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A method, system and apparatus enables on-line selection and personalization of greeting cards over a computer network. The printed personalized greeting card can be shipped alone, or in conjunction other items as a single entity, and serves as any of: 1) a direct source of information for generatin

A method, system and apparatus enables on-line selection and personalization of greeting cards over a computer network. The printed personalized greeting card can be shipped alone, or in conjunction other items as a single entity, and serves as any of: 1) a direct source of information for generating a shipping label or an intermediate document used for matching/picking multiple items, 2) as a reference to a file containing data defining the shipping label or packing list used for matching/picking multiple items, 3) as the source of information for generating any of a gift card, gift certificate or addressed envelope that is matched/packaged with the card, 4) as a reference to a data file containing information for enabling generation of a gift card or gift certificate that is matched/packaged with the card, and/or 5) as the actual medium on which the recipient/shipping address is printed.

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1. In a computer system connectable to a computer network, a method comprising: (a) maintaining in a memory data identifying one of a plurality of document templates and any personalization modifications thereto;(b) printing a personalized document comprising the document template in conjunction wit

1. In a computer system connectable to a computer network, a method comprising: (a) maintaining in a memory data identifying one of a plurality of document templates and any personalization modifications thereto;(b) printing a personalized document comprising the document template in conjunction with any personalization modifications thereto at a location where at least one product that has been ordered on line physically resides and with which the personalized document is associated;(c) printing a data reference on the personalized document;(d) maintaining, in a memory, reference data representing one of data identifying a product selected independent of the personalized document and with which the personalized document will be matched, and a destination shipping address; and(e) shipping the product combined with the personalized document to a designated recipient. 2. The method of claim 1 wherein the reference data comprises a bar code identifying any of a destination address, SKU and lot number of another product to be shipped with the personalized document. 3. The method of claim 1 further comprising: (d) generating from the reference data printed on the document any of a shipping label, envelop or an intermediate label useable to help match the document with another product. 4. The method of claim 1 wherein the reference data comprises any of a destination address, SKU and packing list of at least one product to be shipped with the document. 5. The method of claim 1 wherein the plurality of document templates comprise any of greeting cards, promotional advertisements, and catalogs. 6. In a computer system connectable to a computer network, a method comprising: (a) maintaining in a memory data identifying a document template and any personalization modifications thereto;(b) printing a personalized document comprising the document template in conjunction with any personalization modifications thereto at a location where at least one product that has been ordered on line physically resides and with which the personalized document is associated;(c) printing a data reference on the personalized document; and(d) maintaining, in a memory, reference data representing one of data identifying a product selected independent of the personalized document and with which the personalized document will be matched, and a destination shipping address; and(e) shipping the product combined with the personalized document to a designated recipient. 7. The method of claim 6 wherein the reference data comprises a bar code identifying any of a destination address, SKU and lot number of another product to be shipped with the personalized document. 8. The method of claim 6 further comprising: (d) generating from the reference data printed on the document any of a shipping label, envelop or an intermediate label useable to help match the document with another product. 9. The method of claim 6 wherein the reference data comprises any of a destination address, SKU and packing list of at least one product to be shipped with the document. 10. The method of claim 6 wherein the document template comprise any of greeting cards, promotional advertisements, and catalogs.