초록 ▼

- 본 과제는 핵심 스포츠산업 기술개발 분야 도출, 기술혁신 프로세스 개발, 스포츠산업 기술정책 방안을 연구하였음.

- 핵심 스포츠산업 기술개발 분야 도출(주관기관 및 참여기관 공동작성) : 기술개발을 통한 스포츠산업의 경쟁력 향상을 위해 유망스포츠산업과 연계한 핵심 기술개발 분야와 중점 연구개발 과제를 기술과 시장 중심으로 도출하였으며, 향후 스포츠 R&D 사업으로 적용하기 위해 구체적인 기술목표, 연구내용, 핵심기술, 추진전략,기술개발로드맵, 예상결과물, 기대효과 등을 작성함.

- 기술혁신 프로세스 개발

- 본 과제는 핵심 스포츠산업 기술개발 분야 도출, 기술혁신 프로세스 개발, 스포츠산업 기술정책 방안을 연구하였음.

- 핵심 스포츠산업 기술개발 분야 도출(주관기관 및 참여기관 공동작성) : 기술개발을 통한 스포츠산업의 경쟁력 향상을 위해 유망스포츠산업과 연계한 핵심 기술개발 분야와 중점 연구개발 과제를 기술과 시장 중심으로 도출하였으며, 향후 스포츠 R&D 사업으로 적용하기 위해 구체적인 기술목표, 연구내용, 핵심기술, 추진전략,기술개발로드맵, 예상결과물, 기대효과 등을 작성함.

- 기술혁신 프로세스 개발(주관기관 작성) : 국내 스포츠산업 및 기술개발의 현황과 문제점을 분석하고, 스포츠산업 기술개발사업의 성과를 제고하기 위해 ‘기술기회 탐색과정’과 ‘5단계 기술기획체계(기획, 선정평가, 수행관리, 결과평가, 활용)’의 전과정에 걸쳐 연구사업 생산성과 연구관리 효율성이 달성될 수 있도록 기술혁신 프로세스를 구축하고 개선방안을 제시함.

- 스포츠산업 기술정책 방안(주관기관 및 참여기관 공동 작성) :기술정책을 통한 스포츠산업 육성으로서 미래 스포츠 기술정책 방향 설정, 과학기반 TRM과 사업화기반 TDM 연계 방안, 중점기술개발 과제 추진전략, 스포츠산업 기술개발사업 관리지침 개선 등을 제시하고, 스포츠산업 기술정책으로서 표준화 정책,인력양성 정책을 제시함.

( 출처 : 요약서 )

Abstract ▼

1. Identification of Core Technology Development Fields in the Sports Industry

❍ In order to identify core technology development fields with a view to enhancing the competitiveness of the sports industry, we classified 59 candidates as promising sports industries - which were identified in t

1. Identification of Core Technology Development Fields in the Sports Industry

❍ In order to identify core technology development fields with a view to enhancing the competitiveness of the sports industry, we classified 59 candidates as promising sports industries - which were identified in the sports beneficiaries(professional sports, participatory sports, lifetime sports and welfare sports) and selected ten fields after evaluation.

❍ The following are the final ten promising sports fields identified via the promising sports selection process. 3 to 5 sectoral key R&D projects were also identified.

❍ Thirty-two core R&D topics in the ten selected sports industry fields are focused on enhancing athletic performance and ICT convergence-related research, and targeting commercialization.

❍ Deduction technology field of market demand focus in sports industry
- To use as a basic material for policy process development of new technology innovation by deriving core area of technology development to enhance competition in future sports industry of creative economy

- To provide qualitative research which is appropriate for future market demand prediction.

- To expect appropriate policy directions by quantitative and qualitative research to derive technology development and research development agenda for each promising technology in sports industry in a way of structured objective quntification process and general marketing analysis in sports industry

- To derive market demand oriented main technology development proceeds with two steps of the existing study review and the fusion and conversion technology development area in sports industry, and the latter consists of the fusion and conversion process for each technology area and the main technology development area

- To examine, in the existing study review, competition in sports industry studies in the first year and find promising sports industries, and provide policy implications for technology development and its selection criteria

- To derive, in the fusion and conversion technology development area in sports industry, the main fusion and conversion technology development area in sports industry based on industry competition and industry efficiency after selecting possible fusion and conversion technology development areas in sports industry

- To perform followings to derive market oriented main technology development areas in sports industry

- To test industry competition and efficiency for each sector of promising industry

- To derive portfolio of the fusion and conversion technology development in future sports industry with market competition by the fusion and conversion of technology and trend in future sports industry

