본 논문은 나주지역 차문화의 자원과 활성화 방안에 대한 연구이다. 그리고 지금까지 전승되고 있는 나주 불회사 전차(錢茶)의 역사와 현재의 모습을 고찰했다. 나주지역은 한국차 최초의 도래지이면서 초의선사의 차문화가 시작된 곳이다. 나주에서 출가한 초의선사가 한국 차문화의 중흥조로 불리고 있는 사실도 나주의 차문화가 초의의 다도관 정립에 영향을 주었을 개연성을 낳고 있다. 특히 다시 청림산과 가야산, 금성산 등에서 야생하는 차(茶)나무가 다른 지역에 비해 월등히 높은 유전변이를 보유하고 있는 것으로 나타나 향후 신품종 개발 잠재력이 클 것으로 나타났다. 차 생산 농가의 어려움을 극복하기 위해서 질이 좋고 가격이 싼 다양한 차를 생산하여 외국에 수출하는 일이다. 나주차는 천여 년 이상 이 지역의 기후와 토양에 적합하게 토착화됨에 따라, 새로운 품종을 육종하기보다는 재래종 차의 우수성을 찾는 것이 중요하다. 최근에는 금성 명다원이 제다한 ‘금황’이 2013년 보성세계명차대회에서 금상을 수상했다. 이는 나주차 브랜드 가치를 높였고, 성분이나 맛의 품평을 통해 다른 지역의 차보다 우수하다는 가능성을 보였다. 나주를 중심으로 광주광역시를 비롯하여 함평군, 무안군, 영암군, 화순군 등이 위치해 인근 주민에게 차는 ...
본 논문은 나주지역 차문화의 자원과 활성화 방안에 대한 연구이다. 그리고 지금까지 전승되고 있는 나주 불회사 전차(錢茶)의 역사와 현재의 모습을 고찰했다. 나주지역은 한국차 최초의 도래지이면서 초의선사의 차문화가 시작된 곳이다. 나주에서 출가한 초의선사가 한국 차문화의 중흥조로 불리고 있는 사실도 나주의 차문화가 초의의 다도관 정립에 영향을 주었을 개연성을 낳고 있다. 특히 다시 청림산과 가야산, 금성산 등에서 야생하는 차(茶)나무가 다른 지역에 비해 월등히 높은 유전변이를 보유하고 있는 것으로 나타나 향후 신품종 개발 잠재력이 클 것으로 나타났다. 차 생산 농가의 어려움을 극복하기 위해서 질이 좋고 가격이 싼 다양한 차를 생산하여 외국에 수출하는 일이다. 나주차는 천여 년 이상 이 지역의 기후와 토양에 적합하게 토착화됨에 따라, 새로운 품종을 육종하기보다는 재래종 차의 우수성을 찾는 것이 중요하다. 최근에는 금성 명다원이 제다한 ‘금황’이 2013년 보성세계명차대회에서 금상을 수상했다. 이는 나주차 브랜드 가치를 높였고, 성분이나 맛의 품평을 통해 다른 지역의 차보다 우수하다는 가능성을 보였다. 나주를 중심으로 광주광역시를 비롯하여 함평군, 무안군, 영암군, 화순군 등이 위치해 인근 주민에게 차는 웰빙과 힐링을 동시에 만족시켜 주는 구실을 할 것이다. 따라서 나주차는 제다, 시음, 체류 관광, 현지 구매 등이 이루어질 수 있는 최적의 조건을 가지고 있다. 인근의 다양한 백제문화를 체험하고 역사를 공부할 수 있으며, 나주 박물관, 도요지 등과 연계하여 체험 관광을 기획할 수 있다. 다음은 나주 차문화콘텐츠 개발과 활용이다. 문화콘텐츠 소재로서 초의선사, 왕건, 불회사, 운흥사 등을 활용하고 나주지역 차생산의 공동브랜드 출시, 공동상표, 차명상, 차예절교육 등을 활성화해야 한다. 나주지역문화축제의 성공을 위해서는 역사성을 연계한 문화콘텐츠 개발이 지속적으로 추진되어야 한다. 마지막으로 이 모든 노력이 나주지역의 차문화 음식, 관광이 융합한 6차 산업, 즉 ‘녹색농촌체험마을’을 선정하여 나주지역의 유명 관광지에 차문화를 접목하여 1차 산업과 2, 3차 산업이 서고 유기적으로 결합 되어야 한다. 나주에서 숙박시설과 함께 불회사, 운흥사, 주변 전통 가옥을 활용하는 방안도 대안이 될 수 있다. 이를 위해 ‘나주 차문화의 길’, ‘차를 통한 예절・인성교육 평생 프로그램’ 개발도 필요하다. 이를 위해 지자체 지원과 주민의 참여가 필요하다.
