초록

본 연구는 한국건설기술연구원의 보유 기술인 도로정보 수집 기술을 이용하여 개도국 진출을 위한 사업 추진 방안 및 사업화 기반을 구축하는데 있다. 이를 위해 개도국 교육연수를 통한 적정기술 확산 및 현지 네트워크 활성화 방안을 마련하고, 개도국 진출을 위한 사업 모델 개발을 목적으로 한다.

Abstract ▼

The purpose of this research is to develop the overseas marketing strategy and the foundation of commercialization for small and medium sized companies using the KICT’s developed technology about road information collection and analysis. To achieve these objectives we planed to develope the tailored

The purpose of this research is to develop the overseas marketing strategy and the foundation of commercialization for small and medium sized companies using the KICT’s developed technology about road information collection and analysis. To achieve these objectives we planed to develope the tailored technology through the technical training for developing countries and prepare the strategy for invigorating network as well. We developed a marketing model for expanding businesses in developing countries.