Since the 2008 Beijing Olympic Games, the rapid development of Chinese enterprises, occupies an important position in China's economy. In the trend of economic globalization, more and more Chinese enterprises, especially China smart phone manufacturers are trying to enter the overseas market. Accord...
Since the 2008 Beijing Olympic Games, the rapid development of Chinese enterprises, occupies an important position in China's economy. In the trend of economic globalization, more and more Chinese enterprises, especially China smart phone manufacturers are trying to enter the overseas market. According to the point of view of investigating authorities trendforce, the top 10 smart phone brand in the world 2015, China's manufacturers occupy seven positions, till 2016, Huawei has entered into the area of Asia and the Pacific, Americas and Europe, Middle East, Africa and etc. Xiaomi since 2013 has entered into Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, India, Indonesia, South America, the United States and other countries and regions. Huawei and Xiaomi as the representative of overseas expansion of Chinese smartphone enterprise, and compared with Apple and Samsung which successfully entered into the international market, still have a great distance.
In this paper, through the strategic analysis of Huawei and Xiaomi, find out the problems that Chinese smartphone enterprise into overseas market, and the enlightenment of Apple and Samsung which successfully entered into international market, will give meaningful solution for marketers to make better strategy of Chinese smartphone enterprises enter into overseas market.
Since the 2008 Beijing Olympic Games, the rapid development of Chinese enterprises, occupies an important position in China's economy. In the trend of economic globalization, more and more Chinese enterprises, especially China smart phone manufacturers are trying to enter the overseas market. According to the point of view of investigating authorities trendforce, the top 10 smart phone brand in the world 2015, China's manufacturers occupy seven positions, till 2016, Huawei has entered into the area of Asia and the Pacific, Americas and Europe, Middle East, Africa and etc. Xiaomi since 2013 has entered into Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, India, Indonesia, South America, the United States and other countries and regions. Huawei and Xiaomi as the representative of overseas expansion of Chinese smartphone enterprise, and compared with Apple and Samsung which successfully entered into the international market, still have a great distance.
In this paper, through the strategic analysis of Huawei and Xiaomi, find out the problems that Chinese smartphone enterprise into overseas market, and the enlightenment of Apple and Samsung which successfully entered into international market, will give meaningful solution for marketers to make better strategy of Chinese smartphone enterprises enter into overseas market.
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#Overseas Entry Strategies Smartphone Industry China Marketing
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