본 논문은 나주지역 차문화의 자원과 활성화 방안에 대한 연구이다. 그리고 지금까지 전승되고 있는 나주 불회사 전차(錢茶)의 역사와 현재의 모습을 고찰했다. 나주지역은 한국차 최초의 도래지이면서 초의선사의 차문화가 시작된 곳이다. 나주에서 출가한 초의선사가 한국 차문화의 중흥조로 불리고 있는 사실도 나주의 차문화가 초의의 다도관 정립에 영향을 주었을 개연성을 낳고 있다. 특히 다시 청림산과 가야산, 금성산 등에서 야생하는 차(茶)나무가 다른 지역에 비해 월등히 높은 유전변이를 보유하고 있는 것으로 나타나 향후 신품종 개발 잠재력이 클 것으로 나타났다. 차 생산 농가의 어려움을 극복하기 위해서 질이 좋고 가격이 싼 다양한 차를 생산하여 외국에 수출하는 일이다. 나주차는 천여 년 이상 이 지역의 기후와 토양에 적합하게 토착화됨에 따라, 새로운 품종을 육종하기보다는 재래종 차의 우수성을 찾는 것이 중요하다. 최근에는 금성 명다원이 제다한 ‘금황’이 2013년 보성세계명차대회에서 금상을 수상했다. 이는 나주차 브랜드 가치를 높였고, 성분이나 맛의 품평을 통해 다른 지역의 차보다 우수하다는 가능성을 보였다. 나주를 중심으로 광주광역시를 비롯하여 함평군, 무안군, 영암군, 화순군 등이 위치해 인근 주민에게 차는 웰빙과 힐링을 동시에 만족시켜 주는 구실을 할 것이다. 따라서 나주차는 제다, 시음, 체류 관광, 현지 구매 등이 이루어질 수 있는 최적의 조건을 가지고 있다. 인근의 다양한 백제문화를 체험하고 역사를 공부할 수 있으며, 나주 박물관, 도요지 등과 연계하여 체험 관광을 기획할 수 있다. 다음은 나주 차문화콘텐츠 개발과 활용이다. 문화콘텐츠 소재로서 초의선사, 왕건, 불회사, 운흥사 등을 활용하고 나주지역 차생산의 공동브랜드 출시, 공동상표, 차명상, 차예절교육 등을 활성화해야 한다. 나주지역문화축제의 성공을 위해서는 역사성을 연계한 문화콘텐츠 개발이 지속적으로 추진되어야 한다. 마지막으로 이 모든 노력이 나주지역의 차문화 음식, 관광이 융합한 6차 산업, 즉 ‘녹색농촌체험마을’을 선정하여 나주지역의 유명 관광지에 차문화를 접목하여 1차 산업과 2, 3차 산업이 서고 유기적으로 결합 되어야 한다. 나주에서 숙박시설과 함께 불회사, 운흥사, 주변 전통 가옥을 활용하는 방안도 대안이 될 수 있다. 이를 위해 ‘나주 차문화의 길’, ‘차를 통한 예절・인성교육 평생 프로그램’ 개발도 필요하다. 이를 위해 지자체 지원과 주민의 참여가 필요하다.
This study is a research on the current status of tea culture and activation plans in Naju. In the first place, it used a new perspective to approach the Buddhism of Marananta (摩羅難陀) and the introduction of tea centering on Bulhoe Temple (佛會寺) of Naju based on the tea culture of Naju. It also consid...
