Abstract ▼ AI-Helper

In recent years, there have been an increasing number of trademark brokers seeking to gain unfair advantage by first registering famous Korean companies' trademarks in China and selling them to third parties. They are making money by registering trademarks related to famous Korean franchises and dra...

In recent years, there have been an increasing number of trademark brokers seeking to gain unfair advantage by first registering famous Korean companies' trademarks in China and selling them to third parties. They are making money by registering trademarks related to famous Korean franchises and dramas that have not yet been exported to China, or trademarks of consumer goods such as food and beverages and cosmetics in Korea, and selling them back to Korean companies.However, this method can not be said to be a trademark infringement or a sale of counterfeit goods according to the principle of territorial privilege for
jurisdiction of the trademark law.
In this paper, we first investigate illegal pre-registration cases of Korean trademark in China and suggest strategies for Korean companies to overcome these illegal pre-registrations of trademark

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