참고문헌 (25)

1. 박찬수, '컨조인트 분석', 현대의 마케팅과학,1994 

2. 임호순, 김성호, '세분화시장에서의 제품 및 가격경쟁에 관한 모형', '한국경영과학회지', 제24권, 제1호(1999),pp.13-25 

3. Anderson, S., A Palma, and J. Thisse, Discrete Ooice Theory of Product Differentiation, The MIT Press, Cambridge, 1992 

4. Carpenter, G.S., 'Perceptual position and competitive brand strategy in a two-dimensional, two-brand market,' Management Science, Vol.35, No.9(1989), pp.1029-1044 

   상세보기

5. Choi, S., and W. DeSarbo, 'A Conjoint-based Product Designing Procedure Incorporating Price Competition,' Journal of product innovation management, Vol.11(1994), pp.451-459 

   상세보기

6. Choi, S., W. DeSarbo, and P.T. Harker, 'Product Positioning under Price Competition,' Management Science, Vol.36, No.2(1990), pp, 175-199 

   상세보기

7. Choi, S., W. DeSarbo, and P.T. Harker, 'A numerical approach to deriving long-run equilibrium solutions in spatial positioning models,' Management Science, Vol.38, No.1(1992), pp. 75-86 

   상세보기

8. D'Aspremont, C., J.G. Gabszewicz, and J.-F. Thisse, 'On Hotelling's Stability in Competition,' Econometrica, Vol.47(1979), pp.1145-1150 

   상세보기

9. De Palma, A, V. Ginsberg, Y.Y. Papageorgiou, and J,-F. Thisse, 'The Principle of Minimum Differential Holds Under Sufficient Heterogeneity,' Econometrica, Vol.53(1985), pp.767-781 

   상세보기

10. Dobson, G. and U.S. Karmarkar, 'Competitive Location on a Network,' Operations Research, Vol.35(1987), pp.565-574 

    상세보기

11. Eaton, B.C. and RG. Lipsey, 'The Principle of Minimum Differentiation Reconsidered : Some New Developments in the Theory of Spatial Competition,' Review of Economic Studies, Vol.42(1975), pp.27-50 

    상세보기

12. Eiselt, H.A. and G. Laporte, 'Competitive Spatial Models,' European Journal of Operational Research, Vol.39(1989), pp.231-242 

    상세보기

13. Friedman, J.W, Game Theory with Applications to Economics, Oxford University Press, Oxford, 1986 

14. Fundenberg, D. and J. Tirole, Game Theory, The MIT Press, Cambridge, 1993 

15. Green, P. and A. Krieger, 'An Application of a Product Positioning Model to Pharmaceutical Products,' Marketing Science, Vol.11 No.2 (1992), pp.117-132 

    상세보기

16. Hadjinicola, G.C., 'Product positioning and pricing under production cost considerations,' Decision Science, Vol.30, No.3(1999), pp.849-864 

    상세보기

17. Hauser, J.R, 'Competitive price and positioning strategies,' Marketing Science, Vol.7(1988), pp.278-288 

18. Hauser, J.R. and SM Shugan, 'Defensive marketing strategies,' Marketing Science, Vol.2, No.4(1983), pp.319-360 

    상세보기

19. Hotelling, H, 'Stability in Competition,' Economic Journal, Vol.39(1929), pp.41-57 

    상세보기

20. Kamakura, W.A., 'A Least Squares Procedure for Benefit Segmentation with Conjoint Ex-periments,' Journal of Marketing Research, Vol.25(1988), pp.157-67 

    상세보기

21. Kuhn, H.W., 'Extensive Games and the Problem of Information,' in Contributions to the Theory of Games II, H. W. Kuhn and A. W. Tucker (eds.) , Princeton University Press, Princeton, 1953 

22. Lane, W.J., 'Product differentiation in a market with endogenous sequential entry,' The Bell Journal of Economics, Vol.2, No.1(1980), pp. 237-260 

23. Rhim, H and L. Cooper, 'Assessing Potential Threats to Incumbent Brands : New Product Positioning Under Price competition in a Multi-segmented Market,' International Journal of Research in Marketing, Vol.52(2005), pp.159-182 

24. Rhim, H., 'Genetic Algorithms for a Competitive Location Problem,' , '경영논집', 제31권(1997), 서울대대학교 경영연구소 

25. Selten, R., 'Reexamination of the Perfectness Concept for Equilibrium Points in Extensive Games,' International Journal of Game Theory, Vol1(1975), pp.25-55 

저자의 다른 논문 :

임호순 (12) 박명섭 (11)