This study is a research on the current status of tea culture and activation plans in Naju. In the first place, it used a new perspective to approach the Buddhism of Marananta (摩羅難陀) and the introduction of tea centering on Bulhoe Temple (佛會寺) of Naju based on the tea culture of Naju. It also considered natural environment and culture of Naju, correlation between Buddhism and tea, tea plant colony most held in Korea, and history of jeon cha(錢茶) handed down till now in Bulhoe Temple, Naju and the present. Naju has advantages in that it is the first site for Korean tea and the starting point for Seon Master Choui’s tea culture. The fact that Seon Master Choui who became a Buddhist monk in Naju is called as reviver of Korean tea culture probably have influenced Choui’s view on tea ceremony. Especially the tea plant (茶) which grows wild in Mt. Cheongrim, Mt. Gaya, and Mt. Geumseong appears to retain much higher genetic variations than other regions and thus has a higher potential for future development of new plant variety. Naju has been selected a lot as genetic resources of wild tea plant preservation area in Korea. It has 39 places as wild tea plant preservation area recommended by the Korea Forest Research Institute in 2009. The fact that Naju has been selected a lot as genetic variations of wild tea plant preservation area in Korea has many meanings. What is the most important to overcome the difficulty among domestic tea farms is to produce good quality and less expensive various kinds of tea and get an advantage in the competition with the neighboring countries. To do so, they need to foster new varieties and grow tea plants in the mechanized environment. To foster new varieties, the underlying genetic resources should be preserved in advance. Naju tea has been naturalized to the climate and soil of Naju for more than thousand years and no inflow of varieties into the wild tea colony from other regions. Sorting out superspecies among Naju’s intrinsic domestic varieties and increasing the varieties with cuttage rather than fostering new varieties will help to preserve Naju tea’s genetics and determine the flavor characteristics. Jeon cha tea manufacture method created during the Japanese colonial era has been handed down in Naju. ‘Geumhwang’ made by the Geumseong Myeongdawon (or tea garden) was granted Gold Award in fermented tea sector in Boseong World Famous Tea Contest of 2013. This elevated the value of Naju tea brand and proved its superiority over the other regions through component or taste show. This needs to be used as a proper advertisement means for continuous publicity. There are Gwangju Metropolitan City, Hampyeong-gun, Muan-gun, Yeongam-gun, and Hwasoon-gun centering on Naju. They are all located nearby and so if Naju tea is produced stably and continues to be advertised, it will develop. As part of personality education, tea has recently been used a lot and so it is easy to use tea culture experience program for students. Nearby, there are Gwangju Metropolitan City and Yeonggwang, where the proportion of productive population is high as a result of industrialisation. Therefore, the tea in Naju satisfies both wellbeing and healing. Naju tea has the optimal condition for tea manufacture, tasting, stay tourism, and local purchase. Tourists can experience various Baekje cultures nearby and study history and tourist agencies can plan experience tour in connection with Naju Museum, Kiln Site, etc. Above all, Hadong and Boseong has already been experienced a lot by many citizens as tourist attractions. Now we need new experience tour at the place that is much closer to us, which can minimize time and cost. As a new consumer, we can reduce the entire cost and purchase products as much as the cost was reduced. The brand recognition of Naju, which means that Naju tea cannot be easily purchased by general consumers is the biggest threat. Consumer’s desire has to lead to easy purchase, but it is difficult because there are not various types of product. Naju tea is difficult to be purchased or used by Naju citizens or people in other regions. The activation plans for Naju tea culture are above all Naju’s development of Naju tea experience goods with cultural resources and tourism industry in that region. In manufacturing sector as well, Naju needs to make its original technical improvement for producing high-quality and high-class products continuously. On the other hand, they need to make efforts to discover hidden tea makers and their secret methods and commercialize them widely. For example, they need to develop the tools related to tteok cha, for example tea utensils and tea cups in connection with advanced technologies in Naju. The next is utilizing the tea culture contents of Naju. As material for cultural contents, tea culture includes launching of co-brand for tea production of Naju with Seon Master Choui, Wang Jian, Bulhoe Temple, and Unheungsa Temple, joint design (teashop, tea manufacturing factory), tea meditation, and tea etiquette education. In addition, to hold a Naju cultural festival successfully, cultural contents in connection with tea culture having differentiation from other regions and historicality need to be developed continuously rather than short-term temporary one. Finally, all of these efforts have to be developed in a systematic and comprehensive way between 1st industry and 2nd and 3rd industry by selecting the 6th industry of tea culture, ‘Green Village’ and connecting tea culture with famous tourist attractions of Naju. There is only one dawon(or tea garden) called as Suyeondawon, thoroughly equipped with lodging facilities in Naju, but utilization of Bulhoe temple, Unheung Temple, and traditional houses can be an alternative. As basic programs for this, ‘Way to Naju Tea Culture’ and ‘Tea Etiquette and Personality Education Lifelong Program’ need to be developed first. Such efforts have to be selected as important task for local government and both citizens and the local government should put more concentrated attention. From now on, they have to take more interests in tea culture education and make tea education performed with tea culture groups in Naju. Like this, there are problems of Naju tea that have to be corrected in the short term, but most of them are difficult to be solved without cooperation between government office and farm families according to long-term plan. Farm families have to support and cooperate for labor division in tea manufacture skills and product development, various co-brand development, and joint marketing.
