Motion graphics have emerged as a powerful means of communication that can be delivered in a single message using space, typography, time and movement, and sound. While the information society has had a profound influence as a means of communication, the emergence of motion infographics has been...
Motion graphics have emerged as a powerful means of communication that can be delivered in a single message using space, typography, time and movement, and sound. While the information society has had a profound influence as a means of communication, the emergence of motion infographics has been increasingly spotlighted as an effective communication method in a complex media environment with images that add dynamic movement and auditory elements to existing static infographics. Reviewing the component characteristics and role of motion infographic has an important impact on finding the positive effects of communication for efficient information delivery. Therefore, the design characteristics of motion infographic graphics investigated the understanding and transmission effects of visual information. The differences in components of image and motion infographic graphics were then investigated to study the visual information effects through case analysis and empirical analysis of previous studies. In addition, the effects of factors other than the visual components of motion infographic on communication were examined through statistical surveys through questionnaires. In the case analysis results of previous studies based on the components of image infographic and motion infographic graphics, motion infographic graphics contain more components and can be compared than image infographic graphics. In addition, the visual information effect on motion infographic graphics is slightly higher than that of image infographic graphics, but contrary to expectations, the auditory factor does not significantly affect them. This replaces the role of some auditory elements in the visualization of information, so it is considered to have a negative impact on the audience due to the provision of redundant information. The strategic use of motion infographic is not just a presentation-like scene shift, but a frame rate change, the benefits of motion effects, to visualize vivid and bold motion and transition. It may be efficient to create narration effects only when highlighting informational messages and to replace repetitive common messages with background music and sound effects or silent messages to create flexible stimuli that focus only on the screen. On the other hand, motion infographic storytelling is one-way, so information priorities have limitations that producers decide. If you don't focus, you might not be able to communicate instant information and you need to design the platform considering interference from external factors. Alternatively, interactive infographic graphics can be used to reflect when an audience reads storytelling information. The information priority of interactive infographic graphics is determined by the acceptor, so you can judge yourself without skipping information that is important to you. Based on these results, it is suggested that motion infographic graphics as the story progresses require the proper arrangement and effect of visual and auditory components and the arrangement of adjustments or omissions to develop the rhythm changes on the screen, and that visual effects of interactions between informants and receivers should be constructed together to ensure that meaningful information sharing can be positively affected.
Motion graphics have emerged as a powerful means of communication that can be delivered in a single message using space, typography, time and movement, and sound. While the information society has had a profound influence as a means of communication, the emergence of motion infographics has been increasingly spotlighted as an effective communication method in a complex media environment with images that add dynamic movement and auditory elements to existing static infographics. Reviewing the component characteristics and role of motion infographic has an important impact on finding the positive effects of communication for efficient information delivery. Therefore, the design characteristics of motion infographic graphics investigated the understanding and transmission effects of visual information. The differences in components of image and motion infographic graphics were then investigated to study the visual information effects through case analysis and empirical analysis of previous studies. In addition, the effects of factors other than the visual components of motion infographic on communication were examined through statistical surveys through questionnaires. In the case analysis results of previous studies based on the components of image infographic and motion infographic graphics, motion infographic graphics contain more components and can be compared than image infographic graphics. In addition, the visual information effect on motion infographic graphics is slightly higher than that of image infographic graphics, but contrary to expectations, the auditory factor does not significantly affect them. This replaces the role of some auditory elements in the visualization of information, so it is considered to have a negative impact on the audience due to the provision of redundant information. The strategic use of motion infographic is not just a presentation-like scene shift, but a frame rate change, the benefits of motion effects, to visualize vivid and bold motion and transition. It may be efficient to create narration effects only when highlighting informational messages and to replace repetitive common messages with background music and sound effects or silent messages to create flexible stimuli that focus only on the screen. On the other hand, motion infographic storytelling is one-way, so information priorities have limitations that producers decide. If you don't focus, you might not be able to communicate instant information and you need to design the platform considering interference from external factors. Alternatively, interactive infographic graphics can be used to reflect when an audience reads storytelling information. The information priority of interactive infographic graphics is determined by the acceptor, so you can judge yourself without skipping information that is important to you. Based on these results, it is suggested that motion infographic graphics as the story progresses require the proper arrangement and effect of visual and auditory components and the arrangement of adjustments or omissions to develop the rhythm changes on the screen, and that visual effects of interactions between informants and receivers should be constructed together to ensure that meaningful information sharing can be positively affected.
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