Abstracts This research is for suggesting how to grow the coffee market in Korea. The current worldwide trend on the coffee business is that the amount of coffee crops in Africa is diminishing, whereas that of Latin America, especially in Brazil, and Vietnam in Asia is growing. By means of Meta-anal...
Abstracts This research is for suggesting how to grow the coffee market in Korea. The current worldwide trend on the coffee business is that the amount of coffee crops in Africa is diminishing, whereas that of Latin America, especially in Brazil, and Vietnam in Asia is growing. By means of Meta-analysis, populations by continents and GDP are placed on independent variables, and outputs, exports and imports are put on dependent variables. As a result, it is shown that there is a correlation between populations and GDP. But, by the year of 2000, populations and GDP don't seem to be correlated in Africa. Caffebene, the biggest Korean coffee brand, showed low sales per its branch shop and growth of asset, but the debt was on the rise. The latest trend of coffee products in Korea represents increase of stick type of coffee beans and sharp rise of the coffee market for the capsule shapes. The possible plan for developing the coffee market in Korea is to let the outputs increased and make a variety of coffee products made by the market subdivision. So, in terms of long-term period, it should be prepared to face oversupplies of coffee shops, and also it is necessary to invest on society contribution projects, correlated to development of overseas market and culture contents. This study has some limitations on, such as data based only on the analysis of the existing literature, the subjects restrained to a few nations, and the measuring period from nineteen nineties up to the present. Therefore, it is expected to use proof data by clients and the actual employees working at the shops.
Abstracts This research is for suggesting how to grow the coffee market in Korea. The current worldwide trend on the coffee business is that the amount of coffee crops in Africa is diminishing, whereas that of Latin America, especially in Brazil, and Vietnam in Asia is growing. By means of Meta-analysis, populations by continents and GDP are placed on independent variables, and outputs, exports and imports are put on dependent variables. As a result, it is shown that there is a correlation between populations and GDP. But, by the year of 2000, populations and GDP don't seem to be correlated in Africa. Caffebene, the biggest Korean coffee brand, showed low sales per its branch shop and growth of asset, but the debt was on the rise. The latest trend of coffee products in Korea represents increase of stick type of coffee beans and sharp rise of the coffee market for the capsule shapes. The possible plan for developing the coffee market in Korea is to let the outputs increased and make a variety of coffee products made by the market subdivision. So, in terms of long-term period, it should be prepared to face oversupplies of coffee shops, and also it is necessary to invest on society contribution projects, correlated to development of overseas market and culture contents. This study has some limitations on, such as data based only on the analysis of the existing literature, the subjects restrained to a few nations, and the measuring period from nineteen nineties up to the present. Therefore, it is expected to use proof data by clients and the actual employees working at the shops.
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