This study is a research on the current status of tea culture and activation plans in Naju. In the first place, it used a new perspective to approach the Buddhism of Marananta (摩羅難陀) and the introduction of tea centering on Bulhoe Temple (佛會寺) of Naju based on the tea culture of Naju. It also considered natural environment and culture of Naju, correlation between Buddhism and tea, tea plant colony most held in Korea, and history of jeon cha(錢茶) handed down till now in Bulhoe Temple, Naju and the present. Naju has advantages in that it is the first site for Korean tea and the starting point for Seon Master Choui’s tea culture. The fact that Seon Master Choui who became a Buddhist monk in Naju is called as reviver of Korean tea culture probably have influenced Choui’s view on tea ceremony. Especially the tea plant (茶) which grows wild in Mt. Cheongrim, Mt. Gaya, and Mt. Geumseong appears to retain much higher genetic variations than other regions and thus has a higher potential for future development of new plant variety. Naju has been selected a lot as genetic resources of wild tea plant preservation area in Korea. It has 39 places as wild tea plant preservation area recommended by the Korea Forest Research Institute in 2009. The fact that Naju has been selected a lot as genetic variations of wild tea plant preservation area in Korea has many meanings. What is the most important to overcome the difficulty among domestic tea farms is to produce good quality and less expensive various kinds of tea and get an advantage in the competition with the neighboring countries. To do so, they need to foster new varieties and grow tea plants in the mechanized environment. To foster new varieties, the underlying genetic resources should be preserved in advance. Naju tea has been naturalized to the climate and soil of Naju for more than thousand years and no inflow of varieties into the wild tea colony from other regions. Sorting out superspecies among Naju’s intrinsic domestic varieties and increasing the varieties with cuttage rather than fostering new varieties will help to preserve Naju tea’s genetics and determine the flavor characteristics. Jeon cha tea manufacture method created during the Japanese colonial era has been handed down in Naju. ‘Geumhwang’ made by the Geumseong Myeongdawon (or tea garden) was granted Gold Award in fermented tea sector in Boseong World Famous Tea Contest of 2013. This elevated the value of Naju tea brand and proved its superiority over the other regions through component or taste show. This needs to be used as a proper advertisement means for continuous publicity. There are Gwangju Metropolitan City, Hampyeong-gun, Muan-gun, Yeongam-gun, and Hwasoon-gun centering on Naju. They are all located nearby and so if Naju tea is produced stably and continues to be advertised, it will develop. As part of personality education, tea has recently been used a lot and so it is easy to use tea culture experience program for students. Nearby, there are Gwangju Metropolitan City and Yeonggwang, where the proportion of productive population is high as a result of industrialisation. Therefore, the tea in Naju satisfies both wellbeing and healing. Naju tea has the optimal condition for tea manufacture, tasting, stay tourism, and local purchase. Tourists can experience various Baekje cultures nearby and study history and tourist agencies can plan experience tour in connection with Naju Museum, Kiln Site, etc. Above all, Hadong and Boseong has already been experienced a lot by many citizens as tourist attractions. Now we need new experience tour at the place that is much closer to us, which can minimize time and cost. As a new consumer, we can reduce the entire cost and purchase products as much as the cost was reduced. The brand recognition of Naju, which means that Naju tea cannot be easily purchased by general consumers is the biggest threat. Consumer’s desire has to lead to easy purchase, but it is difficult because there are not various types of product. Naju tea is difficult to be purchased or used by Naju citizens or people in other regions. The activation plans for Naju tea culture are above all Naju’s development of Naju tea experience goods with cultural resources and tourism industry in that region. In manufacturing sector as well, Naju needs to make its original technical improvement for producing high-quality and high-class products continuously. On the other hand, they need to make efforts to discover hidden tea makers and their secret methods and commercialize them widely. For example, they need to develop the tools related to tteok cha, for example tea utensils and tea cups in connection with advanced technologies in Naju. The next is utilizing the tea culture contents of Naju. As material for cultural contents, tea culture includes launching of co-brand for tea production of Naju with Seon Master Choui, Wang Jian, Bulhoe Temple, and Unheungsa Temple, joint design (teashop, tea manufacturing factory), tea meditation, and tea etiquette education. In addition, to hold a Naju cultural festival successfully, cultural contents in connection with tea culture having differentiation from other regions and historicality need to be developed continuously rather than short-term temporary one. Finally, all of these efforts have to be developed in a systematic and comprehensive way between 1st industry and 2nd and 3rd industry by selecting the 6th industry of tea culture, ‘Green Village’ and connecting tea culture with famous tourist attractions of Naju. There is only one dawon(or tea garden) called as Suyeondawon, thoroughly equipped with lodging facilities in Naju, but utilization of Bulhoe temple, Unheung Temple, and traditional houses can be an alternative. As basic programs for this, ‘Way to Naju Tea Culture’ and ‘Tea Etiquette and Personality Education Lifelong Program’ need to be developed first. Such efforts have to be selected as important task for local government and both citizens and the local government should put more concentrated attention. From now on, they have to take more interests in tea culture education and make tea education performed with tea culture groups in Naju. Like this, there are problems of Naju tea that have to be corrected in the short term, but most of them are difficult to be solved without cooperation between government office and farm families according to long-term plan. Farm families have to support and cooperate for labor division in tea manufacture skills and product development, various co-brand development, and joint marketing.
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