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A multi-orientation, reusable carrier assembly having a carrier base defined by a first wall, a second wall, and surrounding side walls extending between the first and second wall. One side wall is a support wall oriented generally opposite a receiving opening into the receiving cavity thereof. The

A multi-orientation, reusable carrier assembly having a carrier base defined by a first wall, a second wall, and surrounding side walls extending between the first and second wall. One side wall is a support wall oriented generally opposite a receiving opening into the receiving cavity thereof. The carrier assembly further includes a retaining strap having a first mount mounted to the second wall at a location thereof proximate to the receiving opening. The retaining strap includes a retaining handle associated with the support wall for retainment thereof in a first gripping position, centrally above the first wall, for carrying of the carrier base in a horizontal orientation. A retaining portion extends vertically across the opening, when the retaining handle is in the first gripping position and the carrier base is in the horizontal orientation, such that a retail container is substantially prevented from falling out through the opening.

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1. A multi-orientation, reusable carrier assembly for containing retail containers comprising: a carrier base having a receiving cavity defined by a first wall, an opposite second wall, and a plurality of surrounding side walls extending between the first wall and the second wall, one of the plurali

1. A multi-orientation, reusable carrier assembly for containing retail containers comprising: a carrier base having a receiving cavity defined by a first wall, an opposite second wall, and a plurality of surrounding side walls extending between the first wall and the second wall, one of the plurality of surrounding side walls includes a support wall oriented generally opposite a receiving opening, having a height dimension, into said receiving cavity thereof when said carrier base is oriented in a horizontal orientation;a retaining strap member having a pair of respective mount portions mounted to the second wall at spaced locations thereof proximate to the receiving opening, and a pair of retaining portions extending from each respective mount portion and terminating at a retaining loop handle; anda second strap member having a pair of respective mount portions mounted to the support wall at spaced locations thereof, and a pair of side portions extending from each respective mount portion and terminating at a second loop handle;wherein each retaining portion of said retaining strap member being of a sufficient length to span the height dimension of said receiving opening and to position the retaining loop handle generally centrally above the first wall, on the opposite side of said second wall, to a first gripping position, and such that said retaining portions extend generally vertically across the receiving opening in a manner preventing at least one retail container contained within the cavity from falling out therethrough when said carrier base is oriented in the horizontal orientation; andwherein said pair of respective side portions of the second strap member are respectively sufficiently sized and dimensioned to position the second loop handle generally centrally above the first wall, adjacent said retaining loop handle, to enable single handed, simultaneous gripping of the retaining loop handle and the second loop handle at the first handle gripping position, orienting the carrier base in the horizontal orientation. 2. The reusable carrier assembly according to claim 1, further including: a third strap member having a pair of respective mount portions mounted to the first wall at a spaced locations thereof proximate to the receiving opening, and a pair of respective side portions extending from each respective mount portion and terminating at a third loop handle,wherein the pair of respective side portions of the second strap member and the pair of respective side portions of the third strap member are respectively sufficiently sized and dimensioned to enable single handed, simultaneous gripping of the second loop handle and the third loop handle at a second handle gripping position, above the receiving opening, to carry the reusable carrier assembly and orienting the carrier base in an upright vertical orientation where the receiving opening is facing generally upward and the support wall is facing generally downward. 3. The reusable carrier assembly according to claim 2, further including: a handle wrap member mounted to at least one of the retaining loop handle, the second loop handle and the third loop handle. 4. The reusable carrier assembly according to claim 3, wherein the handle wrap member is mounted to the retaining loop handle. 5. The reusable carrier assembly according to claim 2, wherein the respective mount portions of the retaining strap member are mounted to an interior facing surface of the second wall, and the respective mount portions of the third strap member are mounted to an interior facing surface of the first wall. 6. The reusable carrier assembly according to claim 1, wherein the respective mount portions of the second strap member are mounted to an exterior surface of said support wall, and further include support straps extending generally between the first wall and the second wall. 7. The reusable carrier assembly according to claim 6, wherein the second strap member includes one or more fastening devices to removeably fasten portions of the pair of side portions on to one of the support wall and the respective mount portions thereof, during period of non-use. 8. The reusable carrier assembly according to claim 7, wherein the fastening devices are selected from the group consisting of buttons, snaps, and hook and loop material. 