- To derive main technology development in sports industry by selecting and examining portfolio of the fusion and conversion technology development in future sports industry

- To derive final main technology development area in sports industry by selecting and examining portfolio of the fusion and conversion technology development in future sports industry among candidates in sports industry based on the in-depth analysis on competition, efficiency and potential market value

❍ Deduction priority research and development field of market demand focus in sport industry
- To use as a basic material for policy process development of new technology innovation by suggesting core research agenda to enhance competition in future sports industry of creative economy

- To analyze future trends in sports industry and test its potential market value to cope with market demand

- To examine industry competition, industry efficiency and development possibility and derive outstanding technology

- To select technology applied to sports products and services and suggest new fusion and conversion technology development areas in sports industry which can be applied to sports products and services

- To suggest future research agenda on the fusion and conversion of sports industry with information communication technology, bio-technology, and cultural technology

- To develop main research that can provide remote medical treatment and private healthcare services by the fusion and conversion of sports industry with information communication technology, bio-technology

- To develop VR experience services of sports activities with VR contents software and its display hardware by the fusion and conversion of sports industry with information communication technology, cultural technology

- To make utilize other technologies such as robot application technology, nano·material technology and automobile technology as a supplementary means to support sports products and services developed in conjunction with main research and development agenda

- To make plans to utilize research results as a guideline to select future research and development area and main research development agenda in sports industry

2. Development of Technology Innovation Process

< Technology policy in the sports industry >

❍ General sports policies are classified into the sports events policy, sports industry policy and sports elementary policy. The sports industry policy is essentially a policy instrument designed to boost the competitiveness of the sports industry.

- The sports industry policy covers industry promotion, human resources training,technology development and management support for the establishment of infrastructure. This study aims to provide alternatives to the government’s sports industry policy, with a particular focus on technology development as a policy instrument for reinforcing the sports industry’s competitiveness.

- Detailed technology policy contents include the identification of core sports technology sectors and key sectoral R&D projects, the development of technology innovation processes, and plans for sports industry technology policies.

- Therefore, the training of national representatives for sports events, rules of play and technologies, the holding of world-class sports competition and events, international co-operation in sports, the identification of new sports events, the promotion of sports-based lifetime sports, sport and welfare targeting the disabled, sports gear and facility certification, sport-related associations and community support, and other sports culture businesses all fall outside the scope of the technology policy, whereas contents related to technology innovation can be included in the policy.

❍ With regard to sports R&D, a legislative bill containing extensive revisions to the Sports Industry Promotion Act, which had been enacted in 2007, was proposed (January 1, 2015) with the aim of reinforcing the competitiveness of the sports industry and effectively promoting technology development. Thus, in accordance with Article 8 of the Act, a task force must be established to promote technology development.

3. Directions of the Sports Technology Policy

< Directions of the Sports Technology Innovation >

❍ The current sports industry is striving to cater to everyone, and is making the transition from sports for devoted practitioners of particular sports to ‘games for everybody’. Moreover, the global transmission of sports events such as the Olympics Games and World Athletics Championships, and real-time sports broadcasting by the media have led to a huge expansion of the sports market, resulting in ever greater competition to secure the market in advance through technology innovation.

❍ The domestic sports industry is pursuing the convergence and scientification of sports in a bid to secure an international sporting status that corresponds South Korea’s top ten place in the global power rankings as well as to create a global market.

- Therefore, there is a need to implement new strategies aimed at the 1) expansion of sport-related services and solutions rather than focusing on sports goods; 2) enhancement of price and quality competitiveness; 3) expansion into a global market; 4) commercialization through the combination of a technology road map(TRM) and a technology demand map (TDM); 5) creation and enlargement of robust sports businesses; 6) formation of technology markets that achieve strong sales and profits; and 7) the valuation of sports intellectual properties.

❍ Work tasks will be divided based on each stage of R&D (i.e. pure research,objective research, applied research, development-oriented research, product development, products improvement) and technology characteristics (i.e. fundamental technology, applied technology, commercialized technology) to maximize the effectiveness of R&D businesses, taking the professional expertise of R&D authorities (research institutes, universities and companies) into consideration. In addition, industry-academia-research institute consortium businesses and convergence businesses will be explored and pursued where higher R&D synergies are expected.

❍ In general, a TRM will be created and used as the basis for selecting themes in order to explore core technology development fields prior to indentifying R&D themes. However, since R&D-oriented TRM is poorly driven with the absence of a demand-focused TRM in the sports field, there is a need to build a TRM-TDM that incorporates technologies and industries.

