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Effects of the User's Perceived Threat to Freedom and Personalization on Intention to Use Recommendation Services 원문보기

경영정보학연구 = The journal of MIS research, v.17 no.1, 2007년, pp.123 - 145  

이규동 (성균관대학교 경영학과) ,  김종욱 (성균관대학교 경영학부) ,  이원준 (성균관대학교 경영학부)

Abstract AI-Helper 아이콘AI-Helper

There are flourishing studies in the acceptance or usage of information systems literature. Most of them have taken the pro - acceptance view. Undesirably, information technologies often provoke users' reactance or resistance. This paper explores one of the negative reactions -psychological reactanc...

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