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Thermal printers and methods of operating thereof are provided. In one embodiment, a thermal printer comprising a thermal print head, thermal media including a direct thermal thermally sensitive coating on at least a first side thereof, and a thermal transfer ribbon installed between the thermal pri

Thermal printers and methods of operating thereof are provided. In one embodiment, a thermal printer comprising a thermal print head, thermal media including a direct thermal thermally sensitive coating on at least a first side thereof, and a thermal transfer ribbon installed between the thermal print head and the first side of the thermal media is provided, wherein the thermal print head is adapted to apply heat at a first temperature to image the direct thermal thermally sensitive coating without transferring a thermal transfer coating associated with the thermal transfer ribbon and a second temperature to image the direct thermal thermally sensitive coating and transfer the thermal transfer coating associated with the thermal transfer ribbon.

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1. A thermal printer comprising: a first thermal print head;thermal media, the thermal media having a first side and a second side, opposite the first side, and a first direct thermal thermally sensitive coating on the first side thereof; anda thermal transfer ribbon installed between the first ther

1. A thermal printer comprising: a first thermal print head;thermal media, the thermal media having a first side and a second side, opposite the first side, and a first direct thermal thermally sensitive coating on the first side thereof; anda thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media,wherein the first thermal print head is adapted to apply heat at one of a first temperature and a second temperature to the first side of the thermal media through the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media, andwherein the first temperature is different from the second temperature and is selected such that the first direct thermal thermally sensitive coating images at locations of the first side of the thermal media at which heat is applied at the first temperature by the first thermal print head without transferring a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media, and the second temperature is selected such that the first direct thermal thermally sensitive coating images at, and a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media transfers to, locations of the first side of the thermal media at which heat is applied at the second temperature by the first thermal print head. 2. The thermal printer of claim 1, further comprising: a second thermal print head; anda thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media,wherein the thermal media further comprises a second direct thermal thermally sensitive coating on the second side thereof, andwherein the second thermal print head is adapted to apply heat at one of a third temperature and a fourth temperature to the second side of the thermal media through the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media, andwherein the third temperature is different from the fourth temperature and is selected such that the second direct thermal thermally sensitive coating images at locations of the second side of the thermal media at which heat is applied at the third temperature by the second thermal print head without transfer of a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media, and the fourth temperature is selected such that the second direct thermal thermally sensitive coating images at, and a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media transfers to, locations of the second side of the thermal media at which heat is applied at the fourth temperature by the second thermal print head. 3. The thermal printer of claim 2, wherein the third temperature is substantially the same as the first temperature and the fourth temperature is substantially the same as the second temperature. 4. The thermal printer of claim 2, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the different than the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 5. The thermal printer of claim 2, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the same as the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 6. The thermal printer of claim 5, wherein the thermal transfer ribbon comprises a one-sided thermal transfer ribbon. 7. The thermal printer of claim 5, wherein the thermal transfer ribbon comprises a two-sided thermal transfer ribbon. 8. The thermal printer of claim 1, further comprising: a controller,wherein the controller is adapted to: receive print data;identify first and second portions of the received print data; andoperate the first thermal print head at the first temperature to print the first portion of the received print data at a first location on the first side of the thermal media, and at the second temperature to print the second portion of the received print data at a second location on the first side of the thermal media, different from the first location. 9. The thermal printer of claim 8, wherein the first portion of the received print data predominantly comprises text data and the second portion of the received print data predominantly comprises graphic data. 10. The thermal printer of claim 8, wherein the second portion of the received print data comprises bar code data. 11. The thermal printer of claim 1, wherein the first temperature is in the range of 50 to 100 degrees Celsius and the second temperature is in the range of 100 to 150 degrees Celsius. 12. The thermal printer of claim 11, wherein the first temperature is in the range of 60 to 80 degrees Celsius and the second temperature is in the range of 100 to 120 degrees Celsius. 13. The thermal printer of claim 1, wherein the first temperature is 20 to 80 degrees Celsius less than the second temperature. 14. The thermal printer of claim 13, wherein the first temperature is 30 to 50 degrees Celsius less than the second temperature. 15. A thermal printer comprising: a first thermal print head;thermal media, the thermal media having a first side and a second side, opposite the first side, and a first direct thermal thermally sensitive coating on the first side thereof; anda thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media,wherein the first thermal print head is adapted to apply heat at one of a first temperature and a second temperature to the first side of the thermal media through the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media, andwherein the first temperature is different from the second temperature and is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media transfers to locations of the first side of the thermal media at which heat is applied at the first temperature by the first thermal print head without imaging the first direct thermal thermally sensitive coating, and the second temperature is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media transfers to, and the first direct thermal thermally sensitive coating images at, locations of the first side of the thermal media at which heat is applied at the second temperature by the first thermal print head. 16. The thermal printer of claim 15, further comprising: a second thermal print head; anda thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media,wherein the thermal media further comprises a second