9. The reusable carrier assembly according to claim 1, wherein the carrier base includes an insulative material. 10. The reusable carrier assembly according to claim 1, further including a closing flap extending outwardly from one of the first wall and the second wall at the opening, the closing flap being sized and dimensioned to selectively extend over the opening in a manner closing the opening. 11. The reusable carrier assembly according to claim 1, wherein said retaining strap member is elongated having a proximal end containing the first mount portion and a distal end configured to removably mount to said support wall such that said retaining loop handle is oriented in the first handle gripping position and said carrier base is oriented in said horizontal orientation. 12. A reusable carrier assembly for containing a plurality of conventional polygon prism-shaped containers, aligned and stacked atop one another, the carrier assembly comprising: a polygon prism-shaped carrier base having a receiving cavity defined by a polygon-shaped top wall, an opposite, similarly shaped polygon-shaped bottom wall, and a plurality of substantially planar surrounding side walls extending between the top wall and the bottom wall, one of the plurality of surrounding side walls includes a support wall oriented generally opposite a receiving opening, sidewardly facing and having a height dimension, into said receiving cavity thereof when said carrier base is oriented in a horizontal orientation;a retaining strap member having a pair of respective mount portions mounted to the bottom wall at spaced locations thereof proximate to the receiving opening, and a pair of retaining portions extending from each respective mount portion and terminating at a retaining loop handle;a second strap member having a pair of respective mount portions mounted to the support wall at a spaced locations thereof, and a pair of side portions extending from each respective mount portion and terminating at a second loop handle, anda third strap member having a pair of respective mount portions mounted to the top wall at a spaced locations thereof proximate to the receiving opening, and a pair of respective side portions extending from each respective mount portion and terminating at a third loop handle;wherein each retaining portion of said retaining strap member being of a sufficient length to span the height dimension of said receiving opening and to position the retaining loop handle generally centrally above the top wall, on the opposite side of said bottom wall, to a first gripping position, and such that said retaining portions extend generally vertically across the receiving opening in a manner preventing at least polygon-sided container contained within the receiving cavity from falling out therethrough when said carrier base is oriented in the horizontal orientation;wherein said pair of respective side portions of the second strap member are respectively sufficiently sized and dimensioned to position the second loop handle generally centrally above the top wall, adjacent said retaining loop handle, to enable single handed, simultaneous gripping of the retaining loop handle and the second loop handle at the first handle gripping position, orienting the carrier base in the horizontal orientation; andwherein the pair of respective side portions of the second strap member and the pair of respective side portions of the third strap member are respectively sufficiently sized and dimensioned to enable single handed, simultaneous gripping of the second loop handle and the third loop handle at a second handle gripping position, above the receiving opening, to carry the reusable carrier assembly and orienting the carrier base in an upright vertical orientation where the receiving opening is facing generally upward and the support wall is facing generally downward. 13. The reusable carrier assembly according to claim 12, wherein the top wall includes an external pocket. 14. The reusable carrier assembly according to claim 12, further including: a handle wrap member mounted to at least one of the retaining loop handle, the second loop handle and the third loop handle. 15. The reusable carrier assembly according to claim 12, wherein the respective mount portions of the retaining strap member are mounted to an interior facing surface of the bottom wall, and the respective mount portions of the third strap member are mounted to an interior facing surface of the top wall. 16. The reusable carrier assembly according to claim 12, wherein the respective mount portions of the second strap member are mounted to an exterior surface of said support wall, and further include support straps extending generally between the top wall and the bottom wall. 17. The reusable carrier assembly according to claim 16, wherein the second strap member includes one or more fastening devices to removably fasten portions of the pair of side portions on to one of the support wall and the respective mount portions thereof, during period of non-use. 18. The reusable carrier assembly according to claim 17, wherein the carrier base includes an insulative material, and further including a closing flap extending outwardly from one of the top wall and the bottom wall at the receiving opening, the closing flap being sized and dimensioned to selectively extend over the opening in a manner closing the opening. 19. The reusable carrier assembly according to claim 12 wherein the polygon-shaped top and bottom walls are quadrilateral-shaped.