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NTIS 바로가기정보처리학회논문지. The KIPS transactions. Part D. Part D, v.9D no.4, 2002년, pp.733 - 744
정윤 (한국외국어대 경영학과) , 황석해 (애드잇정보기술) , 김효인 (한국오라클 시스템엔지니어)
This paper propose a communication-based model of relationship marketing and study relationship development between e-business marketing and traditional marketing theory and then show the application of improved relationship marketing model in the e-business. Although e-business already has been an ...
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