This is for the purpose to provid with the useful informations to prepare marketing program and assist reasonable procurement activity to the consumers upon extending a study on marketing of Instant Myeon (RAMYEON), particularly through positive examination of the two points of mews for the intentio...
This is for the purpose to provid with the useful informations to prepare marketing program and assist reasonable procurement activity to the consumers upon extending a study on marketing of Instant Myeon (RAMYEON), particularly through positive examination of the two points of mews for the intention of enterprisers and interest of the consumers applying study focused on RAMYEON enterprise which is rapidly growing Instant Myeon to meet social changing condition of pursuing simplicity of which many people have deep interest by the researchers brought into relief centering part of business activity under the circumstances of latest improvement of institution and business management as well as changes of business ideas that used to started and ended by the consumers, centering consumers and ponted on consumers in order to erode to erode smooth business activities and market nowadays. -Method and scope of study- This study was aimed at to go along with the theoretical approachment and position approachment utilizing documents secondary datas. Scope of this study is - Purpose and scope of study in Chapter 1, Current condition of the business world in Chapter 2, analyses of real situation of the current RAMYEON enterprisers in Chapter 3, Value attitude of the consumers in Chapter 4, and researched tendency of taste and procurement tendency for the general matters of consumers. Thereby attempted to make Cross table through examination of X² (Chi-square) and average comparison. In Chapter 5 - suggested the problems and improving measures of marketing in the RAMYEON business filed under the ground of the above mentioned study. In Chapter 6 - concluded the study by making conclusion of this study. * Current situation of RAMYEON Business field 1. RAMYEON has been induced from Japan in 1961 to Korea and had lots of difficulties in the starting period but seized it's own position as a foods business following increasement of consumers and continued increasement of manufacturers. 2. Present enterprisers are starting from the cultivated enterpriser of Sam Yang, five (5) enterprisers such as Nongsim, Yakult, Cheongbo and Bingre those have started lately and under the severe competetion these days. 3. Average increasement of RAMYEON production per year about 10% and the business is in active condition, the Sam Yang and Nongsim occupies the most market but the enterprisers in late period (Yakult, Cheongbo, Bingre) are expeced to have certain part of the market depending on their activities. 4. Export of Ramyeon showed high growth and the subjected countries are USA, Saudi Arabia and Australia. 5. If make estimation according to the population and income of the nations, it is believed that the Ramyeon will provid a marketing opportunity as the population and income are under the increasing tendency. * Survey for marketing of the Ramyeon enterprisers 1. Most of the Ramyeon enterprisers are tendency of obtaining idea of information from the foreign countries and the improvement of the products are being made by their own production policy or suggestion of the competitive company rather than the opinion of the consumers, and all of the enterprisers are focused on quality. 2. Determination of the prices of Ramyeon are mostly decided by means of cost price and competition prices and the constitution of the prices are included with the material, promoting fare, processing charge and packaging and transportation, etc. 3. Method of specific classification for the sample district of Ramyeon is depending on the concentrated degree of population by different area also applying method to specific classification by the characteristics of the customers by different areas. 4. Sales promoting activities currently enforced at present is being practiced by the most enterprisers by means of nonpersonal way and personal ways are simultaneously be done. 5. Most of the Ramyeon enterprisers are paying 3.0% - 3.5% of the amount of sales and depended on professional advertising companies. 6. Each of the Ramyeon enterprisers and consider important on marketing surveys, and most of the enterprisers are utilize the datas of making commodity plan and datas to cultivate a now market. * Survey of the attitude of consumers 1. Most of the consumers are consider the Ramyeon as a main food or substitution of main food or snack. 2. The final buyer of the Ramyeon showed as a house wife and children, and the subjected decision for procurement was shown was all of the family specially their children. For the place of procurement is super markets, foods stores are majority. 3. Ratio of consuming by ages were showed from the ages of 10th and 30th, particularly high in the students of 10th and 20th, 4. The existing price of Ramyeon was shown generally proper price. 5. Essential life of the Ramyeoh was shown in the order of soup - Myeon, proper cooking time is 3 - 6 minutes. Proper season was shown high in the winter time. * Results of examination for X²(Chi square) Z of the Crosstable 1. For the recognition of Ramyeon is generally consider that as a substitution of main food or snack, difference between the person who consider as a main food and the person who consider as a snack were differed depending on there in come, quantity procured and quantity to eat. 2. Quantity to be eaten for a week was considered differ by the different occupations. 3. Procurement quantity was shown the average quantity procured by the household over w310,000 per month were high than the household less income of W300,000 per month in average. * Problems and improving measure of the marketing for the Ramyeon business world 1. Creation of products sin table to the chages of taste. 2. Reasonable advertising activities. 3. Improvement and flexibility of prices policy of products. 4. Cultivation of external market through export. Conclusion
