영화라는 대중적인 매체의 창작물은 현재 OTT플랫폼인 넷플릭스(Netflix)에서의 활발한 보급을 보인다. 이전에 개봉된 영화, 개봉 중인 영화, 넷플릭스 자체에서 만든 오리지널 시리즈물까지 다양한 소재와 여러 장르의 영화를 보유하여 가입자들에게 스트리밍 서비스를 제공하고 있다. 많은 OTT플랫폼 중에서도 넷플릭스(Netflix)는 190개국 이상에서 매달 30억 시간 이상의 프로그램과 영화를 시청하는 8,600만 이상의 가입자를 확보한 세계 최대의 ‘인터넷 ...
영화라는 대중적인 매체의 창작물은 현재 OTT플랫폼인 넷플릭스(Netflix)에서의 활발한 보급을 보인다. 이전에 개봉된 영화, 개봉 중인 영화, 넷플릭스 자체에서 만든 오리지널 시리즈물까지 다양한 소재와 여러 장르의 영화를 보유하여 가입자들에게 스트리밍 서비스를 제공하고 있다. 많은 OTT플랫폼 중에서도 넷플릭스(Netflix)는 190개국 이상에서 매달 30억 시간 이상의 프로그램과 영화를 시청하는 8,600만 이상의 가입자를 확보한 세계 최대의 ‘인터넷 TV 네트워크(internet Television Network)’ 이다. 넷플릭스에는 ‘넷플릭스 오리지널 시리즈’가 존재한다. 기존의 대형 방송사가 아닌 OTT 서비스 업체에서 자체 제작하기에 더욱 주목을 받고 있고, 넷플릭스 오리지널 시리즈물을 기획·제작하면서 넷플릭스만의 단독적인 콘텐츠를 확립해 나가고 있으며 일반 TV방송 프로그램보다 더 높은 화제성을 보이고 있다. 이러한 OTT플랫폼의 발전과 이를 활용한 영화의 보급은 무용과 연계될 수 있는 다양한 가능성을 보여주고 있다. 무용영화의 제작을 통해 영화적인 기술로 표현을 확장하고 OTT 플랫폼을 통해 접근성을 높히면서 대중들에게 가까이 다가갈 수 있다. 따라서 본 연구는 OTT플랫폼 넷플릭스(Netflix)가 서비스하고 있는 예술무용 영화 사례를 연구하고 무용의 다양한 활용을 기대하는 바이다. 이를 통해 변화해가는 사회에 발맞춰 다양한 플랫폼이 발달하고 있음에 따라 무용이 대중들에게 더욱 친근하게 다가갈 수 있는 발판을 마련하고자 하였다.
영화라는 대중적인 매체의 창작물은 현재 OTT플랫폼인 넷플릭스(Netflix)에서의 활발한 보급을 보인다. 이전에 개봉된 영화, 개봉 중인 영화, 넷플릭스 자체에서 만든 오리지널 시리즈물까지 다양한 소재와 여러 장르의 영화를 보유하여 가입자들에게 스트리밍 서비스를 제공하고 있다. 많은 OTT플랫폼 중에서도 넷플릭스(Netflix)는 190개국 이상에서 매달 30억 시간 이상의 프로그램과 영화를 시청하는 8,600만 이상의 가입자를 확보한 세계 최대의 ‘인터넷 TV 네트워크(internet Television Network)’ 이다. 넷플릭스에는 ‘넷플릭스 오리지널 시리즈’가 존재한다. 기존의 대형 방송사가 아닌 OTT 서비스 업체에서 자체 제작하기에 더욱 주목을 받고 있고, 넷플릭스 오리지널 시리즈물을 기획·제작하면서 넷플릭스만의 단독적인 콘텐츠를 확립해 나가고 있으며 일반 TV방송 프로그램보다 더 높은 화제성을 보이고 있다. 이러한 OTT플랫폼의 발전과 이를 활용한 영화의 보급은 무용과 연계될 수 있는 다양한 가능성을 보여주고 있다. 무용영화의 제작을 통해 영화적인 기술로 표현을 확장하고 OTT 플랫폼을 통해 접근성을 높히면서 대중들에게 가까이 다가갈 수 있다. 따라서 본 연구는 OTT플랫폼 넷플릭스(Netflix)가 서비스하고 있는 예술무용 영화 사례를 연구하고 무용의 다양한 활용을 기대하는 바이다. 이를 통해 변화해가는 사회에 발맞춰 다양한 플랫폼이 발달하고 있음에 따라 무용이 대중들에게 더욱 친근하게 다가갈 수 있는 발판을 마련하고자 하였다.
