Because of the revival of local self-government system in 1991, the local governments in this country put in a great deal of efforts on holding festivals as the strategies of announcing their own cultural aspects, strengthening tourism industry and invigorating local economy to both inside and outsi...
Because of the revival of local self-government system in 1991, the local governments in this country put in a great deal of efforts on holding festivals as the strategies of announcing their own cultural aspects, strengthening tourism industry and invigorating local economy to both inside and outside. In 2008, for instance, there were over 50 local festivals in Jeollabukdo Province. Of the lots of similar festivals in Jeollabukdo Province, it is meaningful to study about Gimje Horizon Festival(GHF) which is one of the best fesivals which is authorized by MCST(Ministry of Culture, Sports and Tourism). In this article, we need to analyze the cause of success of GHF and apply the rules of it to the other local festivals. To deal with a festival, there should be 4 basic needs. At first, there should be its main theme in the festival. For example, as Gimje has been the central area of the traditional agriculture, especially rice farming in Honam plain, for a long time, GHF has showed great efforts of inheriting the traditional heritage, local culture and historical aspects as a new view. It has come to be a leading agricultural festival with historicity and legitimacy in Korea. Namwon Chunhyang Festival(NCF) is a traditional festival, too. Namwon is famous for its beautiful love story of Chunhyang. To let all people know, NCF shows many contents about the beautiful love faith between Chunhyang and Lee, the Young and the protestant spirit against the bad society of them. NCF, held in 80th in 2010, has got the name of the best indigenous culture festival in Korea. Other outstanding example is Muju Glowworm Festival(MGF). In this natural environmental festival, with the glowworm, Natural Monument No. 322, Muju county made environmental-friendly contents warning reckless destruction of nature because of the urbanization and industrialization and striving for recovering the clean natural environment of Muju. People in Muju want to make all the people know the importance of living altogether by MGF. Gochang Moyang Castle Festival(GMCF) is a traditional festival which contains the spirits that we must prepare for upcoming hard time, unite into one and love regional heritage. There are a special work named Trampling the Castle Wall which is from the old tradition of going around the castle with the wishes of being healthy. The second, they established permanent system for the festivals. For GHF, the executive office holds all the jobs related to the festival 365 days a year. NCF has the same system to GHF and they work all year long. GMCF, also, works as similarly as GHF and NCF. The four festivals have their own work forces. The third aspect is radical promotional strategy It is very clear that the success of festival depends on promoting strategy. Without it, we can not guarantee, though there are a lot of attractiveness in the festival. In the 10th GHF, Gimje city invested 120 million won (10.7% of 1,115 million won) It is a good example to show, as a Korean best festival, we need to invest enormous budget. Namwon city, also, invested 82 million won (8.3% of 996 million won). Gochang county invested 25 million won (7% of 360 million won). We can understand no money no success from these examples. The fourth aspect must be thorough feedback after the events. After the festival, we need to figure out the problems which made the events not better We also need to find out solutions diligently. We should solve the problems with thorough assessment and feedback. To sum up this article, First, the main theme has a big impact on uniting people and creating local image. As a catalyst to improve regional economy, festivals must have unified concept, subject, and symbol to get the unified image. Second, to raise up the level of the festival, there need to be specialists and systematic work forces for the festival. They should plan, prepare and work only for it 365 days a year. Third, without noticing, there will be no people in the festival. We should make various promoting activities. Fourth, after the festival, we need to figure out the problems and omperfections which made the festival not better. We must find out the solutions to stop the problem happening again by thorough analysis and assessment.
Because of the revival of local self-government system in 1991, the local governments in this country put in a great deal of efforts on holding festivals as the strategies of announcing their own cultural aspects, strengthening tourism industry and invigorating local economy to both inside and outside. In 2008, for instance, there were over 50 local festivals in Jeollabukdo Province. Of the lots of similar festivals in Jeollabukdo Province, it is meaningful to study about Gimje Horizon Festival(GHF) which is one of the best fesivals which is authorized by MCST(Ministry of Culture, Sports and Tourism). In this article, we need to analyze the cause of success of GHF and apply the rules of it to the other local festivals. To deal with a festival, there should be 4 basic needs. At first, there should be its main theme in the festival. For example, as Gimje has been the central area of the traditional agriculture, especially rice farming in Honam plain, for a long time, GHF has showed great efforts of inheriting the traditional heritage, local culture and historical aspects as a new view. It has come to be a leading agricultural festival with historicity and legitimacy in Korea. Namwon Chunhyang Festival(NCF) is a traditional festival, too. Namwon is famous for its beautiful love story of Chunhyang. To let all people know, NCF shows many contents about the beautiful love faith between Chunhyang and Lee, the Young and the protestant spirit against the bad society of them. NCF, held in 80th in 2010, has got the name of the best indigenous culture festival in Korea. Other outstanding example is Muju Glowworm Festival(MGF). In this natural environmental festival, with the glowworm, Natural Monument No. 322, Muju county made environmental-friendly contents warning reckless destruction of nature because of the urbanization and industrialization and striving for recovering the clean natural environment of Muju. People in Muju want to make all the people know the importance of living altogether by MGF. Gochang Moyang Castle Festival(GMCF) is a traditional festival which contains the spirits that we must prepare for upcoming hard time, unite into one and love regional heritage. There are a special work named Trampling the Castle Wall which is from the old tradition of going around the castle with the wishes of being healthy. The second, they established permanent system for the festivals. For GHF, the executive office holds all the jobs related to the festival 365 days a year. NCF has the same system to GHF and they work all year long. GMCF, also, works as similarly as GHF and NCF. The four festivals have their own work forces. The third aspect is radical promotional strategy It is very clear that the success of festival depends on promoting strategy. Without it, we can not guarantee, though there are a lot of attractiveness in the festival. In the 10th GHF, Gimje city invested 120 million won (10.7% of 1,115 million won) It is a good example to show, as a Korean best festival, we need to invest enormous budget. Namwon city, also, invested 82 million won (8.3% of 996 million won). Gochang county invested 25 million won (7% of 360 million won). We can understand no money no success from these examples. The fourth aspect must be thorough feedback after the events. After the festival, we need to figure out the problems which made the events not better We also need to find out solutions diligently. We should solve the problems with thorough assessment and feedback. To sum up this article, First, the main theme has a big impact on uniting people and creating local image. As a catalyst to improve regional economy, festivals must have unified concept, subject, and symbol to get the unified image. Second, to raise up the level of the festival, there need to be specialists and systematic work forces for the festival. They should plan, prepare and work only for it 365 days a year. Third, without noticing, there will be no people in the festival. We should make various promoting activities. Fourth, after the festival, we need to figure out the problems and omperfections which made the festival not better. We must find out the solutions to stop the problem happening again by thorough analysis and assessment.
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