This study is concerned with the internal marketing of S.W hotel in Korea. The most key issue in the Hotel management is to recognition the importance of the employee who provide human service in the "Hospitality Industry". As a matter of the characteristic of the hotel commodities, it should have h...
This study is concerned with the internal marketing of S.W hotel in Korea. The most key issue in the Hotel management is to recognition the importance of the employee who provide human service in the "Hospitality Industry". As a matter of the characteristic of the hotel commodities, it should have human service and be done by employee. For that reason, it is necessary to give the employee high motivation in order to satisfy the customer, and only the satisfied employee who is highly absorbed in his/her work can offer high quality of service. Therefore, the importance of the internal marketing is highlighted from competitive superiority, in terms of satisfaction to the employee and ultimately to the customer. Additionally, from the previous research and the existing references, it has been true that activities of the internal marketing are limited to inquiry of employee, a welfare program, salary, promotion, and etc. In this study, the extent of research contains the facts continuously from the previous research; first a large-scale business expansion of hotel itself can be a cause of internal marketing and also can be a significant influence to employee's organizational commitment. On the other hand, organizational commitment, which is the one of the variables of organizational attitude, is defined as the intention to be members in terms of the strong belief and acceptance about the objective and values of the organization, the will to work hard for the action of the organization, the desire to keep the membership of the organization, the future of the hotel and himself/herself, the degree of dedication to the profit of the hotel, and the power of unity, self-esteem, and the sense of duty between fellow employees . For the influence that the activities of internal marketing and the strategy of large-scale business expansion have an affect to organizational commitment of employees as stated above, we analyze the result from the demonstrative inquiry of employees in Sheraton Walker hill, who carry out the strategy including a new enterprise. From the result of analysis, first, the activities of internal marketing have a significant impact to the organizational commitment. Especially, we found a difference of the influence due to employees' statistical characteristics of population and general characteristics. Additionally, and the strategy of large-scale hotel business expansion has an significant impact to organizational commitment as same cause as the above, the difference of the influence due to employees' statistical characteristics of population and general characteristics. Consequently, we can suggest restrictively that the strategy of large-scale hotel business expansion is comprised in the activities of internal marketing of the hotel business as a link. However, limitations of this research are appeared due to the subject of inquiry, financial condition, and no reflection on the status of hotel financial affairs. The result of this research suggests that we can apply these, a course of distinctive internal marketing strategy establishment depending on its characteristics, and a frequent renovation and a new investment at the hotel in terms of the inquiry of employees afterward, as part of motivation for strengthening organizational commitment of employees .
This study is concerned with the internal marketing of S.W hotel in Korea. The most key issue in the Hotel management is to recognition the importance of the employee who provide human service in the "Hospitality Industry". As a matter of the characteristic of the hotel commodities, it should have human service and be done by employee. For that reason, it is necessary to give the employee high motivation in order to satisfy the customer, and only the satisfied employee who is highly absorbed in his/her work can offer high quality of service. Therefore, the importance of the internal marketing is highlighted from competitive superiority, in terms of satisfaction to the employee and ultimately to the customer. Additionally, from the previous research and the existing references, it has been true that activities of the internal marketing are limited to inquiry of employee, a welfare program, salary, promotion, and etc. In this study, the extent of research contains the facts continuously from the previous research; first a large-scale business expansion of hotel itself can be a cause of internal marketing and also can be a significant influence to employee's organizational commitment. On the other hand, organizational commitment, which is the one of the variables of organizational attitude, is defined as the intention to be members in terms of the strong belief and acceptance about the objective and values of the organization, the will to work hard for the action of the organization, the desire to keep the membership of the organization, the future of the hotel and himself/herself, the degree of dedication to the profit of the hotel, and the power of unity, self-esteem, and the sense of duty between fellow employees . For the influence that the activities of internal marketing and the strategy of large-scale business expansion have an affect to organizational commitment of employees as stated above, we analyze the result from the demonstrative inquiry of employees in Sheraton Walker hill, who carry out the strategy including a new enterprise. From the result of analysis, first, the activities of internal marketing have a significant impact to the organizational commitment. Especially, we found a difference of the influence due to employees' statistical characteristics of population and general characteristics. Additionally, and the strategy of large-scale hotel business expansion has an significant impact to organizational commitment as same cause as the above, the difference of the influence due to employees' statistical characteristics of population and general characteristics. Consequently, we can suggest restrictively that the strategy of large-scale hotel business expansion is comprised in the activities of internal marketing of the hotel business as a link. However, limitations of this research are appeared due to the subject of inquiry, financial condition, and no reflection on the status of hotel financial affairs. The result of this research suggests that we can apply these, a course of distinctive internal marketing strategy establishment depending on its characteristics, and a frequent renovation and a new investment at the hotel in terms of the inquiry of employees afterward, as part of motivation for strengthening organizational commitment of employees .
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