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NTIS 바로가기韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.19 no.5, 2004년, pp.544 - 555
김영규 (계명대학교 관광경영학과) , 최영준 (영산대학교 호텔관광학부)
The purpose of this study is to highlight the importance of relationship marketing which has been developed as an alternative way of handling marketing in family restaurants. This study focused on the consumers' behavior - mainly their switching behavior and loyalty toward relationship marketing act...
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