리얼리티 예능 프로그램 연구 : 의사사회 상호작용 요인, 플로우 그리고 시청만족도를 중심으로 A study of Korean Reality TV Shows on the focus of parasocial interaction factors, flow and viewing satisfaction원문보기
본 연구는 한국에서 독창적으로 존재하는 리얼리티와 버라이어티 쇼를 접목시킨 예능ㆍ오락 프로그램을 ‘한국형 리얼리티 예능 프로그램’이라고 정의하는 것으로부터 시작되었다. 전 세계적으로 리얼리티 프로그램이 TV방송 시장을 장악하고 있고, 포맷 시장에서도 큰 비중을 차지하고 있다. 국내에도 많은 해외 리얼리티 포맷의 프로그램이 현지화를 통해서 제작 방영되고 있는 이 시점에, 해외의 리얼리티와 차별화를 보이는 국내의 리얼리티 프로그램에 대한 논의가 필요하다고 판단하였다. 선행연구를 통해 국내 리얼리티 프로그램의 특성을 살펴보고, 시청자들이 리얼리티에 열광하는 원인을 의사사회 상호작용과 ...
본 연구는 한국에서 독창적으로 존재하는 리얼리티와 버라이어티 쇼를 접목시킨 예능ㆍ오락 프로그램을 ‘한국형 리얼리티 예능 프로그램’이라고 정의하는 것으로부터 시작되었다. 전 세계적으로 리얼리티 프로그램이 TV방송 시장을 장악하고 있고, 포맷 시장에서도 큰 비중을 차지하고 있다. 국내에도 많은 해외 리얼리티 포맷의 프로그램이 현지화를 통해서 제작 방영되고 있는 이 시점에, 해외의 리얼리티와 차별화를 보이는 국내의 리얼리티 프로그램에 대한 논의가 필요하다고 판단하였다. 선행연구를 통해 국내 리얼리티 프로그램의 특성을 살펴보고, 시청자들이 리얼리티에 열광하는 원인을 의사사회 상호작용과 플로우 개념을 통해서 분석해 보았다.
본 연구는 한국에서 독창적으로 존재하는 리얼리티와 버라이어티 쇼를 접목시킨 예능ㆍ오락 프로그램을 ‘한국형 리얼리티 예능 프로그램’이라고 정의하는 것으로부터 시작되었다. 전 세계적으로 리얼리티 프로그램이 TV방송 시장을 장악하고 있고, 포맷 시장에서도 큰 비중을 차지하고 있다. 국내에도 많은 해외 리얼리티 포맷의 프로그램이 현지화를 통해서 제작 방영되고 있는 이 시점에, 해외의 리얼리티와 차별화를 보이는 국내의 리얼리티 프로그램에 대한 논의가 필요하다고 판단하였다. 선행연구를 통해 국내 리얼리티 프로그램의 특성을 살펴보고, 시청자들이 리얼리티에 열광하는 원인을 의사사회 상호작용과 플로우 개념을 통해서 분석해 보았다.
TV format business has been gaining international prosperity in recent years thanks to the globalization as well as global economic recession. Some famous international TV formats have been introduced to Korean audience, such as , , and more recently , and , however, local reality formats seem to ...
TV format business has been gaining international prosperity in recent years thanks to the globalization as well as global economic recession. Some famous international TV formats have been introduced to Korean audience, such as , , and more recently , and , however, local reality formats seem to be more popular, since most of terrestrial TV channels are busy with programming these shows. It is not easy to define this new 'korean reality TV shows', some call them as reality entertainment shows or reality variety shows. They are in the same vein with other typical korean entertainment programms since these all like to cast no one but celebrities. However, these formats are different from previous korean entertainment shows because these celebrities have to act allegedly without fixed scripts. In this sense, these are non-scripted reality show without severe survival competition, as many foreign reality TV shows about. Korean reality TV shows prefer heavily depending on the casting characters and each of casting members is already established figure from representation through mass media. This distinctive characteristic of Korean reality TV shows attracts the attention of this study.
The concept of parasocial interaction is cautiously adapted to the study in due to its explanative power between audience and casting characters, here, celebrities. Demographic variables are shown as important since younger generation experience more active parasocial interaction meanwhile, female audience experience more affective parasocial interaction. All three parasocial interactive factors(cognitive, affective and behavioural) are positively affect to the 'flow' experience of korean reality tv shows and more importantly both of parasocial interaction as well as flow experience are powerful variables to explain audience satisfaction.
Some comparative audience studies between korean reality Tv shows and imported reality formats would be recommend to show the difference and the characteristics of programms for further studies.
TV format business has been gaining international prosperity in recent years thanks to the globalization as well as global economic recession. Some famous international TV formats have been introduced to Korean audience, such as , , and more recently , and , however, local reality formats seem to be more popular, since most of terrestrial TV channels are busy with programming these shows. It is not easy to define this new 'korean reality TV shows', some call them as reality entertainment shows or reality variety shows. They are in the same vein with other typical korean entertainment programms since these all like to cast no one but celebrities. However, these formats are different from previous korean entertainment shows because these celebrities have to act allegedly without fixed scripts. In this sense, these are non-scripted reality show without severe survival competition, as many foreign reality TV shows about. Korean reality TV shows prefer heavily depending on the casting characters and each of casting members is already established figure from representation through mass media. This distinctive characteristic of Korean reality TV shows attracts the attention of this study.
The concept of parasocial interaction is cautiously adapted to the study in due to its explanative power between audience and casting characters, here, celebrities. Demographic variables are shown as important since younger generation experience more active parasocial interaction meanwhile, female audience experience more affective parasocial interaction. All three parasocial interactive factors(cognitive, affective and behavioural) are positively affect to the 'flow' experience of korean reality tv shows and more importantly both of parasocial interaction as well as flow experience are powerful variables to explain audience satisfaction.
Some comparative audience studies between korean reality Tv shows and imported reality formats would be recommend to show the difference and the characteristics of programms for further studies.
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