Abstract
This study verifies the effect of corporate social responsibility (CSR) activities of hotels in the present situation in which interest in CSR is increasing. To this end, we proposed five new CSR sub-factors by expanding those used frequently in previous studies. In addition, we i...
Abstract
This study verifies the effect of corporate social responsibility (CSR) activities of hotels in the present situation in which interest in CSR is increasing. To this end, we proposed five new CSR sub-factors by expanding those used frequently in previous studies. In addition, we investigated the job performance of hotel employees based on CSR. To accomplish this, job performance was verified by providing customer- and hotel-oriented variables. The data required for empirical analysis were collected by conducting a survey at five star hotels located in Seoul and the capital region in South Korea, during which the purpose of the study was adequately explained. Data were obtained from 345 hotel employees who agreed to participate in the survey and out of those, 320 were used in the analysis.
SPSS 22 and AMOS 22 were used for the statistical analysis. We conducted frequency analysis to investigate the demographic characteristics of respondents, and performed confirmatory factor analysis (CFA) using a maximum likelihood estimation method to verify the validity of measurement model and single dimensionality of scale. To evaluate the conceptual frame proposed in this study, structural equation modeling (SEM) was conducted by using the maximum likelihood estimation method. Furthermore, the moderating effect of temporary and permanent employment types was tested within the proposed conceptual frame. In addition, the first-order construct model composed of latent variables and the second-order construct model were compared to investigate whether the second-order CSR factors, in which the latent variables were of upper dimension, were appropriate indices.
The analysis results were as follows. First, CSR had a positive effect on organizational identification and employee-customer identification. Second organization identification had a positive effect on customer orientation and organizational citizenship behavior. Third, employee-customer identification had a positive effect on customer orientation and organizational citizenship behavior. Fourth, customer orientation and organizational citizenship behavior had a positive effect on perceived job performance. Fifth, it was confirmed that organizational identification, employee-customer identification, customer orientation, and organizational citizenship behavior had intermediary roles in the process of forming job performance through CSR. Sixth, as a result of comparing the model fitness through the comparison of the first- and second-order construct models, it was confirmed that the second-order construct model proposed in this study was more appropriate. Lastly, the moderating effect of temporary and permanent employment types was partially supported in the proposed conceptual frame.
A total of nine hypotheses were established based on the theoretical background for the goal of this study, and the study results were derived based on the statistical analysis presented. The theoretical/practical implications presented based on the results of this study are discussed in detail in the Discussion section. The results of this study have provided meaningful implications for academia and hotels.
Abstract
This study verifies the effect of corporate social responsibility (CSR) activities of hotels in the present situation in which interest in CSR is increasing. To this end, we proposed five new CSR sub-factors by expanding those used frequently in previous studies. In addition, we investigated the job performance of hotel employees based on CSR. To accomplish this, job performance was verified by providing customer- and hotel-oriented variables. The data required for empirical analysis were collected by conducting a survey at five star hotels located in Seoul and the capital region in South Korea, during which the purpose of the study was adequately explained. Data were obtained from 345 hotel employees who agreed to participate in the survey and out of those, 320 were used in the analysis.
SPSS 22 and AMOS 22 were used for the statistical analysis. We conducted frequency analysis to investigate the demographic characteristics of respondents, and performed confirmatory factor analysis (CFA) using a maximum likelihood estimation method to verify the validity of measurement model and single dimensionality of scale. To evaluate the conceptual frame proposed in this study, structural equation modeling (SEM) was conducted by using the maximum likelihood estimation method. Furthermore, the moderating effect of temporary and permanent employment types was tested within the proposed conceptual frame. In addition, the first-order construct model composed of latent variables and the second-order construct model were compared to investigate whether the second-order CSR factors, in which the latent variables were of upper dimension, were appropriate indices.
The analysis results were as follows. First, CSR had a positive effect on organizational identification and employee-customer identification. Second organization identification had a positive effect on customer orientation and organizational citizenship behavior. Third, employee-customer identification had a positive effect on customer orientation and organizational citizenship behavior. Fourth, customer orientation and organizational citizenship behavior had a positive effect on perceived job performance. Fifth, it was confirmed that organizational identification, employee-customer identification, customer orientation, and organizational citizenship behavior had intermediary roles in the process of forming job performance through CSR. Sixth, as a result of comparing the model fitness through the comparison of the first- and second-order construct models, it was confirmed that the second-order construct model proposed in this study was more appropriate. Lastly, the moderating effect of temporary and permanent employment types was partially supported in the proposed conceptual frame.
A total of nine hypotheses were established based on the theoretical background for the goal of this study, and the study results were derived based on the statistical analysis presented. The theoretical/practical implications presented based on the results of this study are discussed in detail in the Discussion section. The results of this study have provided meaningful implications for academia and hotels.
주제어
#Corporate social responsibility Organizational identification Employee-customer identification Customer orientation Organizational citizenship behavior Perceived job performance
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