Abstract ▼ AI-Helper

This thesis aims to learn characteristics of remake drama in Broadcast contents industry , to examine characteristic differences, and to search differences of content attributes between original drama and remake drama. To study this case, I compared and analyzed remake drama, which was on the air, o...

This thesis aims to learn characteristics of remake drama in Broadcast contents industry , to examine characteristic differences, and to search differences of content attributes between original drama and remake drama. To study this case, I compared and analyzed remake drama, which was on the air, originally from Japan. Also, to figure out way of producing a remake drama and to know how remake drama represents Korean sentiment, I analyzed four remake dramas with their own originals. Furthermore, I searched factor of successful remake drama to give effectiveness of selecting original drama and I will suggest successful strategy. In addition, thesis will show how cultural proximity and cultural discount between Japan and Korea affects the hit of remake drama comparing general attribute of cultural contents. In this thesis, 4 selected remake dramas, which have been on the air, are analyzed by finding changed substances to find consensus between general attributes of cultural content and attribute of remake drama. By Comparing successful one and failed one will show its attributional difference about general attributes of cultural contents. Content analysis and audience research have shown that remake drama have an 'window effect' and have weak 'OSMU characteristics'. Unlike Korean drama, Star system have less effectiveness on remake drama. Due to cultural discount, melodrama which is particular about expressing emotions was less successful than specific genre drama.

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