This is for the purpose to provid with the useful informations to prepare marketing program and assist reasonable procurement activity to the consumers upon extending a study on marketing of Instant Myeon (RAMYEON), particularly through positive examination of the two points of mews for the intention of enterprisers and interest of the consumers applying study focused on RAMYEON enterprise which is rapidly growing Instant Myeon to meet social changing condition of pursuing simplicity of which many people have deep interest by the researchers brought into relief centering part of business activity under the circumstances of latest improvement of institution and business management as well as changes of business ideas that used to started and ended by the consumers, centering consumers and ponted on consumers in order to erode to erode smooth business activities and market nowadays. -Method and scope of study- This study was aimed at to go along with the theoretical approachment and position approachment utilizing documents secondary datas. Scope of this study is - Purpose and scope of study in Chapter 1, Current condition of the business world in Chapter 2, analyses of real situation of the current RAMYEON enterprisers in Chapter 3, Value attitude of the consumers in Chapter 4, and researched tendency of taste and procurement tendency for the general matters of consumers. Thereby attempted to make Cross table through examination of X² (Chi-square) and average comparison. In Chapter 5 - suggested the problems and improving measures of marketing in the RAMYEON business filed under the ground of the above mentioned study. In Chapter 6 - concluded the study by making conclusion of this study. * Current situation of RAMYEON Business field 1. RAMYEON has been induced from Japan in 1961 to Korea and had lots of difficulties in the starting period but seized it's own position as a foods business following increasement of consumers and continued increasement of manufacturers. 2. Present enterprisers are starting from the cultivated enterpriser of Sam Yang, five (5) enterprisers such as Nongsim, Yakult, Cheongbo and Bingre those have started lately and under the severe competetion these days. 3. Average increasement of RAMYEON production per year about 10% and the business is in active condition, the Sam Yang and Nongsim occupies the most market but the enterprisers in late period (Yakult, Cheongbo, Bingre) are expeced to have certain part of the market depending on their activities. 4. Export of Ramyeon showed high growth and the subjected countries are USA, Saudi Arabia and Australia. 5. If make estimation according to the population and income of the nations, it is believed that the Ramyeon will provid a marketing opportunity as the population and income are under the increasing tendency. * Survey for marketing of the Ramyeon enterprisers 1. Most of the Ramyeon enterprisers are tendency of obtaining idea of information from the foreign countries and the improvement of the products are being made by their own production policy or suggestion of the competitive company rather than the opinion of the consumers, and all of the enterprisers are focused on quality. 2. Determination of the prices of Ramyeon are mostly decided by means of cost price and competition prices and the constitution of the prices are included with the material, promoting fare, processing charge and packaging and transportation, etc. 3. Method of specific classification for the sample district of Ramyeon is depending on the concentrated degree of population by different area also applying method to specific classification by the characteristics of the customers by different areas. 4. Sales promoting activities currently enforced at present is being practiced by the most enterprisers by means of nonpersonal way and personal ways are simultaneously be done. 5. Most of the Ramyeon enterprisers are paying 3.0% - 3.5% of the amount of sales and depended on professional advertising companies. 6. Each of the Ramyeon enterprisers and consider important on marketing surveys, and most of the enterprisers are utilize the datas of making commodity plan and datas to cultivate a now market. * Survey of the attitude of consumers 1. Most of the consumers are consider the Ramyeon as a main food or substitution of main food or snack. 2. The final buyer of the Ramyeon showed as a house wife and children, and the subjected decision for procurement was shown was all of the family specially their children. For the place of procurement is super markets, foods stores are majority. 3. Ratio of consuming by ages were showed from the ages of 10th and 30th, particularly high in the students of 10th and 20th, 4. The existing price of Ramyeon was shown generally proper price. 5. Essential life of the Ramyeoh was shown in the order of soup - Myeon, proper cooking time is 3 - 6 minutes. Proper season was shown high in the winter time. * Results of examination for X²(Chi square) Z of the Crosstable 1. For the recognition of Ramyeon is generally consider that as a substitution of main food or snack, difference between the person who consider as a main food and the person who consider as a snack were differed depending on there in come, quantity procured and quantity to eat. 2. Quantity to be eaten for a week was considered differ by the different occupations. 3. Procurement quantity was shown the average quantity procured by the household over w310,000 per month were high than the household less income of W300,000 per month in average. * Problems and improving measure of the marketing for the Ramyeon business world 1. Creation of products sin table to the chages of taste. 2. Reasonable advertising activities. 3. Improvement and flexibility of prices policy of products. 4. Cultivation of external market through export. Conclusion
주제어
#인스턴트면 INSTANT MYEON 마아케팅
※ AI-Helper는 부적절한 답변을 할 수 있습니다.