Emergency patients requiring blood transfusion or medical treatment to patients with incurable diseases, the only means of providing proper treatment for them is transfusing. Since blood donation has begun in the private sector in our country from 1954, the blood donors have steadily increased owing...
Emergency patients requiring blood transfusion or medical treatment to patients with incurable diseases, the only means of providing proper treatment for them is transfusing. Since blood donation has begun in the private sector in our country from 1954, the blood donors have steadily increased owing to investment in infrastructure and related public's awareness about blood donation, and the support of government. However, donations due to changes in the environment surrounding the blood is expected to gradually run out. Enhance blood safety measures, the disease changes in the structure of the population changes in the structure of blood for transfusion requirements increase the donor base, while the cause is being weakened Congestion of the blood donors in the health sector has become an international concern, this breakthrough research to contribute to the progress has been. With reference to previous studies donation motivated by altruism motivate participation, self-satisfied motive, profit seeking-type donors, and the pursuit of pure blood donation was broken down into four segments as donors. Belonging to each segment of the donor and the reaction was to explore the factors promoting donation participate. Drivers currently conducted for donor recruitment and was used as an example in the marketing mix. Raised in this study, hypotheses are as follows. Hypothesis 1: Participation motives, depending on the donor will be divided into four types. Hypothesis 2: Participation motives are classified according to the involved segment factors affecting blood donation again there will be a difference. Hypothesis 3: Each segment will participate by donating blood again there will be a difference. Theoretical and empirical research methods with the purpose of this study was to achieve it from the June 4, 2013 to June 6, 2013 Blood Donation Center in downtown Cheongju-si targeted visitors surveyed, and 248 recovered SPSS 19 for Windows to call targeted utilizing statistical analysis was conducted. Hypothesis test results, hypothesis 1 'participation motivation will be broken down according to the donors' was adopted. Altruistic motivation, self-satisfied motivation, tangible benefits, seeking pure seek donation was made for the colony. Hypothesis 2 'participation motives are classified according to the involved segment factors affecting blood donation again there will be a difference between' was also adopted. When I saw the entire donor targeting, loyalty and provide organizing blood donation affects the group's image was defined by the word of mouth was a negative influence. Membership Registration and tea party donation reward system for expanding the donor if the donor of whole blood donations tea party will be able to encourage participation motivation. And expand the donor communication, positive news regarding the organization of the production and enhance the image of the ruling body donation if the donation will be able to promote participation. And on the factors affecting each segment was different. Hypothesis 3 'by donating blood each segment there will be no difference in willingness to participate again' was also adopted. Collective pursuit of pure blood donation motivation and self-satisfaction of the group participated in the blood donation blood donation by a relatively high willingness to participate again. Complacency of ever donating blood donor participation cost was found to be relatively low, the preferred direction of the donors in order to attract donors for the donation to have a high self-esteem will require communication. And all donors donate blood group affects satisfaction royalties for the tea party blood donation and blood donation Organizer provides a method of improving the image of the effort will be needed. Samples collected in this study, were done only in the blood donation centers in Cheongju-si, so it might have limitations. A each blood center in each region have different type of marketing mix. The donation of respondents surveyed from inside the blood centers because the survey to express themselves in a positive bias occurs possibility can not be ruled out. The future belongs to each segment of the donor demographic groups, life cycle, attitudes toward blood donation, if a more careful analysis of effective donor re-join strategy will help.
Emergency patients requiring blood transfusion or medical treatment to patients with incurable diseases, the only means of providing proper treatment for them is transfusing. Since blood donation has begun in the private sector in our country from 1954, the blood donors have steadily increased owing to investment in infrastructure and related public's awareness about blood donation, and the support of government. However, donations due to changes in the environment surrounding the blood is expected to gradually run out. Enhance blood safety measures, the disease changes in the structure of the population changes in the structure of blood for transfusion requirements increase the donor base, while the cause is being weakened Congestion of the blood donors in the health sector has become an international concern, this breakthrough research to contribute to the progress has been. With reference to previous studies donation motivated by altruism motivate participation, self-satisfied motive, profit seeking-type donors, and the pursuit of pure blood donation was broken down into four segments as donors. Belonging to each segment of the donor and the reaction was to explore the factors promoting donation participate. Drivers currently conducted for donor recruitment and was used as an example in the marketing mix. Raised in this study, hypotheses are as follows. Hypothesis 1: Participation motives, depending on the donor will be divided into four types. Hypothesis 2: Participation motives are classified according to the involved segment factors affecting blood donation again there will be a difference. Hypothesis 3: Each segment will participate by donating blood again there will be a difference. Theoretical and empirical research methods with the purpose of this study was to achieve it from the June 4, 2013 to June 6, 2013 Blood Donation Center in downtown Cheongju-si targeted visitors surveyed, and 248 recovered SPSS 19 for Windows to call targeted utilizing statistical analysis was conducted. Hypothesis test results, hypothesis 1 'participation motivation will be broken down according to the donors' was adopted. Altruistic motivation, self-satisfied motivation, tangible benefits, seeking pure seek donation was made for the colony. Hypothesis 2 'participation motives are classified according to the involved segment factors affecting blood donation again there will be a difference between' was also adopted. When I saw the entire donor targeting, loyalty and provide organizing blood donation affects the group's image was defined by the word of mouth was a negative influence. Membership Registration and tea party donation reward system for expanding the donor if the donor of whole blood donations tea party will be able to encourage participation motivation. And expand the donor communication, positive news regarding the organization of the production and enhance the image of the ruling body donation if the donation will be able to promote participation. And on the factors affecting each segment was different. Hypothesis 3 'by donating blood each segment there will be no difference in willingness to participate again' was also adopted. Collective pursuit of pure blood donation motivation and self-satisfaction of the group participated in the blood donation blood donation by a relatively high willingness to participate again. Complacency of ever donating blood donor participation cost was found to be relatively low, the preferred direction of the donors in order to attract donors for the donation to have a high self-esteem will require communication. And all donors donate blood group affects satisfaction royalties for the tea party blood donation and blood donation Organizer provides a method of improving the image of the effort will be needed. Samples collected in this study, were done only in the blood donation centers in Cheongju-si, so it might have limitations. A each blood center in each region have different type of marketing mix. The donation of respondents surveyed from inside the blood centers because the survey to express themselves in a positive bias occurs possibility can not be ruled out. The future belongs to each segment of the donor demographic groups, life cycle, attitudes toward blood donation, if a more careful analysis of effective donor re-join strategy will help.
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