to be sent to the portable device and the website, wherein the computer executable advertising module is to select the targeted advertisement based upon at least the first piece of demographic information and to initiate communication of the targeted advertisement to the portable device and the website. 17. The non-transitory computer readable medium of claim 16, further comprising a computer executable database module to maintain a user name and password for the user. 18. The non-transitory computer readable medium of claim 16, further comprising an insertion module to initiate communication of the targeted advertisement to the portable device. 19. The non-transitory computer readable medium of claim 16, further comprising a formatting module to ensure that the targeted advertisement is presentable by the portable device.
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