Today, the pandemic caused by corona has led to rapid social changes, and non-face-to-face systems are becoming more important and new uses and developments of various media are constantly taking place. Among them, the performance industry, which sat face-to-face with the audience and...
Today, the pandemic caused by corona has led to rapid social changes, and non-face-to-face systems are becoming more important and new uses and developments of various media are constantly taking place. Among them, the performance industry, which sat face-to-face with the audience and exchanged realistic communication and breathing, is also communicating with the audience by converting the actual performance to YouTube and Naver TV live broadcasts or recording them later. This change may be difficult because it is different from the way it has been done so far, but if it is used efficiently in line with the changing society, it can stimulate greater publicity and curiosity through the combination of media that have been deeply established in the public. The current dance, in which various cultures interact, is combined with other genres and active exchanges and collaboration with various media. It makes it possible to express complex effects, unrealistic effects, and fantasy effects that could not be realized in the field. Video media can be seen simultaneously by more people through mass production, mass cloning, and mass distribution, which implies both popularity and commerciality. Therefore, many current cultures produced through video media are now leading popular culture and are represented by visual and visual culture. Among these diverse media, movies have become a representative medium for popular culture in the era of increased public access to video media since the late 1980s, and art of various genres, including dance, is greatly influenced by the production of films. It was recognized as the most leading medium in the theater and the newest medium to experience modernity through new sensory stimuli. It also has a long history enough to achieve the "100th anniversary of Korean films" and is now the most actively enjoyed culture by the public. Given that the company is making constant progress in terms of audience mobilization and production environment, it is no exaggeration to say that the growth of Korean films has been accompanied by the ups and downs of Korean society. Therefore, the public who has been with the film has become more familiar and enjoyable, and the film continues to gain popular support as a vanguard of comforting ordinary people and globalizing Korean culture. Film is a comprehensive art that combines many things. It is the text on the screen that projects the screen to convey the story, simultaneously visual images, and implements all of these means of delivery by satisfying them with complex yet diverse representation methods. This work is expanded through communication with the public, and various interpretations and opinions in the same message appear and share them with each other. For example, the film "Milyang," which many people know as a winner of the Cannes Film Festival's Best Actress Award, has a message related to religious issues and Christianity has been adopted as a representative symbol. The director has given messages and meanings to various discussions regarding questions, forgiveness, salvation, and human identity, but it is up to the audience to interpret them. Therefore, the interpretation of film critics, as well as Christians and ordinary audiences, was different, and many reviews, praise, and criticism were poured out. This is because the implications contained in a film clearly revealed the reality of the Christian community and were interpreted as messages and meanings depending on the position of the audience and the presence of religion, whether it was a religious or simple meaning. If a director delivers his message as a movie, the audience wants to share their values and judgments with the director or other audience through their own interpretation. The movie, which has been expanded through public communication, becomes a hot topic and the interest increases as the culture and various materials contained in it are naturally talked about. As such, the movie makes the audience curious about the culture and new leisure life that they have never encountered. The theme song of the movie, which has achieved big and small box office hits the top of the music site, and if it is a newly adapted film based on existing book works, the literary work becomes a bestseller in a moment, and audiences who are impressed with dance performances are interested in dance performances. In addition, people who watched movies exposed to dance have a great interest in and interest in dance performances and express their desire to learn dance or participate in the performance (Kim Han-na, 2012). Therefore, movies exposed to dance can be valuable works that raise positive perceptions, curiosity, and desire for participation in general audiences who have never encountered dance, and expose dance more effectively and highlight artistry due to the use and popularity of technology that cannot be implemented on the spot. The popular media creation of such films is now actively distributed on Netflix, the OTT platform. It provides streaming services to subscribers by possessing a variety of materials and genres, including previously released