direct thermal thermally sensitive coating on the second side thereof, andwherein the second thermal print head is adapted to apply heat at one of a third temperature and a fourth temperature to the second side of the thermal media through the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media, andwherein the third temperature is different from the fourth temperature and is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media transfers to locations of the second side of the thermal media at which heat is applied at the third temperature by the second thermal print head without imaging the second direct thermal thermally sensitive coating, and the fourth temperature is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media transfers to, and the second direct thermal thermally sensitive coating images at, locations of the second side of the thermal media at which heat is applied at the fourth temperature by the second thermal print head. 17. The thermal printer of claim 16, wherein the third temperature is substantially the same as the first temperature and the fourth temperature is substantially the same as the second temperature. 18. The thermal printer of claim 16, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the different than the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 19. The thermal printer of claim 16, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the same as the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 20. The thermal printer of claim 19, wherein the thermal transfer ribbon comprises a one-sided thermal transfer ribbon. 21. The thermal printer of claim 19, wherein the thermal transfer ribbon comprises a two-sided thermal transfer ribbon. 22. The thermal printer of claim 15, further comprising: a controller,wherein the controller is adapted to: receive print data;identify first and second portions of the received print data; andoperate the first thermal print head at the first temperature to print the first portion of the received print data at a first location on the first side of the thermal media, and at the second temperature to print the second portion of the received print data at a second location on the first side of the thermal media, different from the first location. 23. The thermal printer of claim 22, wherein the first portion of the received print data predominantly comprises text data and the second portion of the received print data predominantly comprises graphic data. 24. The thermal printer of claim 22, wherein the second portion of the received print data comprises bar code data. 25. The thermal printer of claim 15, wherein the first temperature is in the range of 60 to 110 degrees Celsius and the second temperature is in the range of 100 to 150 degrees Celsius. 26. The thermal printer of claim 25, wherein the first temperature is in the range of 70 to 90 degrees Celsius and the second temperature is in the range of 100 to 120 degrees Celsius. 27. The thermal printer of claim 15, wherein the first temperature is 20 to 80 degrees Celsius less than the second temperature. 28. The thermal printer of claim 27, wherein the first temperature is 30 to 50 degrees Celsius less than the second temperature. 29. The thermal printer of claim 1, wherein the first direct thermal thermally sensitive coating is adapted to image in a first color, and the thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media which transfers to the first side of the thermal media upon application of heat at the second temperature by the first thermal print head comprises a second color, different from the first color. 30. The thermal printer of claim 29, wherein printing on the thermal media resulting from the application of heat at the second temperature by the first thermal print head is substantially in the second color. 31. The thermal printer of claim 29, wherein printing on the thermal media resulting from the application of heat at the second temperature by the first thermal print head is substantially in a third color, different than and resulting from the combination of the first and the second color. 32. A method of operating a thermal printer, the method comprising: applying heat at a first temperature by a first thermal print head to a first side of thermal media installed in the thermal printer through a thermal transfer ribbon installed in the thermal printer between the first thermal print head and the first side of the thermal media, the first side of the thermal media including a first direct thermal thermally sensitive coating; andapplying heat at a second temperature by the first thermal print head to the first side of the thermal media through the thermal transfer ribbon installed in the thermal printer between the first thermal print head and the first side of the thermal media,wherein the first temperature is different from the second temperature and is selected such that the first direct thermal thermally sensitive coating images at locations of the first side of the thermal media at which heat is applied at the first temperature by the first thermal print head without transferring a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media, and the second temperature is selected such that the first direct thermal thermally sensitive coating images at, and a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media transfers to, locations of the first side of the thermal media at which heat is applied at the second temperature by the first thermal print head. 33. The method of claim 32, further comprising: applying heat at a third temperature by a second thermal print head to a second side of the thermal media installed in the thermal printer through a thermal transfer ribbon installed in the thermal printer between the second thermal print head and the second side of the thermal media, the second side of the thermal media including a second direct thermal thermally sensitive coating; andapplying heat at a fourth temperature by the second thermal print head to the second side of the thermal media through the thermal transfer ribbon installed in the thermal printer between the second thermal print head and the second side of the thermal media,wherein the third temperature is different from the fourth temperature and is selected such that the second direct thermal thermally sensitive coating images at locations of the second side of the thermal media at which heat is applied at the third temperature by the second thermal print head without transferring a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media, and the fourth temperature is selected such that the second direct thermal thermally sensitive coating images at, and a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media transfers to, locations of the second side of the thermal media at which heat is applied at the fourth temperature by the second thermal print head. 34. The method of claim 33, wherein the third temperature is substantially the same as the first temperature and the fourth temperature is substantially the same as the second temperature. 35. The method of claim 33, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the different than the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 36. The method of claim 33, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the same as the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 37. The method of claim 36, wherein the thermal transfer ribbon comprises a one-sided thermal transfer ribbon. 