❍ If both TRM and TDM are simultaneously developed and applied in the technology planning stage, it will facilitate successful sports scientification and R&D commercialization, thereby enhancing the effectiveness of technology policies

❍ To ensure optimal operation of the sports technology planning system at the national level, the sports-related technology development businesses managed by the government sectors (e.g. Ministry of Science, ICT and Future Planning) and the sports industry technology development project currently being implemented by the Ministry of Culture, Sports and Tourism will be integrated into one system in order to facilitate collaboration and business planning, prevent duplicated investment, and allow comprehensive adjustment at the government level.

< Direction of sports technology development >
❍ Basic direction of sports technology development
- The basic direction of technology development for the ten core R&D themes selected in this study concerns the acquisition of core sports technologies and global leading technologies and the pursuit of state-of-the-art ICT convergence technology innovation in line with the targets of the national technology policy, by implementing promotion strategies in each sector.

❍ Priority setting of 32 core R&D tasks in ten fields and R&D performance
- Once the thirty-two core R&D tasks in the ten sports fields have been assessed by the task planning committee to explore opportunities for technology development projects in the sports industry, technology development will be undertaken based on priority and the available budget through planning research.

- Some of the core R&D tasks (approximately 20%) will be undertaken upon being designated sports industry R&D task candidates for the following year,while the remaining tasks excluded from the selection will be reflected in midto long-term sports industry R&D planning, making them ideal for predictable technology development projects.

❍ R&D authorities by field/phase
- Once the sports R&D business projects have been initiated, universities and research institutes in the source technology research phase; universities, research institutes and firms in the applied research phase; and research institutes and firms in the product development phase will take a leading role. However, such tasks will be effectively distributed after taking the characteristics of the project into account.

- Universities will be responsible for the following fields: statistical services related to sports history analysis, big data analysis with the aim of enhancing athletic performance, biomechanics, and physical information-based training systems.

< Sports industry standardization policy >
❍ Direction of the sports industry standardization policy
- Individually customized science-based fitness programs: Guidelines on the following elements need to be developed including blood pressure levels based on the intensity of muscle activity, bodyweight, speed and levels of sensing. Such guidelines will be linked to the wellness industry to lead the enhancement of fitness workout outputs.

- Sports training, education and coaching service: There is a need to standardize real-time information on participants’ momentum, speed, range of motion, and times in order to maximize the effectiveness of their workouts.

- State-of-the-art sports shoes: The reliability and functionality of sports footwear products needs to be linked with mobility by implementing a standardized product process, which will contribute to securing global competitiveness

- State-of-the-art sports clothing: Technologies to evaluate the stability of sensors’structure and their reliability need to be established when developing wearable-technology smart apparel equipped with a fitness tracking function. In addition, there is a need to strengthen technology standardization to ensure the accuracy of wearable sensors, reaction sensitiveness, MIC safety assurance, and the number of simultaneous connections.

- Smart physical exercise treatment industry: The establishment of guidelines that guarantee the safety of sports devices will not only make it possible for smart phone and application developers to eliminate uncertainty but it also prevents confusion during the development process, addressing the necessity of technology standardization.

- Statistical services of sports record analysis: It is necessary to establish record management standards to secure objective sports records including the classification of sports games, the rules of play, the results, input systems and contents, and official records.

- Big data analysis to improve athletic performance: Standardized big data analysis is essential to the collection, analysis and utilization of diverse game results of individual records and all-time data produced through sport games.

- Realistic sports contents including virtual reality and 3D: There is a need to develop a standardized virtual sports-generating engine as well as technology guidelines for a standard interface that will make it possible to import other model DBs and physics models that are created in different environments.

- Sports biomechanics and physical information-based training system: The market creation of training systems in the u-health field remains relatively slow because access to personal health records (PHR) is legally restricted; however, athletes’ performance has been improved by applying such records in sports activities. Therefore, it is necessary to incorporate biometric information that includes physical data for standardization.

- Wearable devices to improve athletic performance: It is necessary to establish guidelines for reactions when coupled with new materials used in the construction of wearable technologies, the data processing speed of wearable devices, and their impact on game results.

❍ Directions of the sports industry certification policy
- Quality assurance through reinforcement of the sports goods certification system(KISS), promotion of sports goods competitiveness through license certification and reinforcement of) certified goods; Expansion of the joint accreditation process with safety certification (KC); Acquisition of product safety test equipment and facility infrastructure to validate the performance and safety of products;

- Mutual recognition of test results and improvement of the certification system through either integration or abolition in the fields of, preferentially, safety, environment and quality assurance in cases where a number of certification systems are concentrated.