films, in-release films, and original series made by Netflix itself. Among many OTT platforms, Netflix is the world's largest Internet Television Network with more than 86 million subscribers watching more than 3 billion hours of programs and movies every month in more than 190 countries (Kim Hee-kyung, 2017). According to the U.S. online media "Visual Capital List," Netflix ranked 17th in the global innovative company rankings in 2020, ranking first among OTT platforms. Netflix revolutionizes the media industry by rapidly changing video consumption patterns. Public interest in OTT platform contents is increasing through Netflix. Due to the creation of Covid-19, Netflix became a big beneficiary of the Covid-19 crisis, and the increase in the number of subscribers in the third quarter of 2019 compared to the first quarter of 2017 increased sharply from 4.7 million to 14.5 million in Asia. In December 2020, the number of global subscribers surpassed 200 million, rapidly increasing its influence. Netflix has the original Netflix series. It is drawing more attention for OTT service companies to produce their own products, not for large broadcasters, and all episodes of a season are released once a year every day. In the case of the movie, "Seungri-ho," a Netflix original series film released in February 2021, was originally scheduled to be released in July 2020, but due to the suspension of the theater due to corona and a decrease in the number of viewers, it gave up its release and tried to switch to the Netflix original series. Shortly after its release, it gained high attention as it ranked No. 1 in the top 10 Netflix content rankings and reduced the risk of pushing ahead with its release in theaters through the transition to the Netflix original series, generating more revenue. In addition, Netflix's original series such as "Health Teacher Ahn Eun-young," "Kingdom," and "Human Class" are being planned and produced, establishing Netflix's exclusive contents and showing a higher buzz than regular TV broadcasting programs. As such, Netflix Original Series, which produces content on the OTT platform itself, is increasing its awareness every year and 25 arbitrary contents are currently being produced. The development of these OTT platforms and the distribution of films using them demonstrates a variety of possibilities that can be linked to dance. Through the production of dance films, the expression can be expanded to cinematic technology and accessible through the OTT platform, while approaching the public. Therefore, this study studies the examples of art dance films serviced by OTT platform Netflix and expects various uses of dance. Through this, as various platforms are developing in line with the changing society, it was intended to pave the way for dance to become more friendly to the public
Today, the pandemic caused by corona has led to rapid social changes, and non-face-to-face systems are becoming more important and new uses and developments of various media are constantly taking place. Among them, the performance industry, which sat face-to-face with the audience and exchanged realistic communication and breathing, is also communicating with the audience by converting the actual performance to YouTube and Naver TV live broadcasts or recording them later. This change may be difficult because it is different from the way it has been done so far, but if it is used efficiently in line with the changing society, it can stimulate greater publicity and curiosity through the combination of media that have been deeply established in the public. The current dance, in which various cultures interact, is combined with other genres and active exchanges and collaboration with various media. It makes it possible to express complex effects, unrealistic effects, and fantasy effects that could not be realized in the field. Video media can be seen simultaneously by more people through mass production, mass cloning, and mass distribution, which implies both popularity and commerciality. Therefore, many current cultures produced through video media are now leading popular culture and are represented by visual and visual culture. Among these diverse media, movies have become a representative medium for popular culture in the era of increased public access to video media since the late 1980s, and art of various genres, including dance, is greatly influenced by the production of films. It was recognized as the most leading medium in the theater and the newest medium to experience modernity through new sensory stimuli. It also has a long history enough to achieve the "100th anniversary of Korean films" and is now the most actively enjoyed culture by the public. Given that the company is making constant progress in terms of audience mobilization and production environment, it is no exaggeration to say that the growth of Korean films has been accompanied by the ups and downs of Korean society. Therefore, the public who has been with the film has become more familiar and enjoyable, and the film continues to gain popular support as a vanguard of comforting ordinary people and globalizing Korean culture. Film is a comprehensive art that combines many things. It is the text on the screen that projects the screen to convey the story, simultaneously visual images, and implements all of these means of delivery by satisfying them with complex yet diverse representation methods. This