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특허 상세정보

Content based selection and meta tagging of advertisement breaks

특허상세정보
국가/구분 United States(US) Patent 등록
국제특허분류(IPC7판) G06Q-040/00    G06Q-030/02    A61B-005/04    A61B-005/0484    A61B-005/053    A61B-005/16    A61B-005/00    A61B-003/113   
출원번호 US-0730564 (2012-12-28)
등록번호 US-10140628 (2018-11-27)
발명자 / 주소
출원인 / 주소
대리인 / 주소
    Hanley, Flight and Zimmerman, LLC
인용정보 피인용 횟수 : 0  인용 특허 : 269
초록

Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different t...

대표
청구항

1. A method for identifying an advertisement to include in source material to increase an effectiveness of the advertisement, the method comprising: determining, by executing an instruction with a processor, a first resonance of a first subject to a first portion of the source material and a second resonance of the first subject to a second portion of the source material based on first neuro-response data gathered from the first subject exposed to the source material, the first neuro-response data including two frequency bands of electroencephalographic ...

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