< Manpower training policy in sports industry >
❍ Sustainable growth of sports industry needs education on sports industry to enhance competition in sports industry, especially professional manpower who can not only understand characteristics of the related industries but also apply appropriate management strategies and methods to each area

- To construct an education program of training coordinators for the fusion and convergence in sports industry based on the 'education program specialized in sports industry fusion and convergence' to train professionals in the fusion and convergence

❍ To perform three steps in education program of training the fusion and conversion coordinator in sports industry
- To perform, in the 1st step, theoretical education with domestic examples to improve coordinating knowledge

- To perform, in the 2nd step, case studies of education training coordinators to enhance coordinating ability

- To perform, in the 3rd step, capability-building of project presentation and coaching to enhance professional abilities

❍ To contribute to the establishment of effective and efficient training of manpower by utilizing results derived from this research in organizing technology policies in sports industry and envisioning training policies of professional manpower in sports industry

( 출처 : SUMMARY )

목차 Contents

• 표지 ... 1제 출 문 ... 3보고서 요약서 ... 5요 약 문 ... 7SUMMARY ... 23CONTENTS ... 35목차 ... 37표목차 ... 41그림목차 ... 53제 1 장 기술개발 과제의 개요 ... 59 제 1 절 기술개발의 목적 및 필요성 ... 59 1. 연구개발의 목적 ... 59 2. 연구개발의 필요성 ... 60 제 2 절 기술개발의 범위 ... 61 1. 핵심 스포츠산업 기술개발 분야 도출 ... 61 2. 기술혁신 프로세스 개발 ... 61 3. 스포츠산업 기술정책 방안 ... 61제 2 장 핵심 스포츠산업 기술개발 분야 도출 ... 63 제 1 절 핵심 스포츠산업 기술개발 분야 도출 ... 63 1. 유망 기술별 분야 도출 ... 63 2. 시장수요 중심의 기술개발 분야 도출 ... 140 제 2 절 기술개발 분야별 중점 연구개발 과제 도출 ... 365 1. 유망 기술별 분야 도출 ... 365 2. 시장수요 중심의 중점 연구개발 과제 ... 473제 3 장 기술혁신 프로세스 개발 ... 479 제 1 절 전주기 개념의 기술혁신체계 개발 ... 479 1. 스포츠분야 기술정책 개요 ... 479 2. 국내 스포츠산업 기술개발사업 현황 및 문제점 ... 481 3. 스포츠산업 기술혁신 방향 및 기술기획체계 개선 ... 486 제 2 절 분야별 기술혁신 프로세스 개발 ... 490 1. 스포츠 기술기획체계 개선을 위한 설문조사 및 결과 ... 490 2. 분야별 기술혁신 프로세스 개선 ... 534제 4 장 스포츠산업 기술정책 방안 ... 543 제 1 절 스포츠산업 기술혁신 방향 ... 543 1. 스포츠산업 기술정책 방향 ... 543 2. 스포츠산업 기술정책 제언 ... 546 제 2 절 스포츠산업 기술개발 방안 ... 550 1. 스포츠산업 중점 연구개발 과제의 기술개발 방향 ... 550 2. 스포츠산업 중점 연구개발 과제의 기술개발 추진전략 ... 553 제 3 절 스포츠산업 표준화 정책 ... 556 1. 스포츠산업 표준화 정책 방향 ... 556 2. 스포츠산업 인증 정책 방향 ... 561 제 4 절 스포츠산업 인력양성 정책 ... 564 1. 스포츠 산업 융·복합 코디네이터 양성과정의 기본방향 ... 564 2. 교육 사업의 운영 ... 568 3. 세부 교육내용 ... 576 4. 설문조사 및 개선사항 ... 594 5. 융·복합 인력 양성과정 국내유사 관련 사례 ... 596 6. 정책제안 ... 602제 5 장 목표달성도 및 관련분야에의 기여도 ... 607 제 1 절 기술적 성과 ... 607 제 2 절 경제·사회적 성과 ... 607제 6 장 연구개발 결과의 활용계획 ... 609 제 1 절 핵심 스포츠산업 기술개발 분야 도출 ... 609 제 2 절 기술혁신 프로세스 개발 ... 609 제 3 절 스포츠산업 기술정책 방안 ... 609제 7 장 기술개발과정에서 수집한 해외과학기술정보 ... 611 제 1 절 해외 컨설팅기관 보고서 자료 ... 611 제 2 절 해외 스포츠 컨퍼런스 자료 ... 611참 고 문 헌 ... 613끝페이지 ... 621