[논문]Influence of Cultural Activities on Korean Youth Fashion From 1997 to 2004

Cho Yeagene; Park Meegnee

Influence of Cultural Activities on Korean Youth Fashion From 1997 to 2004 원문보기

International journal of costume, v.4 no.2, 2004년, pp.30 - 39

Cho Yeagene (Dept. of Clothing & Textiles, Kyung-Hee University) , Park Meegnee (Dept. of Clothing & Textiles, Kyung-Hee University)

Abstract ▼ AI-Helper

This study aims to investigate various cultural activities of the Korean youth including the subcultural and popular cultural activities and their characteristics and influences on the youth fashion during the period 1996-2004. This study employs a qualitative approach based on the previous discussions of relevant literatures dealing with Korean youth culture and their fashion styles. The result of the study shows that the most prominent characteristic in youth fashion of the period was 'bricolage.' The appearance of 'Seotaiji' and the activities of his group laid the cornerstone of youth culture in the early 1990's. The influence of postmodernism changed the conventional sexism and androgynous outfit thrived. The androgynous effect also had strong influence on men's fashion in what turned out to be Metro-Sexual in early 2004. During the period 2000-2004 the postmodernism regained its popularity both in culture and fashion. 'Body' was also an important part of youth culture and has become the most popular and prevalent word of this era. At the same time the 'Well-Being' and sports look were the new trend of youth fashion. Sports look, also known as Caports, is one of these new trends and the most important youth fashion style like mix & match reformation. The youth became more and more aware of the body image and were interested in fashion as well. This trend awareness of their body and Well-Being image as well as their inclination to the fashion in the youth is expected to continue. Therefore the fashion industry, as their marketing strategy, needs to analyze the characteristics of the cultural trends among the youth and to prepare for the future need of youth fashion.

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문제 정의

In this study invesiigatin흥 various cultural forms of Korean youth during the time period 1997- 2004, it is focused on the cultural activities and their characteristics and influences on the youth fashion.
Therefore this study will focus on the relationships between youth fashion and the culture from 1996 through early 2(X)4. The additional purpose of this study is to predict the direction of future youth fashion through the analysis of the modem youth culture and fashion. This study is based on the books and papers and sources from the internet, published from 1996 to early 2004.

가설 설정

3. Momchang is a star similar to Eulchang. Mom is a Korean word equivalent to "body" and Momchang literally means a person with a well-built body.
5. K'onmmam is a word for a pretty, handsome man with a slightly feminine look. It literally means a beautiful man like a flower originated from comic books for the girls.
7. Azumma is a Korean word indicating married woman.
Their strong inclination to express personal bent forms a new type of culture which enables them to enjoy whatever they want to regardless of other people's judgement. Fifth, youth culture is based on the information-oriented society. Sixth, the youth have the constant tendency to consume cultural products.
The research questions are like followings. First, what's the characteristics of youth culture? Second, what's the characteristics of youth fashion based on this first issue? Third, what would be like future youth feshion depending on the first and second issue?
Fifth, youth culture is based on the information-oriented society. Sixth, the youth have the constant tendency to consume cultural products. The youth considers cultural products as the sum of spiritual activities and value them over other things.
The definition of youth in this study is the age from around mid-teens to iate-twenties due to man datory army service for korean men. The research questions are like followings.

대상 데이터

The additional purpose of this study is to predict the direction of future youth fashion through the analysis of the modem youth culture and fashion. This study is based on the books and papers and sources from the internet, published from 1996 to early 2004. The ground of setting the date is that the late 1990's is the time that Korean youth culture is starting to be stable after the rapid forming and development throughout the several areas including fashion in early 1990's, which began with the appearance of popular musician Seotaiji.

