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[국내논문] 내부서비스품질 측정 도구의 신뢰성 및 타당성 분석
Replication of Internal Service Quality Battery : The Assessment of Its Reliability and Validity 원문보기

品質經營學會誌 = Journal of Korean society for quality management, v.34 no.2, 2006년, pp.77 - 97  

강기두 (숭실대학교 경영학부)

Abstract AI-Helper 아이콘AI-Helper

Internal marketing has been suggested as the approach for service organizations to be service-and customer-oriented; and the issues of internal service quality has been one of topics widely discussed in the internal marketing literature. While previous studies have attempted to develop the instrumen...

Keyword

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