38. The method of claim 36, wherein the thermal transfer ribbon comprises a two-sided thermal transfer ribbon. 39. The method of claim 32, further comprising: receiving print data;identifying first and second portions of the received print data; andprinting the first portion of the received print data at a first location on the first side of the thermal media when heat is applied at the first temperature by the first thermal print head, and the second portion of the received print data at a second location on the first side of the thermal media, different from the first location, when heat is applied at the second temperature by the first thermal print head. 40. The method of claim 39, wherein the first portion of the received print data predominantly comprises text data and the second portion of the received print data predominantly comprises graphic data. 41. The method of claim 39, wherein the second portion of the received print data comprises bar code data. 42. The method of claim 32, wherein the first temperature is in the range of 50 to 100 degrees Celsius and the second temperature is in the range of 100 to 150 degrees Celsius. 43. The method of claim 42, wherein the first temperature is in the range of 60 to 80 degrees Celsius and the second temperature is in the range of 100 to 120 degrees Celsius. 44. The method of claim 32, wherein the first temperature is 20 to 80 degrees Celsius less than the second temperature. 45. The method of claim 44, wherein the first temperature is 30 to 50 degrees Celsius less than the second temperature. 46. A method of operating a thermal printer, the method comprising: applying heat at a first temperature by a first thermal print head to a first side of thermal media installed in the thermal printer through a thermal transfer ribbon installed in the thermal printer between the first thermal print head and the first side of the thermal media, the first side of the thermal media including a first direct thermal thermally sensitive coating; andapplying heat at a second temperature by the first thermal print head to the first side of the thermal media through the thermal transfer ribbon installed in the thermal printer between the first thermal print head and the first side of the thermal media,wherein the first temperature is different from the second temperature and is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media transfers to locations of the first side of the thermal media at which heat is applied at the first temperature by the first thermal print head without imaging the first direct thermal thermally sensitive coating, and the second temperature is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media transfers to, and the first direct thermal thermally sensitive coating images at, locations of the first side of the thermal media at which heat is applied at the second temperature by the first thermal print head. 47. The method of claim 46, further comprising: applying heat at a third temperature by a second thermal print head to a second side of the thermal media installed in the thermal printer through a thermal transfer ribbon installed in the thermal printer between the second thermal print head and the second side of the thermal media, the second side of the thermal media including a second direct thermal thermally sensitive coating; andapplying heat at a fourth temperature by the second thermal print head to the second side of the thermal media through the thermal transfer ribbon installed in the thermal printer between the second thermal print head and the second side of the thermal media,wherein the third temperature is different from the fourth temperature and is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media transfers to locations of the second side of the thermal media at which heat is applied at the third temperature by the second thermal print head without imaging the second direct thermal thermally sensitive coating, and the fourth temperature is selected such that a thermal transfer coating associated with the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media transfers to, and the second direct thermal thermally sensitive coating images at, locations of the second side of the thermal media at which heat is applied at the fourth temperature by the second thermal print head. 48. The method of claim 47, wherein the third temperature is substantially the same as the first temperature and the fourth temperature is substantially the same as the second temperature. 49. The method of claim 47, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the different than the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 50. The method of claim 47, wherein the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media is the same as the thermal transfer ribbon installed between the second thermal print head and the second side of the thermal media. 51. The method of claim 50, wherein the thermal transfer ribbon comprises a one-sided thermal transfer ribbon. 52. The method of claim 50, wherein the thermal transfer ribbon comprises a two-sided thermal transfer ribbon. 53. The method of claim 46, further comprising: receiving print data;identifying first and second portions of the received print data; andprinting the first portion of the received print data at a first location on the first side of the thermal media when heat is applied at the first temperature by the first thermal print head, and the second portion of the received print data at a second location on the first side of the thermal media, different from the first location, when heat is applied at the second temperature by the first thermal print head. 54. The method of claim 53, wherein the first portion of the received print data predominantly comprises text data and the second portion of the received print data predominantly comprises graphic data. 55. The method of claim 53, wherein the second portion of the received print data comprises bar code data. 56. The method of claim 46, wherein the first temperature is in the range of 60 to 110 degrees Celsius and the second temperature is in the range of 100 to 150 degrees Celsius. 57. The method of claim 56, wherein the first temperature is in the range of 70 to 90 degrees Celsius and the second temperature is in the range of 100 to 120 degrees Celsius. 58. The method of claim 46, wherein the first temperature is 20 to 80 degrees Celsius less than the second temperature. 59. The method of claim 58, wherein the first temperature is 30 to 50 degrees Celsius less than the second temperature. 60. The method of claim 32, wherein the first direct thermal thermally sensitive coating is adapted to image in a first color, and the thermal transfer coating associated with the thermal transfer ribbon installed between the first thermal print head and the first side of the thermal media which transfers to the first side of the thermal media upon application of heat at the second temperature by the first thermal print head comprises a second color, different from the first color. 61. The method of claim 60, wherein printing on the thermal media resulting from the application of heat at the second temperature by the first thermal print head is substantially in the second color. 62. The thermal printer of claim 60, wherein printing on the thermal media resulting from the application of heat at the second temperature by the first thermal print head is substantially in a third color, different than and resulting from the combination of the first and the second color.