To suggest a new type study of professional dance festival, an attempt was made in this study to derive the basic conceptual framework of domestic professional dance festival through preceding case studies of success factors of local festival and performing arts festival. After analyzing the types o...
To suggest a new type study of professional dance festival, an attempt was made in this study to derive the basic conceptual framework of domestic professional dance festival through preceding case studies of success factors of local festival and performing arts festival. After analyzing the types of in-depth discussion of expert interviews and empirical analyses based on the derived basic conceptual framework, we studied new types of dance performance arts festival through matrix analysis after classifying them through semantic relations.
In preceding studies of local festival and performing arts festival, the success factors in the operation of festivals turned out to be professionalism and financial backing as well as the festivals that utilized local residents' participation and local character. In addition, professional and systematic organization, originality and authenticity of the performance programs, and various publicity strategies also serve as the standard for success. Through these preliminary studies, we derived the basic conceptual framework of success factors.
Through analysis of success factors for such professional dance festivals as Seoul Performing Art's Festival, Modern Dance Festival, SIDance, and Cheonan World Dance Festival, five items were derived which include getting started overview, program characteristics, organization and operation, financing, public relations and feed-back. As a result of the in-depth discussion and empirical analysis of the interviews based on the derived data, problems of dance-oriented festivals or improvement methods thereof turned out to be the ‘direction and characterization of the festival’, ‘efficiency of organization and operation’, ‘financing method’, ‘professionalism and popularity’, and ‘problems of dance-oriented festivals’.
Based on the data derived from the empirical analysis, we analyzed types of festival and identified their characteristics, found out cyclical areas, and classified them based on their semantic relations. And the data so analyzed were divided into small classification, middle classification, and large classification. The results of type analysis of Seoul Performing Art's Festival, Modern Dance Festival, and SIDance turned out to be as follows:
First, the result of type analysis turned out to be the item of city brand value obtained through the development of contents with special characteristics by way of international cultural exchange and through activation of local dance festival.
Second, the contents of the large classification analyzed by semantic relations through sub-classification data of organizational operation items turned out to be the operation of a long-term full-time organization and the formation of a close international organization.
Third, the contents of the large classification analyzed by semantic relations through sub-classification data of financing items turned out to be the use of official organization for securing a stable budget and a budget reduction through formation of the local bond.
Fourth, the contents of the large classification analyzed by semantic relations through sub-classification data of planning and publicity items turned out to be the development of unique dance product marketing and the utilization of overseas network (homepage, SNS).
Fifth, the contents of the large classification analyzed by semantic relations through sub-classification data of evaluation feed-back items turned out to be the perception change of artistic value by official organization and nurturing of dance-oriented professional human talents.
As can be seem from above, results of the study on new types of professional dance festival were obtained after undergoing the stages of type analysis, classification analysis, and matrix analysis through case studies of performing arts festival and empirical analyses of expert interviews.
To suggest a new type study of professional dance festival, an attempt was made in this study to derive the basic conceptual framework of domestic professional dance festival through preceding case studies of success factors of local festival and performing arts festival. After analyzing the types of in-depth discussion of expert interviews and empirical analyses based on the derived basic conceptual framework, we studied new types of dance performance arts festival through matrix analysis after classifying them through semantic relations.
In preceding studies of local festival and performing arts festival, the success factors in the operation of festivals turned out to be professionalism and financial backing as well as the festivals that utilized local residents' participation and local character. In addition, professional and systematic organization, originality and authenticity of the performance programs, and various publicity strategies also serve as the standard for success. Through these preliminary studies, we derived the basic conceptual framework of success factors.
Through analysis of success factors for such professional dance festivals as Seoul Performing Art's Festival, Modern Dance Festival, SIDance, and Cheonan World Dance Festival, five items were derived which include getting started overview, program characteristics, organization and operation, financing, public relations and feed-back. As a result of the in-depth discussion and empirical analysis of the interviews based on the derived data, problems of dance-oriented festivals or improvement methods thereof turned out to be the ‘direction and characterization of the festival’, ‘efficiency of organization and operation’, ‘financing method’, ‘professionalism and popularity’, and ‘problems of dance-oriented festivals’.
Based on the data derived from the empirical analysis, we analyzed types of festival and identified their characteristics, found out cyclical areas, and classified them based on their semantic relations. And the data so analyzed were divided into small classification, middle classification, and large classification. The results of type analysis of Seoul Performing Art's Festival, Modern Dance Festival, and SIDance turned out to be as follows:
First, the result of type analysis turned out to be the item of city brand value obtained through the development of contents with special characteristics by way of international cultural exchange and through activation of local dance festival.
Second, the contents of the large classification analyzed by semantic relations through sub-classification data of organizational operation items turned out to be the operation of a long-term full-time organization and the formation of a close international organization.
Third, the contents of the large classification analyzed by semantic relations through sub-classification data of financing items turned out to be the use of official organization for securing a stable budget and a budget reduction through formation of the local bond.
Fourth, the contents of the large classification analyzed by semantic relations through sub-classification data of planning and publicity items turned out to be the development of unique dance product marketing and the utilization of overseas network (homepage, SNS).
Fifth, the contents of the large classification analyzed by semantic relations through sub-classification data of evaluation feed-back items turned out to be the perception change of artistic value by official organization and nurturing of dance-oriented professional human talents.
As can be seem from above, results of the study on new types of professional dance festival were obtained after undergoing the stages of type analysis, classification analysis, and matrix analysis through case studies of performing arts festival and empirical analyses of expert interviews.
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