The study of clothing has made a great development in connection with many other disciplines and has been divided into many fields. Social psychology of clothing has been studied not only in the field of clothing science but also in the areas such as social psychology, communication and consumers' b...
The study of clothing has made a great development in connection with many other disciplines and has been divided into many fields. Social psychology of clothing has been studied not only in the field of clothing science but also in the areas such as social psychology, communication and consumers' behavior with "clothing" as a variable. The purpose of this study is to make and analyse established studies of clothing psychology and marketing, showing the disciplinary trends, problems and the outlook of social psychological Aspects of clothing. To achieve the purpose, 621 articles have been used, - 519 for master's and doctor's degree and 102 reported in journals - on social psychological Aspects of clothing for the past two decades (1974-1994) in Korea. The collected data were classified into two large parts : clothing psychology and marketing. These were grouped into 12 main variables and then divided by 25 sub variables ultimately. All of these annual data were classified into making five years a unit. In the statistical analysis 'frequency' and 'percentage' were applied. To verify the degree of significance, x^(2)-test were used. The findings were obtained as follows : 1. The trend of the study on the fields of clothing psychology, consumer behavior and marketing over the period between 1974 and 1994 showed the continual trend of increase since The 1974 that the article on the field of clothing psychology was first reported. But the research thesis concerning the field of clothing psychology did not showed a large breadth since the 1990s, but the number of the articles of the marketing related field displayed the trend of great increases. 2. The domain that has the greatest proportion in the field of clothing psychology is concerned with the individual psychological factor and the study concerning interpersonal perception and development the measurement tool showed the tendency to continue to increase. 3. The title that occupied the highest weight in the marketing field is concerning study on the decision making process. And the the studies on marketing activity, product and store preference and life style exhibited a tendency to increase. 4. As the methodology of study, most studies used the questionnaire method with the use of measurements published each field. 5. As the statisticnl treatment methods of clothing psychology, descriptive statistics was used at 32.7% such as mean, standard deviation, frequency distribution, distribution of percentage frequency. Pearson's product-moment correlation coefficient, factor analysis, X^(2)-test, cronbach a were used more than 9%. 6. As for the analytic method in consumer behavior and marketing, descriptive such as mean, standard deviation, percentage, distribution of frequency and so forth accounted for 38 percent. It was shown that X^(2)-test accounted for 12 percent, ANOVA accounted for 11% and factor analysis accounted to 10%.
The study of clothing has made a great development in connection with many other disciplines and has been divided into many fields. Social psychology of clothing has been studied not only in the field of clothing science but also in the areas such as social psychology, communication and consumers' behavior with "clothing" as a variable. The purpose of this study is to make and analyse established studies of clothing psychology and marketing, showing the disciplinary trends, problems and the outlook of social psychological Aspects of clothing. To achieve the purpose, 621 articles have been used, - 519 for master's and doctor's degree and 102 reported in journals - on social psychological Aspects of clothing for the past two decades (1974-1994) in Korea. The collected data were classified into two large parts : clothing psychology and marketing. These were grouped into 12 main variables and then divided by 25 sub variables ultimately. All of these annual data were classified into making five years a unit. In the statistical analysis 'frequency' and 'percentage' were applied. To verify the degree of significance, x^(2)-test were used. The findings were obtained as follows : 1. The trend of the study on the fields of clothing psychology, consumer behavior and marketing over the period between 1974 and 1994 showed the continual trend of increase since The 1974 that the article on the field of clothing psychology was first reported. But the research thesis concerning the field of clothing psychology did not showed a large breadth since the 1990s, but the number of the articles of the marketing related field displayed the trend of great increases. 2. The domain that has the greatest proportion in the field of clothing psychology is concerned with the individual psychological factor and the study concerning interpersonal perception and development the measurement tool showed the tendency to continue to increase. 3. The title that occupied the highest weight in the marketing field is concerning study on the decision making process. And the the studies on marketing activity, product and store preference and life style exhibited a tendency to increase. 4. As the methodology of study, most studies used the questionnaire method with the use of measurements published each field. 5. As the statisticnl treatment methods of clothing psychology, descriptive statistics was used at 32.7% such as mean, standard deviation, frequency distribution, distribution of percentage frequency. Pearson's product-moment correlation coefficient, factor analysis, X^(2)-test, cronbach a were used more than 9%. 6. As for the analytic method in consumer behavior and marketing, descriptive such as mean, standard deviation, percentage, distribution of frequency and so forth accounted for 38 percent. It was shown that X^(2)-test accounted for 12 percent, ANOVA accounted for 11% and factor analysis accounted to 10%.
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