work is expanded through communication with the public, and various interpretations and opinions in the same message appear and share them with each other. For example, the film "Milyang," which many people know as a winner of the Cannes Film Festival's Best Actress Award, has a message related to religious issues and Christianity has been adopted as a representative symbol. The director has given messages and meanings to various discussions regarding questions, forgiveness, salvation, and human identity, but it is up to the audience to interpret them. Therefore, the interpretation of film critics, as well as Christians and ordinary audiences, was different, and many reviews, praise, and criticism were poured out. This is because the implications contained in a film clearly revealed the reality of the Christian community and were interpreted as messages and meanings depending on the position of the audience and the presence of religion, whether it was a religious or simple meaning. If a director delivers his message as a movie, the audience wants to share their values and judgments with the director or other audience through their own interpretation. The movie, which has been expanded through public communication, becomes a hot topic and the interest increases as the culture and various materials contained in it are naturally talked about. As such, the movie makes the audience curious about the culture and new leisure life that they have never encountered. The theme song of the movie, which has achieved big and small box office hits the top of the music site, and if it is a newly adapted film based on existing book works, the literary work becomes a bestseller in a moment, and audiences who are impressed with dance performances are interested in dance performances. In addition, people who watched movies exposed to dance have a great interest in and interest in dance performances and express their desire to learn dance or participate in the performance (Kim Han-na, 2012). Therefore, movies exposed to dance can be valuable works that raise positive perceptions, curiosity, and desire for participation in general audiences who have never encountered dance, and expose dance more effectively and highlight artistry due to the use and popularity of technology that cannot be implemented on the spot. The popular media creation of such films is now actively distributed on Netflix, the OTT platform. It provides streaming services to subscribers by possessing a variety of materials and genres, including previously released films, in-release films, and original series made by Netflix itself. Among many OTT platforms, Netflix is the world's largest Internet Television Network with more than 86 million subscribers watching more than 3 billion hours of programs and movies every month in more than 190 countries (Kim Hee-kyung, 2017). According to the U.S. online media "Visual Capital List," Netflix ranked 17th in the global innovative company rankings in 2020, ranking first among OTT platforms. Netflix revolutionizes the media industry by rapidly changing video consumption patterns. Public interest in OTT platform contents is increasing through Netflix. Due to the creation of Covid-19, Netflix became a big beneficiary of the Covid-19 crisis, and the increase in the number of subscribers in the third quarter of 2019 compared to the first quarter of 2017 increased sharply from 4.7 million to 14.5 million in Asia. In December 2020, the number of global subscribers surpassed 200 million, rapidly increasing its influence. Netflix has the original Netflix series. It is drawing more attention for OTT service companies to produce their own products, not for large broadcasters, and all episodes of a season are released once a year every day. In the case of the movie, "Seungri-ho," a Netflix original series film released in February 2021, was originally scheduled to be released in July 2020, but due to the suspension of the theater due to corona and a decrease in the number of viewers, it gave up its release and tried to switch to the Netflix original series. Shortly after its release, it gained high attention as it ranked No. 1 in the top 10 Netflix content rankings and reduced the risk of pushing ahead with its release in theaters through the transition to the Netflix original series, generating more revenue. In addition, Netflix's original series such as "Health Teacher Ahn Eun-young," "Kingdom," and "Human Class" are being planned and produced, establishing Netflix's exclusive contents and showing a higher buzz than regular TV broadcasting programs. As such, Netflix Original Series, which produces content on the OTT platform itself, is increasing its awareness every year and 25 arbitrary contents are currently being produced. The development of these OTT platforms and the distribution of films using them demonstrates a variety of possibilities that can be linked to dance. Through the production of dance films, the expression can be expanded to cinematic technology and accessible through the OTT platform, while approaching the public. Therefore, this study studies the examples of art dance films serviced by OTT platform Netflix and expects various uses of dance. Through this, as various platforms are developing in line with the changing society, it was intended to pave the way for dance to become more friendly to the public
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