As an important expression of the users’ demands, the VALS (Values and Lifestyles) information is an important medium for the communication between the users and the designers. Effective acquisition of the VALS information can help the designers understand the true demands and expectations of the us...
As an important expression of the users’ demands, the VALS (Values and Lifestyles) information is an important medium for the communication between the users and the designers. Effective acquisition of the VALS information can help the designers understand the true demands and expectations of the users and their emotional perception of the space, and thus realize the effective decision making in designing process.
With the residential interior design in China as the objective, aiming at improving the accurate positioning and the design efficiency and quality, saving the time and labor costs in orientation of residential interior design, as well as saving the design duration, this thesis studies on the VALS characteristics of the China residents firstly according to the survey on the users, and adopting the research method of quantitative analysis, by which the China residents are grouped based on their VALS characteristics. And then, the residential design styles in China is investgated and concluded, which are the useful issues closely related to the orientation of residential design.
In specific research, the following items are given attention:
⑴ Through the study on the extracting and inspection methods of the users’ VALS characteristics, the thesis puts forward the ten factors of residents VALS characteristics in term of consciousness aspect of utility, economy, personality and fashion, job achievement, quality pursuance, healthy life, financial, advertisement and media, brand and traditional family.
⑵ By applying the clustering method to the residents based on their VALS characteristics, the thesis groups the users into six lifestyle groups oriented to “Steady progress”, “Career achiever”, “Fashion life”, “Household thrift”, “Traditional life” and “Quality life”, and obtains the core data on clustering of the various groups.
⑶ The thesis presents the modeling methods of the impact factor model of residential inferior design based on VALS and the calculation method of the weights of the users’ concerns on space design factors, gains the weighing coefficients of the user groups’ concerns on interior design factors, and builds the impact factor model of interior design based on the users’ concerns.
⑷ On the other hand, the development of residential interial design in China is investigated, and the users’ concerns factors in residential interial design are concluded according to the space image style analysis, which deduced six groups of residential interial design style, including, “Modern-Simple style”, “Warm-Comfortable style”, “Classical-Noble style”, “Fresh-Natural style”, “Art-Fashion style” and “ Mix-Match style”.
⑸ Through comparing and cross-over analyzing the two different groups, their relativity is concluded and used to oriente the residential interial design style for users according to their VALS characteristics.
⑹ This thesis present an effective positioning approach on the residential interior design in China based on the user VALS characteristics group analysis and residential interior design style investigation.
As an important expression of the users’ demands, the VALS (Values and Lifestyles) information is an important medium for the communication between the users and the designers. Effective acquisition of the VALS information can help the designers understand the true demands and expectations of the users and their emotional perception of the space, and thus realize the effective decision making in designing process.
With the residential interior design in China as the objective, aiming at improving the accurate positioning and the design efficiency and quality, saving the time and labor costs in orientation of residential interior design, as well as saving the design duration, this thesis studies on the VALS characteristics of the China residents firstly according to the survey on the users, and adopting the research method of quantitative analysis, by which the China residents are grouped based on their VALS characteristics. And then, the residential design styles in China is investgated and concluded, which are the useful issues closely related to the orientation of residential design.
In specific research, the following items are given attention:
⑴ Through the study on the extracting and inspection methods of the users’ VALS characteristics, the thesis puts forward the ten factors of residents VALS characteristics in term of consciousness aspect of utility, economy, personality and fashion, job achievement, quality pursuance, healthy life, financial, advertisement and media, brand and traditional family.
⑵ By applying the clustering method to the residents based on their VALS characteristics, the thesis groups the users into six lifestyle groups oriented to “Steady progress”, “Career achiever”, “Fashion life”, “Household thrift”, “Traditional life” and “Quality life”, and obtains the core data on clustering of the various groups.
⑶ The thesis presents the modeling methods of the impact factor model of residential inferior design based on VALS and the calculation method of the weights of the users’ concerns on space design factors, gains the weighing coefficients of the user groups’ concerns on interior design factors, and builds the impact factor model of interior design based on the users’ concerns.
⑷ On the other hand, the development of residential interial design in China is investigated, and the users’ concerns factors in residential interial design are concluded according to the space image style analysis, which deduced six groups of residential interial design style, including, “Modern-Simple style”, “Warm-Comfortable style”, “Classical-Noble style”, “Fresh-Natural style”, “Art-Fashion style” and “ Mix-Match style”.
⑸ Through comparing and cross-over analyzing the two different groups, their relativity is concluded and used to oriente the residential interial design style for users according to their VALS characteristics.
⑹ This thesis present an effective positioning approach on the residential interior design in China based on the user VALS characteristics group analysis and residential interior design style investigation.
주제어
#Residential users Residential interior design Chinese VALS group Interior design style Group analysis Cross-over analysis Positioning approach
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