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A blender comprises a jug and a cutting assembly having an upwardly inclined main blade portion. The jug has an interior portion, and the lower portion has a profile that includes an upwardly reaching portion conforms to the blade shape of the cutting assembly to reduce food accumulation below the m

A blender comprises a jug and a cutting assembly having an upwardly inclined main blade portion. The jug has an interior portion, and the lower portion has a profile that includes an upwardly reaching portion conforms to the blade shape of the cutting assembly to reduce food accumulation below the main blades.

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1. An apparatus including a blender jug and a cutting assembly; the cutting assembly comprising a main blade having at least two main arms that reach upwardly outwardly within the jug, and rotating the main blade defines an area swept through by the main arms;the jug comprising a lower portion that

1. An apparatus including a blender jug and a cutting assembly; the cutting assembly comprising a main blade having at least two main arms that reach upwardly outwardly within the jug, and rotating the main blade defines an area swept through by the main arms;the jug comprising a lower portion that defines an upwardly radially-outward reaching lower interior surface within the jug; the lower interior surface being a curved concave surface that conforms with the profile of the main arms;the jug further comprising an upright outer sidewall that defines a interior side surface of the jug having a substantially straight profile;a transition point on the inner surface of the jug being the intersection between the upwardly radially-outward reaching lower surface and the substantially straight interior side surface of the jug; the transition point about the side of the jug defines a continuous transition contour;wherein the area swept through by the main arms of the rotating blade is spaced directly above and conforming with an underlying portion of the lower interior surface of the jug; the underlying portion defines an upwardly radially-outward reaching surface within the jug; andwherein the main arms are located within the jug such that the continuous transition contour is located within an inner surface region of jug that extends from a point horizontal to the main blade to a point above the main blade. 2. The apparatus of claim 1, wherein, each main arm is upwardly curved along a full length. 3. The apparatus according claim 2, wherein, an upright blade tip is located proximal to an outer end of each main arm. 4. The apparatus according to claim 1, wherein, each main arm further comprises a cutting edge that faces downwardly and into a direction of rotation. 5. The apparatus according to claim 1, wherein, the cutting assembly is mounted on a coupling assembly that defines the underlying portion of the interior surface of the jug. 6. The apparatus according to claim 1, wherein the cutting assembly further comprising an upper blade module having two or more minor arms that reach upwardly outwardly within the jug, the upper blade module being co-axially spaced above the main blade, wherein the area swept through by the minor arms is less than the area swept through by the main arms;each minor arm is vertically inclined to a different degree to the main arms. 7. The apparatus according to claim 5, wherein, the main blade has an intermediate raised portion interconnecting the arms, the portion shaped to conform to an elevated central hub in the lower portion of the jug. 8. The apparatus according to claim 5, wherein, the main blade has two main arms that are joined together and offset. 9. The apparatus according to claim 5, wherein, the outwardly-upwardly reaching surface of the jug is defined by a metallic dish. 10. The apparatus according to claim 1, wherein, a cross section of the jug is generally round. 11. The apparatus according to claim 2, wherein, the upwardly reaching portion of the main arms and the upwardly reaching surface of the jug are vertically aligned; and a shape of the main blade substantially conforms to a shape of the jug below the area swept through by of the main blade. 12. The apparatus according to claim 1, the apparatus further including: a relatively tight fitting polymeric lid having an upper surface and an outer edge; anda pull tab located on the upper surface of the lid, wherein the pull tab has an at least finger-sized opening; the pull tab being located adjacent to an edge of the lid. 13. The apparatus according to claim 12, wherein: the pull tab extends at least partially beyond an outer edge of the lid. 14. The apparatus according to claim 1, wherein each main arm is curved substantially conforming to the upwardly radially-outward reaching surface of the underlying portion. 15. The apparatus according to claim 14, wherein the cutting assembly further comprising an upper blade module having two or more minor arms that reach upwardly outwardly within the jug, the upper blade module being co-axially spaced above the main blade, wherein the area swept through by the minor arms is less than the area swept through by the main arms; and each minor arm is vertically inclined to a different degree to the main arms. 16. The apparatus according to claim 15, wherein, a cutting edge of at least one minor arm has serrations. 17. The apparatus according to claim 16, wherein an upright blade tip is located proximal to an outer end of each main arm. 18. The apparatus according to claim 17, wherein each main arm further comprises a cutting edge that faces downwardly and into a direction of rotation. 19. The apparatus according to claim 18, wherein, the cutting assembly is mounted on a coupling assembly that defines the underlying portion of the interior surface of the jug. 20. The apparatus according to claim 1, wherein the transition point is defined by a tangential intersection between the upwardly radially-outward reaching lower surface and the substantially straight interior side surface of the jug.