The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy o...
The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men's wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was 'Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).
The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men's wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was 'Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).
셔츠의 밑단(shirts tail)은 라운드 스타일과 스트레이트 스타일로 나뉜다. 일반적으로 라운드 스타일은 정장타입에, 스트레이트 타입은 캐쥬얼 셔츠에 주로 적용되고 있다.
셔츠 유통업체와 제조업체가 전시공간에 관심을 기울일 필요가 있는 이유는 무엇인가?
4%)이 디자인이라고 응답한 바 있다. 디자인은 인간의 마음속에 이미지를 심는 언어이다. 이미지는 매체를 통해 인간의 마음속에 심어진다. 매체에 따라서 이미지를 효과적으로 전달하기도 하고 그렇지 않기도 한다. 대중매체 이용현황은 전체 321명중 114명 (35.5%)이 디스 플레이를 가장 중요하다고 응답하였다. 따라서 유통업체와 제조업체는 어필할 수 있는 전시공간에 관심을 기울일 필요가 있다.
드레스 셔츠의 실루엣은 무엇으로 구성되는가?
드레스 셔츠의 실루엣은 몸판(bodice), 소매 (sleeve), 밑단(shirts tail)으로 구성된다. 몸판의 허리선을 살리지 않고 품이 넉넉한 직선적인 박스형이 2005년 추동 셔츠 실루엣의 대세를 이루는 가운데 다트나 솔기에 의해 허리선을 살린 피트형도 트렌드를 타는 추세라고 할 수 있다.
참고문헌 (16)
구인숙(2006), "드레스셔츠 이미지 분석", 패션비즈니스
Michael & Ariane Batterberry(1977), Fashion : the mirror of history, Greenwich House, pp, 366-391
Valerie Mendes. Amy de la Haye, 김정은 역(2003), 20세기패션, 시공사, pp.269
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