The game has been developed to one of the entertainment to many people, and up to the modern times, playing game is becoming a general picture. because of the appearance of the game made by using a computer & the console games, and many kinds of the game is developed through various platforms and is...
The game has been developed to one of the entertainment to many people, and up to the modern times, playing game is becoming a general picture. because of the appearance of the game made by using a computer & the console games, and many kinds of the game is developed through various platforms and is provided to customers. Also, the CEO of the international Corp has already predicted the advanced game business will be the center of the core business in the twenty-first century. so the corporations of large information communication fields such as Microsoft, SGI, AT&G, IBM etc. which had been out of all relation to the game in the past are participating in the game business through a strategic cooperation. Meanwhile the movie directors of Hollywood are preparing a advanced games applied the Interactive Game and virtual reality technology. Especially, the development of an online game out of many games has been achieved rapidly. The excessive growth of an online game up to an average of 30% has been continued every year. and making online service is accelerated in various platforms not only a computer, but also console, arcade, mobile phone. In this situation, Making Online service of the games is not one of the alternative or a field which is worth trying, but an axis of the center of the game business. The development technology and users of domestic online game based on the network infrastructure are the highest level in the world. Currently, The online game have been recognized the value in the domestic by being a culture over a simple play. Furthermore, Online game is being expended slowly its field to not only teenagers but also adults as a new leisure culture. It has been connected to one of the biggest business due to expanding of the online game base and the difference of recognition. thus lots of developers and corporations have participated in online game business, and developed many games, commercialized them. But, In current game markets, it has passed the age of gold. Costumers turned away lots of online games. One of the reason why this situation happened is a diversity of choice of the costumers. In the past, there was excessive demand versus lack of supply. but now, the situation has been changed. They can choose the game that they want to play, and their taste has kept changing daily. Also, some of the developers have a wrong concept on making game like just making games after on the model of some successful games. then they believe the game will be successful like the model game. I think this is why some of online games were averted by users. From now on, the success of an online game have passed the time to compete through the characteristic of the game in the market. If they have a well planed marketing strategy, they will outstrip other competitors and be guaranteed the success in the market. accordingly, this research will indicate a development direction to online game developers who just begin newly a development project through analyzing examples of the domestic online game. the scheme of this research defines the criterion of a successful online game and sorts out online games which is suitable to the criterion. After that we makes a common feature through analyzing the market situation, the position, the price, the promotion, and the circulation of sorted games when they launched. Finally, we find out important marketing factors that can originate the success. From this research, we confirm the importance of the marketing in development and service of the online game. and find out what should be more argued and studied in the marketing concept, online game development, and service in the future.
The game has been developed to one of the entertainment to many people, and up to the modern times, playing game is becoming a general picture. because of the appearance of the game made by using a computer & the console games, and many kinds of the game is developed through various platforms and is provided to customers. Also, the CEO of the international Corp has already predicted the advanced game business will be the center of the core business in the twenty-first century. so the corporations of large information communication fields such as Microsoft, SGI, AT&G, IBM etc. which had been out of all relation to the game in the past are participating in the game business through a strategic cooperation. Meanwhile the movie directors of Hollywood are preparing a advanced games applied the Interactive Game and virtual reality technology. Especially, the development of an online game out of many games has been achieved rapidly. The excessive growth of an online game up to an average of 30% has been continued every year. and making online service is accelerated in various platforms not only a computer, but also console, arcade, mobile phone. In this situation, Making Online service of the games is not one of the alternative or a field which is worth trying, but an axis of the center of the game business. The development technology and users of domestic online game based on the network infrastructure are the highest level in the world. Currently, The online game have been recognized the value in the domestic by being a culture over a simple play. Furthermore, Online game is being expended slowly its field to not only teenagers but also adults as a new leisure culture. It has been connected to one of the biggest business due to expanding of the online game base and the difference of recognition. thus lots of developers and corporations have participated in online game business, and developed many games, commercialized them. But, In current game markets, it has passed the age of gold. Costumers turned away lots of online games. One of the reason why this situation happened is a diversity of choice of the costumers. In the past, there was excessive demand versus lack of supply. but now, the situation has been changed. They can choose the game that they want to play, and their taste has kept changing daily. Also, some of the developers have a wrong concept on making game like just making games after on the model of some successful games. then they believe the game will be successful like the model game. I think this is why some of online games were averted by users. From now on, the success of an online game have passed the time to compete through the characteristic of the game in the market. If they have a well planed marketing strategy, they will outstrip other competitors and be guaranteed the success in the market. accordingly, this research will indicate a development direction to online game developers who just begin newly a development project through analyzing examples of the domestic online game. the scheme of this research defines the criterion of a successful online game and sorts out online games which is suitable to the criterion. After that we makes a common feature through analyzing the market situation, the position, the price, the promotion, and the circulation of sorted games when they launched. Finally, we find out important marketing factors that can originate the success. From this research, we confirm the importance of the marketing in development and service of the online game. and find out what should be more argued and studied in the marketing concept, online game development, and service in the future.
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