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A cooler having a support bracket. The apparatus includes a cooler having a bottom, sidewalls and a lid, and a fastenerless support bracket. The fastenerless support bracket includes a cantilevered plate; a primary stop adjacent to the inside of one of the sidewalls, the primary stop adapted to prev

A cooler having a support bracket. The apparatus includes a cooler having a bottom, sidewalls and a lid, and a fastenerless support bracket. The fastenerless support bracket includes a cantilevered plate; a primary stop adjacent to the inside of one of the sidewalls, the primary stop adapted to prevent the cantilevered plate from sliding in a first direction; and a secondary stop adjacent to the upper portion of one of the sidewalls adapted to prevent the cantilevered plate from sliding in a second direction. The primary stop and the secondary stop are at a proximate portion of the cantilevered plate and adapted to be clamped between the lid and one of the sidewalls of the cooler. The cantilevered plate may be adapted to receive a fishing rod holder assembly attached to the distal end of the fastenerless support bracket.

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1. A cooler having a support bracket comprising: (a) the cooler having a bottom, sidewalls and a lid; and(b) a fastenerless support bracket adapted to be clamped between the lid and one of the sidewalls of said cooler, said fastenerless support bracket including (i) a cantilevered plate adapted to r

1. A cooler having a support bracket comprising: (a) the cooler having a bottom, sidewalls and a lid; and(b) a fastenerless support bracket adapted to be clamped between the lid and one of the sidewalls of said cooler, said fastenerless support bracket including (i) a cantilevered plate adapted to receive a fishing rod holder assembly; (ii) a primary stop adjacent to the inside of one of said sidewalls, said primary stop adapted to prevent said cantilevered plate from sliding in a first direction; and (iii) a secondary stop adjacent to the upper portion of one of said sidewalls adapted to prevent said cantilevered plate from sliding in a second direction, wherein said primary stop and said secondary stop are positioned at a proximate portion of said cantilevered plate that is closer to said cooler and adapted to be clamped between the lid and one of the sidewalls of the cooler;(c) a mounting arm assembly attached to a top surface of said cantilevered plate, wherein a proximate end of said mounting arm assembly forms a second secondary stop adjacent to the outside of one of the sidewalls also adapted to prevent said cantilevered plate from sliding in said second direction;(d) a fishing rod holder assembly mounted onto said mounting arm assembly at the distal end of said fastenerless support bracket that is positioned away from said cooler. 2. The cooler according to claim 1, wherein the fishing rod holder assembly includes a gimbal rotatably mounted onto said fastenerless support bracket. 3. The cooler according to claim 2 further including a fishing rod butt rest rotatably mounted onto said gimbal and adapted to receive the handle butt cap of a fishing rod. 4. The cooler according to claim 3, wherein the fishing rod butt rest is generally cylindrical shaped. 5. The cooler according to claim 3 further including a stop pin adapted to mate with a lower end of the handle butt cap of the fishing rod. 6. The cooler according to claim 1, wherein said lid is hinged to the top of said sidewalls. 7. The cooler according to claim 6 further including a lock assembly adapted to close and secure said lid onto said cooler. 8. A support bracket for a portable cooler having a bottom, sidewalls and a lid, said support bracket adapted to be clamped between the lid and one of the sidewalls of the cooler, said support bracket comprising: (a) a cantilevered plate adapted to receive a fishing rod holder assembly;(b) a primary stop adapted to be positioned adjacent to the inside of one of the sidewalls, said primary stop adapted to prevent said cantilevered plate from sliding in a first direction; and(c) a secondary stop adapted to be positioned adjacent to the upper portion of one of the sidewalls and adapted to prevent said cantilevered plate from sliding in a second direction, wherein said primary stop and said secondary stop are at a proximate portion of said cantilevered plate and adapted to be clamped between the lid and one of the sidewalls of the cooler;(d) a mounting arm assembly attached to a top surface of said cantilevered plate, wherein a proximate end of said mounting arm assembly forms a second secondary stop adapted to be positioned adjacent to the outside of one of the sidewalls also adapted to prevent said cantilevered plate from sliding in said second direction;(e) a fishing rod holder assembly mounted onto said mounting arm assembly at the distal end of said fastenerless support bracket. 9. The support bracket according to claim 8, wherein said cantilevered plate includes a first clamping area on said cantilevered plate adapted to be clamped between the lid and one of the sidewalls of the cooler in order to secure said cantilevered plate to the cooler. 10. The support bracket according to claim 9, wherein said cantilevered plate further includes a second clamping area on said cantilevered plate adapted to be clamped between the lid and one of the sidewalls of the cooler in order to secure said cantilevered plate to the cooler, said second clamping area located between said primary stop and said secondary stop. 11. The support bracket according to claim 10, wherein said first clamping area is located between said second clamping area and said secondary stop. 12. The support bracket according to claim 8, wherein said cantilevered plate includes an attachment area for receiving a fishing rod holder assembly. 