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논문 상세정보

여고생의 복색 선호와 성격특성과의 상관연구

The Relationship Between Color & Clothing Color Preference And Personality Traits Among High School Girls

Abstract

The purpose of this study was to investigate the relationship between color & clothing color preferences and three personality traits. Personality traits were measured with chung's Personality Scale. The questionare measuring Color & Clothing color preferences consisted of items designed to assess color preference, color repugnance clothing color preferences. These questionaire were administered to 302 senior high school girls in Seoul. Statistical analysis consisted of corelation and chi-square-test. The result were; 1) Activity, stability, sociability was no significant related to color preference. 2) Activity, sociability was positively related to color repugnance in Value but stability was no significant. 3) Sociability and stability was positively related to color preference, but activity and stability was no significant. 4) There was a positive relationship between color preference and clothing color preference. (r=0.8867) 5) The most preferred colors were white, light blue, and light green. The most repugnated colors were light red, dark red purple, and dark yellow. 6) The most preferred clothing colors were yellow, pink, and green in Spring, white and blue in Summer all kinds of colors, colors in Autumn, and Black and Grey in Winter.

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이 논문을 인용한 문헌 (4)

  1. 2000. "Fashion Image Segmentation of 20's Female Apparel Market and Apparel Color Preferences" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(1): 3~14 
  2. 2001. "The Differences of Apparel Evaluation on Consumers Personality Types" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(2): 249~258 
  3. 2001. "The Preferred Clothing Images and Clothing Behaviors on Personality Types" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(3): 606~616 
  4. 2002. "Classifications of Skin Colors on Korean Elderly Women and their Preference Colors" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(2): 303~314 

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