Abstract ▼ AI-Helper

The aim of this paper is to analyze the influence of the sports market marketing which was brought by the three major communication common carriers of Korea. It is based on the 2010 FIFA World Cup South Africa to conduct concrete analysis and research. Marketing strategy does not only lie on the eco...

The aim of this paper is to analyze the influence of the sports market marketing which was brought by the three major communication common carriers of Korea. It is based on the 2010 FIFA World Cup South Africa to conduct concrete analysis and research. Marketing strategy does not only lie on the economic level but also lie on the diversification of the marketing strategy which includes the strengthening stragety, the uniqueness of using brand to promote sales. To conduct the concrete analysis and research through the process of Korean mobile-phone market, characteristics of mobile communications enterprises and the concrete concept of marketing strategy. After a detailed inspectation of theoretical research of sprorting marketing, definition of types, importance, etc and then collect all kinds of literature to analysis the relationship between mobile communications enterprises and sports marketing. To analyze the achievements gained by Korean mobile-phone market through the hosting of the World Cup in South Africa, while conducting concrete analysis of the three major mobile communications enterprises of Korea, we also need to put forward corresponding policies and concrete operating strategies during the hosting of the World Cup. Nowadays, consumers show a decreased awareness both in the ackonwledge of advertising and the ratio of benefit.On the contrary, people appeared to be more upseted by advertising. Therefore, from the enterprises'stand, it is very necessary to build on a new advertising form and strategy. In this context, sports marketing plays a more and more important role as the unique medium. So we need to set up enterprises' brand through sports marketing and then live up to their goals, thus, establishing companies' brand and new image of enterprises.

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