13. The support bracket according to claim 12, wherein said attachment area is a generally horizontal surface. 14. The support bracket according to claim 13, wherein said generally horizontal surface is flanged on at least one side to increase the rigidity of said generally horizontal surface. 15. The support bracket according to claim 13, wherein said attachment area further includes a cavity adapted to provide clearance for movement of the fishing rod holder assembly. 16. The support bracket according to claim 13, wherein said mounting arm assembly is affixed to said cantilevered plate using a first fastener and a second fastener, said first fastener having a compressive force applied when a tension force is applied to said second fastener. 17. The support bracket according to claim 8 further including a second secondary stop adapted to be positioned adjacent to the outside of one of the sidewalls and also adapted to prevent said cantilevered plate from sliding in said second direction. 18. The support bracket according to claim 17, wherein the edge of said second secondary stop adapted to be positioned adjacent to the outside of one of the sidewalls of the cooler defines a fulcrum and the distance between the proximate end of said cantilevered plate and said second secondary stop is greater than or equal to the distance between the second secondary stop adapted to be positioned extending inside the cooler between the lid and one of the sidewalls of the cooler and that the distal end of said cantilevered plate adapted to be positioned extending past the outside of one of the sidewalls, whereby a downward force transmitted from the distal end of said cantilevered plate by the fishing rod holder assembly will remain less than an upward force transmitted by the proximate end of said cantilevered plate to the lid. 19. A cooler having a support bracket comprising: (a) the cooler having a bottom, sidewalls and a lid;(b) a support bracket, said support bracket including (i) a cantilevered plate adapted to receive a fishing rod holder assembly; (ii) a primary stop adjacent to the inside of one of said sidewalls, said primary stop adapted to prevent said cantilevered plate from sliding in a first direction; and (iii) a secondary stop adjacent to the upper portion of one of said sidewalls adapted to prevent said cantilevered plate from sliding in a second direction, wherein said primary stop and said secondary stop are at a proximate portion of said cantilevered plate that is closer to said cooler and adapted to be clamped between the lid and one of the sidewalls of the cooler;(c) a mounting arm assembly attached to a top surface of said cantilevered plate, wherein a proximate end of said mounting arm assembly that is closer to said cooler forms a second secondary stop adjacent to the outside of one of the sidewalls also adapted to prevent said cantilevered plate from sliding in said second direction;(d) a fishing rod holder assembly mounted onto said mounting arm assembly at the distal end of said fastenerless support bracket that is further away from said cooler,wherein the edge of said second secondary stop adjacent to the outside of one of the sidewalls of the cooler defines a fulcrum and the distance between the proximate end of said cantilevered plate and said second secondary stop is greater than or equal to the distance between the second secondary stop extending inside the cooler between the lid and one of the sidewalls of the cooler and that the distal end of said cantilevered plate extending past the outside of one of the sidewalls, whereby a downward force transmitted from the distal end of said cantilevered plate by the fishing rod holder assembly will remain less than an upward force transmitted by the proximate end of said cantilevered plate to the lid. 20. The cooler according to claim 19, wherein the fishing rod holder assembly includes a gimbal rotatably mounted onto said support bracket. 21. The cooler according to claim 20 further including a fishing rod butt rest rotatably mounted onto said gimbal and adapted to receive the handle butt cap of a fishing rod. 22. The cooler according to claim 21, wherein the fishing rod butt rest is generally cylindrical shaped. 23. The cooler according to claim 21 further including a stop pin adapted to mate with a lower end of the handle butt cap of the fishing rod. 24. The cooler according to claim 19, wherein said lid is hinged to the top of said sidewalls. 25. The cooler according to claim 24 further including a lock assembly adapted to close and secure said lid onto said cooler. 26. The cooler according to claim 19, wherein said cantilevered plate includes a first clamping area on said cantilevered plate adapted to be clamped between the lid and one of the sidewalls of the cooler in order to secure said cantilevered plate to the cooler. 27. The cooler according to claim 26, wherein said cantilevered plate further includes a second clamping area on said cantilevered plate adapted to be clamped between the lid and one of the sidewalls of the cooler in order to secure said cantilevered plate to the cooler, said second clamping area located between said primary stop and said secondary stop. 28. The cooler according to claim 27, wherein said first clamping area is located between said second clamping area and said secondary stop. 29. The cooler according to claim 19, wherein said cantilevered plate includes an attachment area on an end of said cantilevered plate for receiving a fishing rod holder assembly. 30. The cooler according to claim 29, wherein said attachment area is a generally horizontal surface. 31. The cooler according to claim 30, wherein said generally horizontal surface is flanged on at least one side to increase the rigidity of said generally horizontal surface. 32. The cooler according to claim 29, wherein said attachment area further includes a cavity adapted to provide clearance for movement of the fishing rod holder assembly.