초록

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Abstract ▼ AI-Helper

We examine the response patterns to web survey with a series of experiments embedded in a survey of students at the Sookmyung Women's University. A sample of 960 students was sent e-mail invitation to participate in a internet survey, The response rate was 53.9% except partial and overall non-respon...

We examine the response patterns to web survey with a series of experiments embedded in a survey of students at the Sookmyung Women's University. A sample of 960 students was sent e-mail invitation to participate in a internet survey, The response rate was 53.9% except partial and overall non-response. Methodological experiments included the use of a pre-notification, reminder notices as well as the type of questionnaire. These factors that manipulate the perceived burden of the task had an effect on the likelihood of accepting the survey invitation. This paper discusses the overall implementation and outcome of the survey, and describes the results of the imbedded design experiments. Also we compared the representative of self-selected and probability sample.