성능/효과

1. Eulchang is a term combining Eul, the abbre viated form of Korean word which means “face", and Chang, the Korean youth slang which means "cool";. Eulchang is a good-looking youth whose picture happened to be on the internet site and got a lot of attention from other youths and the public.
2. Cospla is abbreviated form of the term, Costume play, which originated from Comic market in Japan where the youth disguise themselves as the favorite or famous comic characters by make- up, wearing the characters' costumes and sometimes impersonating the characters' behavior.
4. Keen aficionados of any phenomenon such as authors, hobbies, ideologies, genres or fashions can collectively considered as fandom. Fans (or the plural fen) typically are interested in even minor details of the object of their fandom; this is what differentiates them from those with only casual interest.
The internet based get-together or clubs, whose members have the same hobbies or interests, are rapidly increasing, and often get big enough to express their own interests as a powerful pressure group. Fourth, the pursuit of individualism or individuality is an important characteristic of the youth. Their strong inclination to express personal bent forms a new type of culture which enables them to enjoy whatever they want to regardless of other people's judgement.

참고문헌 (20)

Kang, Myungsuk et al (1997). SeotaiJi: and are there anybody else? Seoul: Premium Books, pp.16-19
NamKoong, Younsun (2000). The characteristics and symbolic meaning of the appearances of Korean youth subculture styles : Focus on the new generation of the 1990's. Ph. D. Thesis of Sungkyunkwan University, p.9
Dougie Bicket, Raymond Williams, Grossberg, Wartella, & Whitney, (1998). MediaMaking, Retrieved November, 21, 2004 http://www.geneseo.edU/-bicket/panop!author_ W.htrn
Lee, Minhee et al (1999). Perceptive condition of popular culture among korean youth Seoul: Korea Institute for Youth Development
Hebdige, Dick (1998). Subculture; Meaning of style. Seoul: Hyunsilmunhwayongu
Chung, Hyunsook., Yang, Sookhee (1999). British street style as an original text of subculture fashion, Journal of the Korean Society of Costume, 42, p.145
Lee, Eunkyung (1999). A study on political resistance of sub-culture: focusing on youth culture. Master thesis of Incheon University, pp.53-61
Kim, Jungyeon (1998). A study on the styles of street fashion in korean youth subculture: Focus on the New Generation of the 1990's. Master thesis of Sookmyung Women's University.
Urn, Sohee (1995). A study on the popular music and fashion of youthful subculture. Journal of the Korean Society of Costume, 26(18)
NamKoong, Younsun (1999). A Study on the Culture of Clothing of Subgroups among Adolescents by Residence. Journal of the Korean Society of Clothing and Textiles, 23(5)
Hong, Kihyun (1997). A study of postrnodem phenomenon in clothing for German youth. Journal of the Korean Society of Clothing and Textiles, 21(3), p.106
Kim, Juae & Heo, Jungran (1998). A study on the characteristics of postmodemism expressed in costume. The International Journal of Costume, 6(4), p.214
Lee, Jungeun et al (2001). The effect of sex-role change on Men's wear. Journal of Kyungil University, 17, pp.528-530
Choi, Heasil (Mar. 22 2004). Kidult creats a new entertainmem. JoongAng Ilbo, p.31
Lee, Dongyeon (Jan. 30 2004). Trap of the thriving momchang. DongA Ilbo, p.30
Ahn, Hyeree (Jan. 28 2004). Digital image 'Chang' undermine the real world. JoongAng Ilbo, p.1 (appendix section)
Ha, Jisu (2000). Sports look expressed in 20th century fashion. Journal of the Korean Society of Costume, 50(2), p.142
Lee, Hyungsook (Jul. 23 2002). Sponism+wellness look is now hot. Munhwa Ilbo, p.32
http://life.joins.com/life/programjlife_article/0,2017,aid %257CI75509%257Cservcode%257C2050101,00.html
Kim, Hyungjin (May. 10 2004). Five-working-days a week changes the lifestyle. JoongAng Ilbo, p.35

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Influence of Cultural Activities on Korean Youth Fashion From 1997 to 2004 원문보기

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